Chapter 58: Motto 2.0
TL: Etude
Lu Xuemei had just compared two design drafts, asking ten strangers for their opinions. Seven preferred the original version, two liked the last one, and one was indecisive. The preference seemed clear.
How about that? I told you so. Its better unchanged. Just blind direction.
Jiang Qin took the laptop, lifting his head indifferently, Did anyone become curious about the website content after seeing the picture?
Lu Xuemei nodded, Of course, they were curious and even asked when the website would be available.
Which design were they pointing to when they asked?
The second one.
After saying this, Lu Xuemei paused, suddenly realizing something. Indeed, people were pointing at the simplest design, the later version, when asking about the website.
Why is that? Lu Xuemei was perplexed.
Its normal because the previous version is indeed good-looking and sophisticated, but it had too many elements. A quick glance couldnt capture any focal point. Removing redundant elements made the information delivery more direct.
Jiang Qin placed the laptop back in front of Pang Hai, speaking in a calm tone.
But only an attractive advertisement can generate the desire to look at it. If people dont even want to look, your streamlined information delivery is useless.
Lu Xuemei felt unconvinced. Efficient information transmission is important, but whats the point if no one looks at it?
But its a fan, Jiang Qin said, looking at her.
Hearing this, Lu Xuemei paused, as if she suddenly understood something, her retort dying in her throat.
With the weather so hot, you use a fan when going to the restroom, eating in the cafeteria, attending club activities, or even in class, right? Even if its not that exquisite, is it hard to glance at the information on the fan for a second?
Pang Hais eyebrows furrowed slightly, a realization dawning on him, That makes sense
Jiang Qin rubbed his arms, chilled by the air conditioning, and continued, Flyers must be attractively designed because they lack practical value. If theyre not appealing, they get discarded, and most people dont care whats written. But a fan is different. It has the potential to be kept and used. So why should design aesthetics impede information transmission?
Lu Xuemei pursed her lips, unable to utter a word.
She admitted that her focus had always been on the aesthetic of the graphic design itself, not considering its carrier.
But as Jiang Qin had just pointed out, knowing that people wouldnt casually discard a fan, why obstruct precise information transmission in favor of excessive aesthetic demands?
Pang Hai looked up, Boss, have you studied commercial design and advertising marketing before?
No, I just have a bit more talent and flair than the average person.
Talent? Where? I cant see it, Lu Xuemei retorted, unconvinced.
Jiang Qin just smiled, treating her like a petulant child, Young girl, how can you be so blind at such a young age? Thats sad.
You
Alright, Old Pang, please send the design to Shengshi Advertising. I have military training this afternoon and need to leave.
Jiang Qin then called his the little rich lady and left the library for the bubble tea shop.
Military training? Hes a freshman? Lu Xuemeis eyes widened in disbelief, feeling a sudden sense of defeat.
Lu Xuemei, having studied design for two years, struggled to accept being schooled by a freshman, especially in her own field of expertise.
Pang Hai slowly packed up his computer and patted her shoulder, Dont be discouraged, Xuemei. Not just you, even I hadnt considered the aspect of the communication medium.
Really, Master? Lu Xuemei looked up at him.
Really. This past year, Ive taken on many small local business flyer designs. I always thought my aesthetic sense and skills were superior, and the clients requirements were simple just bold and not ugly fonts. I was quite self-satisfied. But only today did I understand that real commercial design is not so superficial.
Pang Hai sighed, No wonder some designers only get jobs worth a few hundred, while others handle projects worth hundreds of thousands.
After a moment of reflection, Lu Xuemei suddenly looked up, But how did he know that? Hes not even from our field!
You have to admit, some people have a knack for seeing the bigger picture.
At noon, Pang Hai was praising Jiang Qins brilliance, but in the afternoon, during military training, Jiang Qin suffered.
As soon as he arrived at the drill field, he was warmly greeted by the instructor and then got a notable package of running five laps around the field, standing at attention for an hour, and shouting Dismiss a thousand times to the wall.
After that ordeal, Jiang Qin swore never to perform talents again.
The nail that sticks out gets hammered down, make money while youre young.
Dont chase love, go to bed early for good health.
Read more when you have time, and when annoyed, just massage your feet.
Living off a wealthy partner doesnt bite, heiresses are indeed great.
Jiang Qin wrote down these lines, his Life Motto 2.0, with a stick on the ground beneath a tree.
Being the standout also had its perks. At least when he returned, his squad and three others showed their high appreciation and applause.
Simply put, his talent display had earned four squads a three-hour break. His acceptance of the penalty moved many.
However, when the military training ended and Jiang Qin returned to his dorm after dinner, he faced Cao Guangyus merciless mockery.
Cao, exempt from training due to a medical procedure, didnt need to be grateful to Jiang Qin. Hearing about the Dismiss stunt unrelated to him, he felt an urge to kick a man when he was down.
Old Jiang, I heard you spent the afternoon shouting Dismiss at the wall, even scaring away stray dogs?
Heh, Jiang Qin sneered coldly.
Cao Guangyu, lounging on his bed, pouted like a deflated balloon, Told you, dont be so high-profile all the time. Some things are beyond your control.
Jiang Qin glanced at him, Hows your pee tool?
Needs another three or four days to recover. Why?
Ive got something to show you.
Jiang Qin opened his laptop and entered the website he had previously given to Su Nai, clicking on the video section.
Cao Guangyus face paled, and cold sweat broke out on his forehead.
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