Chapter 545: Chapter 347: Entrepreneurship Mentor (Part 2)
He Yimeng continued, "Then cut to another scene, some fight scenes, you swinging your fists and legs, and later we can add some special effects, like some light wave magic or something, don’t worry about spending money, a few tens of thousands for special effects at most, after all, it’s a short video. While filming, you need to mumble something; liu jin nao kan ao ku la ai, a ma mi ma mi hong, ji ru feng shi ru huo, lin bing dou zhe jie zhen lie zai qian xing..."
"In short, Wang Chi needs to speak this really authentic Otherworld language, don’t be afraid to act silly, just think of it as chanting a spell or making a grand move, and it should sound impressive, cool, making others want to imitate... You need to have an internet mindset, understand what the audience wants to see, know which phrase will become a hot meme, you’re a web novel author, you understand, right?"
"Director He!"
Li Peifeng was truly in awe, "You really figured out the internet!"
"Just the basics, I’ve been cramming hard lately."
He Yimeng, slightly proud, continued to lecture him, "Metaverse, virtual idols, those are old news, but you can still use them, with greater advantages, do you know what your advantage is?"
"Looks?"
"Your biggest... well, looks count, but I’m talking about IP!"
He Yimeng said with some frustration, "You write web novels, have works, ’Sword and Magic’ just got released and already has a large reader base, you can totally use short videos to empower your book, solidify your fan base while attracting more people to read it, increase your IP’s exposure, boost your market value, they’ll absolutely love this... Oh, do you know what ’empower’ means? Your previous attempts to attract readers to your book with short videos were too basic, not empowering at all!"
"..."
"I advise you to understand the key terms of the industrial internet first: empowerment, symbiosis, collaboration, cross-industry, innovation..."
"Uh-huh."
Li Peifeng nodded repeatedly, "I get it, more or less, so how do I specifically empower my book?"
He Yimeng paused, "Have you paid the tuition? Send me 1314 and I’ll tell you."
"...In just four more hours, it’s my birthday, and you want me to pay? You sly fox!"
He Yimeng justified, "Why would I tell you without tuition? Although I’m an artist for your studio, it’s not my job to do this, and half of all my income gets taken by you, you greedy capitalist... You want my time and my creativity, you’re the real sly one!"
That actually makes sense?! Thinking of the 100 million bride price Wu Wenyue wanted, Li Peifeng felt the pressure, even though he had the safety net of [Time Rewind], making the money quickly with his own hands would be better and exquisite, so he was indeed curious about He Yimeng’s idea... driven by the thirst for money!
"It’s just 1314, I’ll pay this tuition!"
Li Peifeng gritted his teeth, "But I can’t do it now because we’re on a video call, can’t wire the money."
"Alright."
He Yimeng’s expression relaxed a bit, "The first step, we cosplay characters from ’Sword and Magic’, we need to film the video really well, treat it like a trailer before a movie release, have you heard of a web novel having a trailer before it’s available?"
"No, but I plan to release a ’Sword and Magic’ theme song before it’s launched."
"You’ve written a song too? Even better! Release both the trailer and the theme song together, a first on the whole internet, other web novels haven’t done this, it’s unique, scarce! Wouldn’t the hype be high? It’d be best if we get a famous singer to perform it, even if it costs hundreds of thousands, that would create more hype..."
"So through the trailer, we expand the exposure of ’Sword and Magic’, and when your book becomes hugely popular, we move to the second step, spend money to establish a special effects company, create a virtual idol streamer from the book’s main character, you know Liu Yexi, right? Like that!"
"Oh?"
Li Peifeng slightly frowned, but he didn’t interrupt.
He Yimeng was very persuasive, speaking fervently, "And the virtual idol doesn’t have to make money, we can even be prepared for significant losses, this is mainly a preparation for the next step, know what it’s going to be?"
"I don’t know..."
"Fool, of course, it’s to adapt ’Sword and Magic’ into anime! Making money only by writing novels is a dead-end, you need to find new profit points. You need business wisdom, an innovative mind. Establishing a short video studio to channel readers to your work shows some wisdom, but it’s far from enough."
"You need divergent thinking, dare to imagine and act, for instance, we expand ’Sword and Magic’s exposure with the virtual idol influencer, dig deeper, broaden the audience, turn the book into a brand known to everyone beyond the web novel realm, so even those who haven’t read it know the characters and basic plot...the influence you’d wield, think about it, when the anime finally airs, imagine how many viewers there’ll be? At that point, you wouldn’t even need to spend money, investors would see the potential and be eager to throw money at you."
Li Peifeng was noncommittal, "Really?"
"After the anime airs successfully, we proceed to the fourth step; establish a film company, using the ’Sword and Magic’ IP to adapt it into TV shows, movies. From writing to directing to acting. You’ve seen Han Han and Little Four succeed, how are you different? You can do it too! And you could be even more successful!"
"In the future, at least five ’Sword and Magic’ movies will be made, the quality should match ’Harry Potter’ and ’Marvel’, and if you’re a bit more confident, surpass them! By the time the second one is being filmed, you could sell the game rights, or if you dare to, start your own game company too. The ’Sword and Magic’ universe begins to take shape... By then, what do you think the commercial value of the ’Sword and Magic’ IP would be worth?"
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