Liu Rulan couldn't help but laugh when she saw this behind-the-scenes video.
"This Chen Yulin is really interesting. His acting skills are much better than in the works."
"Right, right, I think so too."
Xiao He nodded seriously.
No wonder he felt like his toes were digging into the ground; even the comments section was filled with netizens who were stunned.
【Holy crap, what year has this been going on for? How can I still see such a masterful performance in today's movie promotions? It's just too much!】
【Another god of movie promotion has been added!】
【When the director was moved to tears by the actors' performances, I didn't laugh; when audience members in the cinema were crying while still revising their work presentations, I still didn't laugh—until I saw such a moving video, I laughed, and everything became clear.】
【I would call this an epic anti-depression video.】
【I honestly laughed. At first, I thought "The Silent Search" would be a pretty good zombie movie, but now it's really... well, I can only wish it success.】
【Indeed, I originally wanted to see it, but their promotional material was so bad it made me want to dig my toes out. Chen Yulin's performance was terrible even in the behind-the-scenes footage, how could I expect him to act well in the movie?】
【To be honest, their promotional campaign was quite enthusiastic, but the actual film wasn't particularly amazing. It was either close-up shots of zombies or scenes of a group of people arguing in a house. It felt very different from what I had imagined a zombie movie to be like.】
【Shh, don't talk nonsense. The Mo Xun production team has spent a huge amount of money on publicity this time, so let's keep quiet.】
【Welcome to check out "Law of the Jungle"! It's just as exciting.】
Although this promotional clip drew criticism from some people, these issues became insignificant thanks to the vigorous promotion by the production team of "Silent Search." Promotion for "Silent Search" continued to spread widely across various platforms.
In contrast, "Law of the Jungle" went straight to the point and even tried to ride on the popularity of "Silent Search".
Dong Zeng, who was originally prepared to release damaging information and wage a media war against "Law of the Jungle," never found an opportunity.
"Heh, I thought they were so capable, but they turned out to be a bunch of spineless cowards."
Looking at the situation online, Dong Zeng sneered.
Mo Xun's publicity director cautiously asked Dong Zeng, "Mr. Dong, do we still need to release negative information about 'Law of the Jungle'?"
Recently, they have been collecting dirt on several key members of the "Law of the Jungle" production team, with a particular focus on the two lead actors, Liu Zehang and Xiao He.
Liu Zehang is relatively easy to investigate. He had a falling out with his agency some time ago. In order to control him, the company deliberately released some negative information, some true and some false, but it was not a particularly serious problem. Later, Liu Zehang changed agents and reconciled with the company. The company then clarified and removed the negative information.
But now, regardless of whether these scandals are old news or not, they can still stir them up again and cause Liu Zehang some trouble. After all, netizens don't remember things and never look at clarifications; once these scandals are spread, some people will believe them again.
As for the other protagonist, Xiao He... this guy is a bit tricky.
Xiao He has only been in the entertainment industry for a little over a year. He is constantly on set and doesn't meet many people. There aren't many people in the industry who know him. Although many of his breakout roles are villainous characters, he is a very positive person in real life. He has ★ 𝐍𝐨𝐯𝐞𝐥𝐢𝐠𝐡𝐭 ★ made it onto official trending topics countless times just for saving people. He is an officially recognized person, so it would be quite difficult to take action against him.
At least based on current online information, there's no obvious negative press or past scandals about him. The few trending topics that have surfaced are likely due to viewers criticizing the character played by Xiao He and incidentally including related terms about Xiao He, but these have nothing to do with Xiao He himself; he was simply caught in the crossfire by the role.
However, it's very easy to mess with male celebrities. Ladybug, domestic violence, cheating, hooking up, sleeping with fans, swearing... all sorts of scandals, whether true or false, can be put on trial the moment a screenshot of a Weibo chat is posted. Netizens can act as judges while enjoying the gossip, and countless marketing accounts will instantly jump on the bandwagon, with rumors spreading one after another...
Making things difficult for these celebrities is not something that can be done easily.
They didn't care if Xiao He clarified or pursued the matter afterward. What they wanted wasn't to completely destroy Xiao He, but simply to affect Xiao He and the film "Law of the Jungle" behind him. It would be best if they could change the release date, as long as they didn't steal their box office or affect their business.
However, the situation on the internet is currently very favorable, and they have always been in a dominant position, so it would be inappropriate to release this negative information now.
Dong Zeng glanced at the comments section, which was occasionally filled with promotions for "Law of the Jungle," and sneered.
"Hehe, let's not release it for now. We can't let them ride on our coattails."
Do you think he can't see through this little trick?
Do they want to capitalize on the promotional buzz surrounding their novel "Silent Search"?
impossible!
In the blink of an eye, Dong Zeng gave up the idea of sending negative information to "Law of the Jungle".
No way, being infamous is still fame, he just wants to avoid giving the other party any attention at all!
"You need to immediately control the comments and clean up all comments related to 'Law of the Jungle' in the comment section! All platforms should ban related terms to 'Law of the Jungle'."
"Huh? We can control the comments here, but if we're going to ban everyone across the platform, it might be..."
Fortunately, the publicity director was still rational and immediately gave a tactful reminder after hearing Dong Zeng's words.
What abilities do they have to ban the entire internet? If they had that ability, they could just shut down the entire Law of the Jungle production team. Why are they arguing about this? It's hilarious.
Dong Zeng, unaware of the publicity director's inner thoughts, said instead, "Then you go and handle it now, and make sure that the 'Law of the Jungle' crew doesn't try to piggyback on our popularity!"
"Okay, okay."
The publicity director dared not refuse any longer and quickly nodded and left.
The next day, the internet was almost entirely filled with promotions for "Silent Search," while comments about "Law of the Jungle" became even fewer. The promotion director for "Law of the Jungle," who had originally planned to continue riding the wave of popularity, sighed with regret: "They found out so quickly over there; they deleted everything."
It's a pity that their online marketing activities were too obvious and were noticed by the other side. Otherwise, they could have stayed put and continued to ride the wave of popularity.
Ren Changwen was still somewhat hesitant: "Should we continue to mooch off them?"
This kind of behavior of directly piggybacking on the popularity and traffic of competitors doesn't seem quite right...
The publicity director blurted out without hesitation: "Let's ride the coattails! Why not? They're spending money, and we'll be enjoying the good life. If something happens to the Mo Xun production team, wouldn't all that traffic fall on our shoulders?"
"Director Ren, don't worry, I'm a professional when it comes to publicity!"
The publicity director thumped his chest loudly, his voice brimming with confidence.
"Besides, Director Ren, speaking of which, you've already crashed their film crew once! It wouldn't hurt to crash a few more times! We can let our work speak for itself later!"
Director Ren: ? What are you talking about! When did he ever freeload?
But suddenly, Director Ren remembered something.
Uh, it seems... Xiao He and Liu Zehang, the two main characters, were both picked up by him from the Mo Xun audition.
Thinking about it this way... it actually smells pretty good?
If you sneak around to the film crew, something good might happen...
Director Ren coughed lightly, patted the publicity director on the shoulder, and said earnestly, "I believe in you!"
