Starting from a Bar to Sign Internet Celebrities

Chapter 473: Chapter 257: Must Meet That Big Shot First

"Yes." Chen Jincheng nodded and began his solemn instructions. "Once the Tiao Yin shopping cart feature goes live, it will usher in a brand new era. Video-based sales will become a huge opportunity for many people and, more importantly, a major way to monetize content."

"It’s just like how our Second-Life Star is helping Jinghong Women’s Clothing with sales to test Tiao Yin’s shopping cart feature. But profits will also be accompanied by many problems. Product selection and quality control must be done properly."

"Sister Feiye, when the time comes, those brands you used to advertise for will definitely come looking for you to do video-based sales. Before you accept any jobs, have them send a sample to the company first. Our new department will handle product selection and quality inspection. You can only accept the job after the product passes our review."

"If we don’t handle this aspect well, it could lead to a major disaster. For example, if someone buys expensive, specialty Xiangjiang mooncakes only to find it was false advertising, or if someone buys bird’s nest and discovers it’s just sugar water, it will definitely cause public outrage."

"A lot of influencers will fall because of this and see their careers end instantly."

’In the other world, this was indeed the case,’ he thought. ’When scandals about false advertising and product quality on Tiao Yin were exposed, Tiao Yin itself fell into a crisis. It came down hard on the problematic influencers, banning many of them outright.’

Sister Feiye was clearly stunned for a moment when she heard this.

’She obviously hadn’t considered this side of things. Her mind had been fixated on the million-plus orders from Jiang Xiaobai’s video, and she kept wondering how many orders she herself could get from video-based sales.’

Now, hearing Chen Jincheng’s words, a cold sweat suddenly broke out on her back.

’She knew, of course, that this was a serious problem. Bird’s nest turning out to be sugar water was still a relatively small issue. After all, sugar water wouldn’t kill anyone; at worst, it was commercial fraud.’

’But if she promoted a product with serious quality issues, it wouldn’t just be a matter of her career being over. She could even go to jail.’

This made her look at Chen Jincheng with an added layer of admiration.

’He really thinks of everything.’

’While others were only looking at the profits, he had already anticipated these problems and even had someone acquire a support company specifically for this purpose.’

Then, she felt a sense of relief. ’It’s actually very reassuring to work for someone like him, knowing he’s the one worrying about these things.’

Just then, Sister Hong’s phone rang. She glanced at the number and said, "It’s President Gu, Sister Feiye’s shampoo client. He’s here. I’ll go greet him."

"I’ll go too." Sister Feiye immediately stood up and followed Sister Hong out.

"Bring them straight to the conference room," Chen Jincheng instructed.

"Okay." Sister Hong nodded.

Chen Jincheng also went to the conference room with Jiang Xiaobai, Yinyin, and Ximeng. Representatives from Luna Stockings and Li Ya from Jinghong Women’s Clothing would be coming over later as well.

This time, aside from strategy, they also had to negotiate commissions.

’For instance, when they helped Jinghong Women’s Clothing sell pajamas via video, they only took a 10% commission!’

’In the other world, that was the standard commission rate for apparel.’

’But since he wasn’t charging a slotting fee, the commission had to be a bit higher.’

’After all, Tiao Yin would also charge technical and service fees for the shopping cart feature. With the function newly launched, it would take a 15% cut. Later on, once Ocean Engine’s Star Atlas platform came out and the shopping cart and Tiao Yin Store features were more developed, the cut for video-based sales would be 50%.’

’However, by that time, livestreaming e-commerce would also have emerged, and Second-Life Star would have pivoted to that. Ironically, for livestreaming e-commerce, as long as the sales performance was good, Tiao Yin’s commission cut was actually lower.’

’Someone at Dong Yuhui’s level would only have a commission cut of around 10%.’

However, for video-based sales, Chen Jincheng also planned to take a special contract route for the ones he personally managed, just like with his ad videos.

’After all, the videos he personally produces are guaranteed to have high traffic.’

’So, 20% commission.’

’If they can’t accept it, there’s no need to force it. They can go with a standard collaboration—10% commission for apparel, as is normal—but I won’t personally manage it, and the video’s traffic will be left up to luck.’

「Second-Life Star.」

Sister Hong soon arrived with President Gu from the shampoo company. This Piaorun Shampoo was considered a semi-high-end hair product with excellent features. After it passed the quality inspection, they had contacted him.

This President Gu was the director in charge at his company, with full authority over this matter.

Besides President Gu, three women were ushered in at the same time. They were the representatives from Luna Stockings, who had arrived just then. This time, the "princess" of Luna Stockings, Li Qinglan, hadn’t come; instead, the marketing and sales director had come with her team.

As the group entered the Second-Life Star offices, they naturally drew the attention of the employees.

Since they all worked at an MCN company whose main platform was Tiao Yin, everyone made it a point to keep up with Tiao Yin-related news every day.

No one was unaware of the shopping cart feature; many MCN companies were already preparing for it.

Needless to say, the people Sister Hong brought in had to be brand representatives.

Zhang Ao’ai, Li Muchen, and Lin Leqing naturally saw this scene unfold.

They were here today to review the short-form video scripts the planning department had written for them and to pick the ones they liked for the photography department to shoot.

But to be honest, the scripts written by the planning department were nowhere near as good as the ones written by the boss. They couldn’t even compare to a concept script the boss had casually written at the airport.

The three women also knew about the shopping cart function, and seeing this, they couldn’t help but feel a touch of envy.

Because the boss had only chosen four people this time.

Li Muchen couldn’t help but ask, "Why didn’t the boss pick me? It’s obvious this shopping cart feature is really important!"

Zhang Ao’ai said, "The boss said our short-form drama accounts are also very important, and that we should focus on building them up."

Li Muchen sighed. "But the boss doesn’t help us with scripts anymore. He only wrote two scripts for my detective series, and we’ve already finished filming them."