Chapter 411: Chapter 411: Brand Declaration
Ultimately, as she was blocking the way for so many people, not long after the endorsement announcement came out, there was a black PR campaign against Hannah online, and in just a while, there were over a thousand thumbs up.
However, the brand quickly released a statement, expressing that Hannah was chosen to be the brand ambassador because they appreciated the qualities she possessed which align with the brand. They believed she could project the core principles of the brand.
Which is to say, with such a beautiful face, it would be a shame not to endorse makeup products.
This truth was indeed proven when the online sales of the brand skyrocketed on the day Hannah became the face of its campaign. This was a performance even A-list stars might not be able to achieve.
Hannah became the first trainee in talent show history to land an endorsement deal before her debut. In this case, whether she debuts or not doesn’t seem to prove anything anymore.
After all, even if Hannah were eliminated today, she would still maintain the highest popularity.
Nowadays, when some passers-by talk about "Shining Star Journey 2," they often say, "Isn’t that the talent show Hannah Winter is participating in?"
This is enough to demonstrate Hannah’s popularity and influence.
Upon receiving the news of Hannah’s endorsement, Tiffany Lynch was so angry that she smashed the glass in her hand on the spot, her face turning greenish, almost fainting.
She didn’t care about the shocked trainees present, she ran straight to the bathroom and called George River, her tone somewhat unpleasant, questioning why Hannah was the one to receive the endorsement deal.
Tiffany didn’t know about the financial backing behind Hannah. She only thought George was compensating Hannah by getting her the endorsement deal.
After all, Hannah, an individual trainee without any connections or company support, could not possibly secure such a good endorsement deal by herself.
Even Tiffany herself would have had to mix in showbiz circles for a few years before she could get an endorsement deal of this caliber.
George on the other end was confused, his brow furrowed, his voice cold, "What are you talking about?"
Seemingly sensing the man’s displeasure, Tiffany softened her tone, "George, I know you feel you owe Hannah something, but feelings can’t be forced. Besides, you knew me first. You don’t need to compensate Hannah by giving her such a big endorsement. This may backfire."
The last sentence virtually came through gritted teeth.
She was actually the most popular at the start of the show and even led the vast lead in the initial votes, but in the end, she was overtaken by Hannah. How could she accept this?
She had worked so hard to create talking points, her agent even guided the public opinion, and even paid for trending searches several times. But each time, they were all suppressed by Hannah’s topics and popularity.
It was as if she were deliberately opposing her.
George was initially in a meeting. He has been busy with his projects recently, and naturally neglecting things about Prideful Entertainment. "Are you saying Hannah got the endorsement for a top beauty product?"
Tiffany sensed that George seemed to be unaware, and her tone improved a bit, "I also just got the news. Now the internet is full of news about Hannah. I also saw some very negative comments. Everyone says Hannah is... she resorted to selling herself for these resources..."
Her stammering sentence was even more suggestive.
"George, I know about you and Hannah’s past, and I don’t blame you. I just think, as a woman, she didn’t have to resort to these methods of generating heat for herself. Selling herself like this, is irresponsible to herself..."
