Chapter 712: Chapter 246 Opening of the Milk Tea Shop: The First Cup of Milk Tea in Autumn_3
In this world, there is a shortage of many things, but certainly not fan circles.
Whether in entertainment, sports, music, or even the technology and cultural history sectors, fan circles are prevalent. The purchasing power of these fan circles is undeniable. Once they are refined into a hardcore following, they become much like "Apple fans," willing to go to extreme lengths like taking out shady loans or even selling a kidney just to support their purchases.
Even "Jiang Dabai," that low-quality liquor, managed to sell well because people were willing to pay for it. It would be unreasonable if his milk tea didn’t sell well. With his reputation as an added boost, Li Yuan was very confident that this milk tea brand would become an instant hit.
Li Yuan looked at the newly recruited young staff seated below him and slowly began to speak.
"Everyone has been with our company for almost a week now. Although ’Tea Color Moonlight’ is just getting started, I believe that with our collective efforts, it will definitely make a name for itself. It’s just as our slogan says: ’With the best-tasting milk tea, the most caring service, and the best environment, serving the most beautiful you.’
"Let’s move on. You’ve probably heard a thing or two about me over the past few days. I’m the kind of person who pursues perfection, constantly striving for improvement. There is no ’best,’ only ’better.’ Just like all of you—whether in physique or appearance, the men are tall and handsome, and the women are youthful and beautiful."
"Haha, I assume no one has any objections to me saying that, right?"
The forty-odd young men and women in the audience broke into laughter in unison upon hearing Li Yuan’s praise.
Li Yuan waited for the laughter to die down before continuing.
"Therefore, in my company, you might find the rules and regulations to be numerous, rigid, and impersonal. You may feel that working here is uncomfortable, and you’d be right to think so.
"However, I have another characteristic: I will never let those who follow me lose out. As long as you follow my instructions, work diligently, and serve our customers with a sincere heart, all the benefits I promised during recruitment will be provided. To put it plainly, our compensation is absolutely top-tier within our industry—not just in Modu, but across the entire country.
"I have one last thing to say to all of you.
"Joining the ’Tea Color Moonlight’ family will be the best decision you ever make in your life.
"Thank you, everyone. I’m finished."
When Li Yuan finished speaking and gave a slight bow, the entire audience of over forty young men and women erupted into enthusiastic applause.
Listening to the fervent applause, Li Yuan smiled faintly and gestured toward Zhong Tingyue.
"Next, let’s welcome our lady boss to go over the specific arrangements for tomorrow’s grand opening."
Zhong Tingyue walked up to stand beside Li Yuan. Facing the forty-odd young men and women, she suddenly felt a surge of nervous excitement.
She had been involved in every aspect of this milk tea brand from beginning to end, pouring an immense amount of effort into it. She had been involved in every part of the process, from registering the trademark, naming the milk tea varieties, and decorating the ten stores, to selecting raw materials, creating the products, designing the packaging and cups, and writing all the promotional copy.
It could be said that from the National Day holiday in October until now in November, aside from attending classes and spending time with Li Yuan, she had dedicated every other moment to this milk tea business. She cared about the future of the stores even more than Li Yuan did.
A graceful smile on her face, Zhong Tingyue projected an air of poise and elegance. Her lips parted, and her gentle, magnetic voice filled the room.
"Director Li has stated our goals and his expectations for us, for everyone, and for ’Tea Color Moonlight.’ He has also guaranteed your compensation."
Zhong Tingyue paused, then teased, "Everyone should be aware of who Director Li is. In music, online literature, technology websites, and more, Director Li has used his outstanding talent to achieve results that have dazzled the entire country, earning him various titles online. You’re likely familiar with ones like ’Supreme God of Online Literature,’ ’Zhihu Founder,’ and ’Genius Musician.’
"And now, Director Li has poured his heart and soul into our ’Tea Color Moonlight.’ I believe that with his leadership, ’Tea Color Moonlight’ will surely become a national benchmark for milk tea brands, just like the Zhihu website, and earn Director Li another title: ’The Milk Tea Prince’!"
Zhong Tingyue pumped her fist in an encouraging gesture. "Tell me loudly, do you have confidence?"
The audience immediately roared in unison, "We have confidence!"
A look of satisfaction appeared in Zhong Tingyue’s eyes. She waited a moment before continuing.
"Next, I will go over the arrangements for tomorrow’s opening. I hope everyone will be fully prepared.
"First, the staffing arrangements. We currently have forty-two people in frontline service. Apart from the Tianyu Building and Longyu Building locations, which will each have five people, the other stores will each have four.
"You are to carry out your assigned tasks according to the requirements outlined during training. Tomorrow is the grand opening promotion, so it will be extremely busy. You may be working nonstop for a long time. But I have only one requirement: you must always serve with a smile. Poor attitudes toward customers will not be tolerated under any circumstances.
"We must remember that the customer is king. Show your best side to every single one. If a customer is rude or deliberately looking for trouble, do not engage in a conflict. Report it immediately so that we can handle the situation."
Zhong Tingyue went on at length, discussing the many specific details for the grand opening.
Although Li Yuan valued this milk tea business, he saw it more as compensation for Zhong Tingyue, and as the fulfillment of a promise.
After Zhong Tingyue finished her briefing, all the employees returned to their respective stores to prepare for the next day’s opening, according to the tasks they had been assigned.
***
In the Longyu Building store, Li Yuan, Zhong Tingyue, and Su Yunting were discussing the theme for the milk tea shop’s opening tomorrow.
Zhong Tingyue’s beautiful eyes glanced at Li Yuan as she eagerly made a suggestion.
"For tomorrow’s theme, I think we could focus on autumn. After that recent rain, the weather in Modu has suddenly turned cool. Autumn has well and truly arrived."
Hearing Zhong Tingyue suggest an "autumn" theme, an idea for a milk tea marketing campaign instantly sparked in Li Yuan’s mind.
"The first milk tea of autumn!"
In his previous life, as a man, he had internally disliked these kinds of ploys designed to make men please women. But now, from the perspective of "capital," Li Yuan felt that the "first milk tea of autumn" concept was actually brilliant.
Li Yuan explained his idea, including the various marketing plans for "The First Milk Tea of Autumn" and the subsequent promotional copy that needed to be rolled out.
After he finished, he smiled and asked, "What do you two think?"
Zhong Tingyue blinked her beautiful eyes at Li Yuan and joked, "Director Li, you live up to your reputation. You’re full of clever schemes."
"But I love this theme. Let’s move forward and promote it with ’The First Milk Tea of Autumn’!"
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