Chapter 716: Chapter 248: The Milk Tea Shop’s Expansion Plan, The Beautiful Class Leader Comes to Ask for Alms
Hearing Su Yunting’s ebullient report on the milk tea sales, Li Yuan frowned but did not respond.
Zhong Tingyue saw Li Yuan frown and remain silent. Thinking he was dissatisfied with the sales data, she asked in surprise, "Senior, these sales figures are already very impressive."
In six hours, the revenue had reached 450,000 yuan, a figure she considered beyond imagination. At this rate, reaching a total sales of one million yuan today would hardly be difficult. According to her earlier market research, the peak sales period for milk tea shops was from 5:00 p.m. to 9:00 p.m., accounting for over 80% of total sales.
Listening to Su Yunting report the sales data, Bai Weixi was deeply moved. Her bright eyes were fixated on Li Yuan’s face, her admiration for him growing even stronger.
This is my man!
Seeing the three women staring at him curiously, Li Yuan smiled and shook his head. "I don’t think these figures are bad; I think they’re too good. 32,000 cups sold calculates to each store selling nearly ten cups per minute. Don’t you find that number a bit exaggerated?"
Hearing Li Yuan’s calculation, Zhong Tingyue and Bai Weixi glanced at each other, both understanding the problem. The milk tea shops simply couldn’t produce that volume. Even with one person taking orders and three making the drinks, managing to prepare five cups a minute would be considered incredibly fast.
Su Yunting, realizing Li Yuan had identified an issue just from hearing the sales data, quietly marveled at his genius. It was no wonder he had made such a name for himself at only nineteen years old.
She smiled and explained, "Director Li, President Zhong, Mrs. Bai, I know why. It’s because of Director Li’s huge appeal. Most of the people lining up are his female fans. Many of them are buying dozens of cups at a time, but they aren’t asking us to make the drinks on the spot. Instead, they’re opting for pickup vouchers, just so they can get the card for the prize draw. That’s why the sales figures are so high."
Listening to Su Yunting’s explanation, Li Yuan immediately understood.
So that’s the reason. It’s like how new stores offer pre-paid cards as part of a grand opening promotion. It wasn’t that he hadn’t thought of a voucher campaign before; he had simply decided against it for two reasons. First, creating dedicated vouchers would take time. Second, milk tea was a small-ticket item. Even by taking the high-end route, the average price per cup was only about 15 yuan. In 2008, with the current cost of living, that was already a very high price. This wasn’t because he wanted to exploit his fans; it was because Tea Color Moonlight used only high-quality raw materials. You get what you pay for. To follow a high-end brand route, the price couldn’t be low. Otherwise, the effort required to elevate the brand’s image later would be a hundred times greater. Besides, some people won’t buy cheap things for the sake of so-called ’face’ and brand prestige. He was the same. The Armani suit he was wearing was worth tens of thousands. Was it really worth that much just for the material and labor? It was all for the added value of the brand.
"This is just the beginning," Li Yuan said. "More fans will come to buy milk tea for now, but the numbers will likely decrease later."
He then added, "Notify all the stores to ensure they maintain excellent service. We must not lower our quality just because we’re busy. Even if we don’t make much money initially, we have to establish our reputation and brand."
Su Yunting nodded immediately. "I understand, Director Li. Don’t worry."
Li Yuan looked at Bai Weixi and Zhong Tingyue and smiled. "Bai, Little Moon, let’s go visit a few other stores and say hello."
"Alright."
"Mhm."
The two replied in unison.
「...」
After visiting the nine other stores with Zhong Tingyue and Bai Weixi, Li Yuan went shopping at Longyu Building and also stopped by his other company. He waited until 10:00 p.m. when the milk tea stores closed before listening to Su Yunting’s report again.
"Director Li, President Zhong, Mrs. Bai, our ten stores sold a total of 72,566 cups of milk tea on our first day, for total sales of 955,450 yuan."
Li Yuan was very satisfied with the first-day results. After factoring out raw materials and labor, sales of 955,450 yuan should bring in a net profit of at least 500,000 yuan. And that’s with me being particular about using high-quality ingredients. For other milk tea shops, the ratio of material costs to net profit was at least 1:2, if not higher. The claim that the milk tea business was immensely profitable was no exaggeration.
With a wave of his hand, Li Yuan made a decision on the spot. "Very good, exceptionally good! We achieved great success on our opening day. Tell all the frontline staff that they will each receive a 500-yuan performance bonus, to be disbursed within the week.
"Encourage everyone to keep up the hard work. We must always remember our slogan: ’Serving the best-looking you with the best-tasting milk tea and the best-quality service!’
"President Zhong, you will oversee the distribution of the cash bonuses."
Hearing Li Yuan casually give out 20,000 yuan in bonuses, Su Yunting was astonished by his generosity.
I’ve definitely picked the right person to follow this time. With Li Yuan’s financial resources and capabilities, Tea Color Moonlight will certainly become one of the most famous milk tea brands in the country and a benchmark for the industry. Not only will I become famous because of it, but given Li Yuan’s generosity, he definitely won’t treat me poorly.
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