On his first day on set, Xiao He silenced most of the crew with his outstanding acting skills.
While a small number of people might still mutter a few words, none of them dared to question Xiao He's abilities.
However, even though these stubborn guys knew that Xiao He's acting skills were good, they wouldn't praise Xiao He. Instead, they would praise Director Ning, saying that Director Ning had a discerning eye and that he had chosen the most suitable actor for Shu Yuxiu.
Xiao He was too lazy to criticize these people.
Even if the sky falls, these people will always have something to say about it, so why should he bother arguing with them?
So Xiao He officially began filming in the "No Bait" crew.
Meanwhile, the online battle of wits between "Law of the Jungle" and "Silent Search" has only just begun.
First, the stars who participated in "The Silent Search" all stepped up to promote it, and even many actors who frequently appear in Hong Kong films started to help promote it. The promotion was massive and overwhelming, and almost the next day, it completely washed away the popularity of "Law of the Jungle".
Among them, Chen Yulin was the most enthusiastic. He attached great importance to this movie and almost staked his future development on it. Whether he could become a movie star in the future depended on this once-in-a-lifetime opportunity! Therefore, Chen Yulin did not hesitate to go live multiple times to promote the movie, calling on fans to participate in the pre-sale, and also promoted "Silent Search" to a certain extent when participating in various programs and events.
In contrast to him, Tong Junhui is much more low-key. Since returning to acting, he has rarely appeared in public, giving the impression that he will retire from the entertainment industry after finishing filming.
Judging from Chen Yulin's excitement, if it weren't for Tong Junhui's continued fame and the fact that "Silent Search" was promoting his past experiences and achievements, many people would probably think that Chen Yulin was the main character.
But it doesn't matter, since their fates are basically tied to "Silent Search" anyway, so whether this will cause misunderstandings or not doesn't make much difference.
In contrast, the promotion of "Law of the Jungle" remains unhurried, giving off a sense of tranquility.
Unfortunately, in "Law of the Jungle," the only actors who can generate significant buzz are the lead actor Liu Zehang and the second lead actor Xiao He. However, Xiao He has just joined the cast of "No Bait" and is currently very busy. He plans to return in mid-March to help with promotions for the show. Liu Zehang, on the other hand, has just finished filming a new project, but he also has a backlog of engagements to attend to. Once he finishes these, his schedule will likely be in sync with Xiao He's.
The main cast is basically just those two. If neither of them is there, what's the point of doing any promotion? You can't expect director Ren Changwen to push screenwriter Shen Zhongcheng, who isn't feeling well, to the set to promote the film and talk about his feelings about filming, can you?
That would be too hellish.
Besides, movie promotion should prioritize quality over quantity. There's still plenty of time. If you put in all that effort to promote it now, it will inevitably lose momentum later on. Where will you find something to promote then? You can't just cut all the movie clips into a jumbled mess and then put them on short videos to hype up the plot and acting, can you?
What are audiences supposed to watch when they go to the cinema? They can just watch the trailers here and there, saving themselves a movie ticket.
So, in the early stages of its promotion, "Law of the Jungle" briefly overshadowed "Silent Search," but was once again overwhelmed by "Silent Search's" massive online offensive. Various online trolls joined in to promote "Silent Search" and, incidentally, to criticize "Law of the Jungle."
To be honest, this situation left director Ren Changwen completely dumbfounded.
"What's going on? They're already so strong, why are they still competing with us for the Qingming Festival slot?"
Ren Changwen was completely baffled by the situation online.
With that kind of strength, they could easily dominate the May Day box office even before the Spring Festival! Why the rush to the Qingming Festival?
Even the production team's publicity director was somewhat hesitant and asked uncertainly, "Should we go with it?"
The other side looks ready to fight, even more ferocious than the group promoting the Spring Festival drama. I'm genuinely scared.
And it's also a little painful to part with.
The final product was very good, so Ren Changwen spent extra money to find a better special effects team to produce it. They originally planned that there would be no competition during the Qingming Festival, so they could relax and save on publicity costs. However, they did not expect that a large-scale drama of the same type, "Silent Search," would suddenly appear out of nowhere.
The enemy's attack was overwhelming, and they were finding it difficult to withstand it.
Ren Changwen also hesitated.
However, at this moment, Liu Rulan called from Beijing.
"Hello?"
"Director Ren, Xiao He and I have seen what happened online. I wonder what your plans are?"
Ren Changwen smiled helplessly: "The other party's publicity efforts are too strong. It doesn't seem like a movie scheduled for the Qingming Festival at all. We can only wait and see."
They can't win by going head-to-head. The other side has so many celebrities and big names; how can the two of them possibly fight back?
Liu Rulan chuckled softly from across the table.
"Director Ren, that's where you're wrong. With such a formidable opponent, you should have backed down!"
Ren Changwen: ?
"They're already in this state. If we confront them, it might only provoke them. If we start a media war, neither side will benefit. So it's better to let them enjoy this wave of popularity first. Anyway, it's a month, and the popularity will be there. Once they have it, we can take it from them."
Ren Changwen: Huh?
However, the experienced PR director had already realized what was going on and his eyes lit up: "This move is risky, but it works!"
Ren Changwen: ?
"Okay, that's settled then. See you later, Director Ren."
Seeing that the publicity director understood immediately, Liu Rulan didn't say anything more and hung up the phone directly.
Ren Changwen could only look to his publicity director.
The publicity director winked at Ren Changwen and uttered only three words: "Riding the wave!"
Since "Silent Search" is so popular and unstoppable, let's just ride the wave of its popularity!
This hype is despicable, but they are shameless and their work is of high quality. Once the final results are in, who will say they are just trying to ride the wave?
Brilliant!
Beijing City.
After giving Ren Changwen a few pointers, Liu Rulan put down her phone.
Xiao He was browsing Weibo comments on his computer when he clicked his tongue and said, "Sister Liu, you know what, their promotion is really interesting. Not only is the plot in the trailer touching, but the plot in the behind-the-scenes footage is equally touching. If I didn't know, I would have thought they spent time filming the behind-the-scenes footage themselves."
The production team also filmed a behind-the-scenes clip of Tong Junhui returning to the entertainment industry and officially joining the crew, receiving a warm welcome from everyone. In the video, although Tong Junhui looked surprised, he reacted quickly, smiled politely, and cooperated with the crew in his performance, explaining that he had retired from the industry due to illness and now wanted to try a new challenge...
As Tong Junhui calmly recounted his story, Chen Yulin listened with tears welling up in his eyes, deeply moved. The camera even shifted to Chen Yulin at the end, asking him why he was so touched.
Then Chen Yulin began his performance.
"I drew strength from Teacher Tong's story; her resilience deeply moved me..."
"If it were me, I wouldn't want to leave my fans either. Even if I'm sick, I would definitely face them in the best possible condition..."
"I also want to learn from Teacher Tong Junhui's spirit..."
Xiao He: ...Forget about everyone else for now, you really don't care about Tong Junhui's life or death! I feel embarrassed for Tong Junhui ❖ Nоvеl𝚒ght ❖ (Exclusive on Nоvеl𝚒ght) right now.
Oops, Chen! It's you again.
Why is it that whenever someone else has a problem, you're always the most proactive one to step up and help?
Do you think this is correct?
You really dared to do such an awkward and exaggerated behind-the-scenes performance?