A commercial was playing on a billboard by the street. The first thing that caught the eye was a pitch-black dress.
A black dress paired perfectly with jet-black hair. A woman asleep in the darkness, like a fairy.
The ad was calm and serene, but there was something subtly captivating about it.
Some of the people walking by turned their attention to the ad.
“Who is that?” “Isn't that Eclat Etoile? Wasn’t Song Hee-bin the one doing the ads for them?”
Women were walking by, chatting.
At that moment, a small droplet of dew fell on the sleeping woman’s cheek, as if a tiny star had dropped. It glittered as it slowly trickled down her cheek.
Then, the girl in the black dress slowly opened her eyes.
Her eyes, tinged with a mysterious red hue, were a striking feature, making it easy for viewers to remember her.
“Oh! That’s the princess from Looking at Memories, isn’t it?” “Right, right. That fits. Did she land an ad after blowing up on that variety show?”
The women continued watching the ad. As the girl in the black dress opened her eyes, vibrant colors began to spread. Her once drowsy expression gradually changed as her pristine black dress turned bright white, transforming beautifully.
Flowers began to bloom in the once barren space, and the girl slowly looked up at the sky. The night sky was filled with countless stars.
Starry light.
The woman, who looked at it, seemed to be glowing herself. The sleepy face had now turned into a bright smile.
A radiant smile, like a flower in bloom. Under the starlight. A woman shining under the dark night sky. Her pure white skin was strikingly emphasized.
“Of course, it must be edited.”
Even with that thought, the white skin still drew the viewer’s attention.
"Shine like the starlight."
With that tagline, the Eclat Etoile ad came to an end.
"Like starlight."
That was the new catchphrase that Eclat Etoile was pushing.
Post: I just switched my cosmetics.
(Photo)
Skin tone looks great. Super glowy.
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The name for these cosmetics was “Starlight.”
This led to a surge in sales for Eclat Etoile. And there was more.
In a community entirely unrelated to cosmetics, there was talk about Seoyeon.
Survival on a Deserted Island was a popular show, so it was natural for people to talk about it. It was quickly revealed that the cast for the upcoming episode included actors from the movie The Chaser.
There were comments that it was a push based on recent popularity, but still, she was just a supporting actress. And above all, a young actress. Survival on a Deserted Island was a variety show where viewers enjoyed watching guests struggle in harsh environments, so many were unhappy about a young actress joining.
And so, amidst the controversy, Survival on a Deserted Island began. The story started from the perspective of a man who had arrived on a deserted island in Papua New Guinea.
It was none other than Park Jung-woo.
He was the model for a luxury foreign brand, and among the rising young actors, he was one of the most talked-about. He was someone who had shed his father’s shadow and found success on his own.
Acting? Check. Looks? Check. Even his personal life was squeaky clean. In fact, his lack of controversy had given him a somewhat stiff image with the public.
So why was Park Jung-woo, of all people, on Survival on a Deserted Island? Why?
「Why am I here...?」
As if echoing the viewers’ thoughts, Park Jung-woo muttered to himself. He wandered around the deserted island alone for a while before hiding in the bushes.
That was because the Survival on a Deserted Island team arrived late. And with Park Jung-woo’s appearance came shocked reactions from the audience.
And in the midst of this, an actress with slightly widened eyes.
Ju Seoyeon.
But then.
But then...
Crack, crack!
「...」
The twigs splintered cleanly, leaving Seoyeon looking bewildered at her hand.
「Here you go.」
When she handed over the coconut, poking it with her finger, the viewers watching became as confused as Jung-woo.
Jung-woo’s expression, as he alternated between looking at the coconut and Seoyeon, was hard to describe.
「This is a spear.」 「Ah, right.」 「I want to catch a fish.」
Somehow, Seoyeon was carrying around a spear she had made. She seemed determined to catch a fish, or maybe even a wild animal, with that spear. Park Jung-woo, who was looking after Seoyeon with an increasingly tired expression, had effectively become her babysitter.
It was clear that the show was taking a different direction than anyone had expected.
Once Seoyeon was excited, she was like a wild horse. She dashed through the bushes without a care.
「Hey!!! What are you doing climbing that tree!!」 「There’s fruit up here!!」 「But you can’t eat that!!!」
She even climbed trees.
「I wonder if there are any wild boars around.」 「If there are, we should run.」 「I think I can win.」 「?」
She roamed the jungle as if it were her own backyard.
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What made it even more alarming was that Seoyeon was still full of energy, despite running here and there.
「We’ve prepared a mission for you to earn your dinner.」
It was PD Shin Young-woo who spoke. It was a regular main mission on Survival on a Deserted Island.
「We’ve placed a flag on the highest mountain on this deserted island.」
In other words, the first person to bring the flag back would win a special dinner. That was the gist of the mission.
Only one person could participate. The mountain wasn’t very tall, but just walking through the tropical forest would be tiring.
Park Jung-woo quickly gave up. As for Seoyeon...
「Can I hold the camera?」
The cameraman filming Seoyeon was taken aback by her request.
「Huh?」 「I’m going to run, so it might be tough for you.」
No matter how energetic she was, could she really run through a tropical forest?
‘Maybe she could.’
Both the viewers and the cameraman had that thought for a moment. But the camera was still quite heavy. Could she carry it and run? But the more they thought about it, the more they realized their worries might be unfounded.
「Um, this one is off-limits, but you can use this.」
The cameraman handed her a small camera he had brought just in case. It was a bit smaller and seemed manageable for someone to film with.
「Alright, I’ll be back.」 「What?」
The mission had already started. Park Hee-jun, another guest like Seoyeon, had already set off.
「Wait...!」
Before the cameraman could ask if she was okay going alone, Seoyeon had already vanished.
「Oh, Seoyeon, when did you get here?」 「I’ve been here for a while.」
Seoyeon was the first to arrive. The second was Park Hee-jun.
Although he was a bit late because he came with the cameraman, he hadn’t expected Seoyeon to beat him. After all, Park Hee-jun was a former Special Forces member.
「Seoyeon, wow, your skin didn’t get tan at all. What skincare products do you use? Tell me, I want to know.」
Bang Ha-yoon, the only other female cast member besides Seoyeon, asked this, and Seoyeon hesitated for a moment. She looked as if she was debating whether to say something. But since it wasn’t ideal to mention the brand directly, she simply said:
「I did a commercial, you know.」
And that sparked the real buzz after Survival on a Deserted Island ended.
The skincare product that protected Seoyeon’s white skin even in extreme conditions. There was only one such product she was advertising.
Starlight
A new skincare line launched by Eclat Etoile. As soon as Survival on a Deserted Island ended, there was a rush, and every department store and Eclat Etoile store sold out.
And simultaneously.
It marked the rise of a new star in the world of advertising.