Chapter 713: Chapter 247: The Broken First Love, Milk Tea Shop’s Explosive Opening Day
After settling on "The First Milk Tea of Autumn" as the promotional theme for the grand opening, Li Yuan, Zhong Tingyue, and Su Yunting discussed the advertising plans.
To make Tea Color Moonlight an instant hit, they devised various promotional plans in addition to conventional marketing. These included online advertisements, reposts on QQ statuses and Weibo, and more, all of which offered discounts.
Li Yuan stretched and asked, "President Su, besides the promotional plans we just talked about, do you have any other suggestions?"
As a veteran marketing professional, Su Yunting naturally had her own insights.
"Director Li, President Zhong, I have a preliminary suggestion I’d like to offer for your consideration."
Li Yuan nodded, signaling her to continue.
Clearing her throat, Su Yunting carefully explained a promotional strategy she had been contemplating for the past few days.
"Director Li, President Zhong, my idea is inspired by the ’Kan Yi Dao’ model from Director Li’s company, Zhihu."
"I think we at Tea Color Moonlight can adapt the ’Kan Yi Dao’ model for an event I’d call ’Collect the Tokens.’ Our milk tea cups already come in different colors and sizes. With every milk tea we sell, we can issue a token. Once a customer collects a set of different tokens, they can enter a lottery. Just like the ’Kan Yi Dao’ model, the prizes would be things like cash rewards, physical items, and coupons..."
Su Yunting went on to detail her meticulously crafted plan for Li Yuan and Zhong Tingyue.
Seeing Li Yuan’s approving look, without any sign of displeasure about the increased marketing expenses, she cautiously ventured another bold suggestion.
"Director Li, regarding the rewards, may I propose one more thing?"
Observing Su Yunting’s careful manner, Li Yuan replied with surprise, "President Su, go ahead."
Gathering her courage, Su Yunting said, "Director Li, it’s like this. You have a huge reputation right now, especially in the music world where so many people admire you and see you as their idol. I think if we added a special lottery prize—like your autographed books, photos with you, or passes to a meet-and-greet—it would undoubtedly attract a massive number of your fans..."
Li Yuan understood what she was getting at before she was even halfway through. It was nothing but another way to use his persona as a "human billboard" to attract customers.
The corner of his mouth twitched involuntarily.
Great. Other companies hire celebrities for endorsements, while he bypassed this step altogether.
I’m my own celebrity endorsement! Li Yuan grumbled to himself.
Su Yunting’s idea was perfectly reasonable. As the manager in charge of sales, she naturally wanted Tea Color Moonlight to become an instant hit.
Listening to Su Yunting’s suggestion, Zhong Tingyue shot Li Yuan a look that was half-smile, half-smirk. This man’s charm is just too powerful; he’s always attracting the attention of other women. I’m already used to it. Although a part of her was slightly displeased, she also understood that Su Yunting’s suggestion was extremely viable. It would definitely lure in a huge number of female fans once it was announced.
In the past few days, the songs Li Yuan sang at Jay Chou’s concert and Bai Weixi’s birthday party—"Once is enough" and "The Rest of My Life"—had shot to the top of the trending charts on major music websites, ranking extremely high.
On platforms like QQ Music and Cool Dog Music, the songs Li Yuan had sung were all positioned very near the top of the charts.
His status as a musical genius had long been widely recognized, and all sorts of online posts were clamoring for him to hold a concert or release an album.
Having said her piece, Su Yunting nervously awaited Li Yuan’s response.
Seeing her anxious state, Li Yuan smiled. "Hmm, that idea could work. I approve. You have the green light to proceed."
"Thank you for your support, Director Li!" Su Yunting was overjoyed and breathed a sigh of relief. Proposing such a wild idea had been a huge risk. If she had displeased her new boss right after starting, it would have been a terrible loss.
From her interactions over the past few days and her involvement in the various activities for the Tea Color Moonlight milk tea shop, she could feel the sheer strength of Li Yuan’s support for the brand.
He truly wanted to build the nation’s number one milk tea brand.
Once the promotional plans for the opening day were confirmed, Li Yuan, accompanied by Zhong Tingyue, visited the other nine stores, as well as the logistics and storage warehouse, to ensure everything was perfect.
On the way back to school, Zhong Tingyue asked Li Yuan a question.
"Senior, since the milk tea shop is opening tomorrow, should we invite Weixi and Zhijin to come visit?"
Li Yuan looked puzzled, not quite understanding what Zhong Tingyue meant.
Seeing Li Yuan’s expression, Zhong Tingyue blinked and explained with a smile, "Senior, I just think it might be better to tell Weixi beforehand."
Li Yuan caught her meaning. "You’re afraid they’ll get jealous?"
Zhong Tingyue nodded. That was exactly what she was thinking.
Over the last few days, she had been getting along quite well with Bai Weixi and knew her to be a genuinely kind and gentle girl.
Maybe it’s because of what happened that night. If Weixi only finds out about this after the shops open, she’ll definitely be hurt. Our relationship, which has just started to mend, would fall apart all over again. I don’t want to see that happen.
Li Yuan considered it for a moment. He hadn’t planned on telling Xia Zhijin or Bai Weixi about the milk tea shop at all.
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