Starting from a Bar to Sign Internet Celebrities

Chapter 459: Chapter 252: Oh My God! Kuaishou is Poaching Chen Jincheng

The Loyalty stat was interesting.

This was the second time he had seen a number on a 0-100 scale.

The last time had been with Jiang Xiaobai.

So, it was up to him to manage this woman’s Loyalty.

Putting away the contract, Chen Jincheng remembered he had business to attend to and sent Wang Yuan a message. "Are you at the office now?"

"I am, Boss!" Wang Yuan replied.

"Wait for me, I’m coming up," Chen Jincheng replied. He left Second-Life Star, took the elevator to the 9th floor, and soon arrived outside the 37.2°C Soda Company.

Below it was a line of text: A Second-Life Star Company.

He had given the name 37.2°C to Wang Yuan because, in another world, this brand of soda was wildly popular. Plus, the official ad he planned to "port over" was also for this very product.

The meaning behind "37.2°C" is: encountering love.

When a person falls in love, their body secretes a mysterious chemical: dopamine.

The levels of it in the bloodstream become two to five times higher than normal.

At that point, a person’s heart rate accelerates and their pupils dilate, creating a feeling of joy and intense excitement.

Body temperature rises along with it. 37.2°C is the temperature of a heart beating for love.

"37.2°C Soda" is all about letting you feel "the temperature of love."

That last line was also the most important part of the slogan.

The plan was to first have Cai Xiaoyi, looking normal and wearing her charming smile, hold a bottle of the soda while explaining the meaning of 37.2°C. Then, the scene would cut to a nightclub glittering with neon lights, where she would be drinking with friends.

Finally, she would need to look tipsy, sensual, and seductive. Holding the soda, she would say dreamily, "37.2°C Soda is all about letting you feel ’the temperature of love.’"

’I’ll have to see if this divorced woman from Malay is sensual and captivating enough when she’s tipsy.’

’She has to be perfectly sensual and captivating.’

’This way, we can market it to women by explaining that drinking the soda lets them enter a tipsy state to release their inhibitions. They’re not drunk, just charming—the perfect balance.’

’To the male demographic, it would send a different kind of hint: look how sensual and wild women get after drinking this. Isn’t that an opportunity staring you right in the face?’

’If she isn’t sensual and captivating enough, the ad will fall flat.’

’So, I’ll have to get this divorced woman from Malay to drink a bit first and see what she’s like when she’s tipsy.’

’If she’s sensual and captivating enough, I can just have her drink until she’s tipsy for the shoot. The effect will be more natural and all the more effective.’

’If she’s not, she’ll have to rely on acting, which would be a lot more trouble.’

Chen Jincheng led Cai Xiaoyi into the 37.2°C Soda Company’s office.

"Mr. Chen, is this your company, too?" Cai Xiaoyi asked curiously.

Chen Jincheng nodded. "Yes. This company will be producing a new drink, and I plan on finding a beautiful woman with a captivating smile to film a commercial for it."

Cai Xiaoyi’s eyes lit up when she heard this.

She had just joined Mr. Chen’s company. ’If I can land this commercial, it’ll be the first step for my career in this country.’

’So, how can I convince Mr. Chen to give me the role?’

An idea came to her: she had to win Mr. Chen over, and fast.

"Boss!" Wang Yuan came out to greet them at once.

"Did you make the appointment with the breweries?" Chen Jincheng asked, getting straight to the point.

Wang Yuan reported, "It’s all scheduled. We can head over this afternoon. As for the company registration, I pulled some strings, so the paperwork should be approved right after the National Day holiday."

Chen Jincheng nodded. "Alright. Let’s get some lunch first. This afternoon, we’ll go check out those three breweries. If one of them meets our requirements and the price is right, buy it directly. Then we can start procuring materials to produce the soda."

"Understood, Boss." Wang Yuan gave him a tour of the office space, explaining its current state and the different functional areas. Around noon, they all headed to a restaurant next to the Jinmao Building for lunch.

Just as they entered the restaurant and sat down, Chen Jincheng got a call from Sister Hong. "Boss, we’ve leaked the story about Kuaishou trying to poach you, just as planned. It should hit the Tiao Yin trending chart soon and get the whole platform buzzing."

And events unfolded just as Sister Hong had predicted.

Tiao Yin was already in an uproar today over the incident between Chen Jincheng and Master Yu. Even by noon, the hype hadn’t died down, and people were still talking about it excitedly.

But when a new topic, "Kuaishou Secretly Trying to Poach Chen Jincheng," suddenly shot into the top ten on the trending chart, Tiao Yin became even more chaotic. It caused an outright sensation.

The moment this topic appeared, even the CEO, Han Shangyou, was immediately alerted.