Chapter 711: Chapter 246 Opening of the Milk Tea Shop: The First Cup of Milk Tea in Autumn_2
As a milk tea brand with ambitious goals, establishing a high-class image from the start was crucial. This would give the first wave of customers a "premium" feeling, which is the essence of so-called "brand value."
And when the flavor of the milk tea itself couldn’t create a significant gap from competitors, the only way to enhance "brand value" was through service, atmosphere, packaging, and other such details.
Li Yuan nodded slightly. "Alright, let me add a few words," he said.
Su Yunting quickly nodded and turned to face the forty or so young men and women. Adopting a serious expression, she announced, "Everyone, please welcome Director Li to speak to us."
The forty-something young employees had all been personally interviewed by Li Yuan and Zhong Tingyue, so they naturally recognized him and even knew his true identity.
After all, for the past two months, Li Yuan’s name had been resounding across the internet. Anyone who frequently went online, listened to music, or enjoyed reading novels had almost certainly heard of him.
Seeing Li Yuan appear as expected, the entire group grew restless. Some of the girls’ eyes lit up as if they wanted to devour him right then and there, and they began whispering among themselves.
*Wow, Director Li really came! This milk tea shop really was opened by Xia Hua. Hehe, doesn’t this mean we can say we’re all employees under Xia Hua from now on? Getting to see Xia Hua up close every day... it’s pure bliss. I think I’m going to swoon.*
*Hehe, I have to say, Xia Hua is so tall and handsome! He has such charisma, a kind of low-key luxurious vibe. He’s even better-looking in person than in videos. I just glanced at him once and my heart is pounding. I feel so nervous I can hardly breathe...*
*Stop fangirling. A super-rich and handsome guy like Xia Hua could never be our type. See that beautiful woman next to him? She must be the boss lady, one of the two legendary campus belles of Daxia University, right? She’s gorgeous. No wonder she caught Xia Hua’s eye...*
*Sigh, I wish I could be Xia Hua’s girlfriend. I’d be content even if it were just for a few months. It would be so prestigious to tell people about it.*
*Hehe, not only would it be prestigious, but the sex life must be amazing too. Look at Xia Hua’s physique—he’s so strong. He can handle dating four girlfriends at once, so he must be especially powerful in *that* department...*
Li Yuan’s hearing was exceptionally good, having been boosted by his rebirth. As he listened to the whispered gossip of some of the female employees, his face turned slightly red.
These were young, beautiful women trying to make it in Modu; they certainly knew a lot and were quite open-minded. This was one of the downsides of fame. With just a little digging, these young women would inevitably hear about him and recognize him.
It was like working at a hot pot restaurant opened by Jay Chou. The motivation that comes from working for your idol is immense.
Li Yuan looked at the young men and women before him and coughed.
"Everyone, quiet down!"
The moment he spoke, the room fell silent. All eyes were fixed on him, eagerly awaiting his speech.
Li Yuan began with a smile. He already had a speech prepared in his mind. It wasn’t complicated: first, he’d set expectations and standards, and then he’d paint a grand vision. It was a formula most businesses followed.
The difference was that for some businesses, the grand vision was like a castle in the air—unattainable. The boss would eat the meat while the employees couldn’t even get a sip of the soup. At most, they could only catch a whiff of the promise.
He, on the other hand, had put his money where his mouth was, offering salaries and performance bonuses that were the best in the industry. Since the goal was to create the best milk tea brand, their benefits and compensation naturally had to be the industry’s highest standard.
"My first impression is that you are all very young, full of energy, vitality, and drive. This tells me that you have great faith in ’Tea Color Moonlight,’ in me, and in President Zhong..."
"Tomorrow, our ’Tea Color Moonlight’ luxury milk tea brand will have its grand opening. Before this, President Su has already trained you all."
"I’m sure you all know the goal of ’Tea Color Moonlight.’ Can anyone tell me what it is?"
No sooner had Li Yuan finished speaking than many hands among the forty-something employees shot up.
Li Yuan pointed to a very slender girl with delicate features and a genteel air.
"Your name is Gu Yunshu, right?"
"Yes, yes, Director Li. I’m Gu Yunshu."
Seeing that Director Li had not only called on her first but also remembered her name, Gu Yunshu was thrilled. A blush instantly colored her delicate cheeks.
Li Yuan smiled at her earnest, girlish demeanor. "Go ahead, you can tell us."
"Xia Hua—ah, no, I mean, Director Li, our ’Tea Color Moonlight’ slogan is: ’Tea Color Moonlight, serving the most beautiful you with the best-tasting milk tea...’"
"Good memory. You said it perfectly," Li Yuan said, smiling and nodding at Gu Yunshu.
The slogan was something he and Zhong Tingyue had created together, and both felt it was quite fitting. Although it was not particularly stunning, grand, or artistic, it matched the name "Tea Color Moonlight" perfectly.
This was his goal: to make the world’s best-tasting and most luxurious milk tea to serve the world’s most beautiful customers.
When they officially opened, they would pair it with all sorts of creative ad copy, much like the once-popular Jiang Dabai. As long as the ideas were good enough, it would surely attract crowds of people to check in and buy a drink.
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