High School Belle Fell in Love with Me

Chapter 630: Chapter 270: Official Graduation!

Li Yang feels that some domestic enterprises simply have no concept of marketing, or it’s just awkward implantation.

Basically, either they find a group of professional media people to hype up a new product launch to the point that it’s unbearably overplayed, making people block the brand out of annoyance instead of acceptance.

Or they are completely indifferent, still living thirty years in the past.

Or they’ve lost their minds, with big companies personally stepping in to chase all kinds of conflicting traffic.

Marketing has always followed two lines, but because self-media was not well-developed in the past, most people had limited access to external information, so that apparent line, which is the traditional media, was very popular then.

But now everyone is a self-media, and the main line is almost useless, as the public is highly immune to ads, even to the extent of hating all types of direct advertising.

They prefer to believe soft articles, even if they get tricked, they console themselves with "a fall into the pit, a gain in your wit."

Of course, on a deeper level, those soft articles are also ineffective; marketing needs to be more subtle, the more subtle the better.

The ultimate secret Li Yang taught those two students is: marketing as a car owner.

It’s essentially marketing one’s lifestyle, hiding the real purpose within, elevating the core of marketing.

This would surely qualify as a paper.

There’s a big gap in domestic marketing, but...

Maybe it’s because the locals are quite sincere, generally recognizable as ads at a glance, without beating around the bush.

They’re not as hypocritical as Westerners, who spend hundreds of millions of US dollars on marketing annually, yet claim never to engage in marketing.

Among so many companies in the country, few have grasped the essence of Western marketing.

He Lewei added, "Those two guys are making a killing now, many car manufacturers have contacted them, offering sky-high prices just hoping they’ll switch their day-to-day cars to the manufacturers’. Also, they’re taking some car-related product advertisements, earning a 40% commission for selling a bottle of windshield cleaner! The earnings are ridiculous!"

"No matter how high the earnings, can they compare to yours?"

At this point, He Lewei regrettably said, "I’m so damn regretful, I only bought over ten million in Wanliu Capital stock earlier, I wish I had gone all in!"

He mainly aimed to control risk, as without money there were no other thoughts, and having money meant prioritizing stability.

As a result, he missed such an opportunity.

If he had gone all in, now his net worth would be over a billion!

A billion!

Li Yang laughed and said, "Regret it?"

"Absolutely, I’ve missed out on the second biggest fortune of my life."

"Oh? What’s the first biggest fortune?"

"Of course, it’s choosing Jing University and ending up as your roommate."

"This is the only sentence you’ve said in your life that sounds comforting to me!"

...

The next day, Li Yang organized the whole class to go to the academy for their defense preparation.

A group of people sat in the next-door classroom chatting, and as soon as a name was called, that person would go, overall the pace was relatively fast, basically, one every ten minutes or so.

Li Yang had already talked separately with a few professors and even planned to co-author a book with them.

When it was his turn for the defense, he didn’t go to the next room; instead, several professors came over, asking Li Yang to share his unique understanding of marketing with his classmates.

Li Yang didn’t decline, and he stepped onto the multimedia podium to begin instilling his understanding to classmates and teachers he had shared four years with.

Certainly, there was some personal insight in this highly biased lecture, without which people wouldn’t be keen to listen.

After all, everyone was fed up with dry facts.

"I won’t discuss what’s in the textbooks; this time let’s talk about something else. But this doesn’t mean I don’t acknowledge the theories in textbooks; the core essence of marketing is always about exchange."

"Today, let’s discuss how to provide adequate emotional value to customers. Let’s start with the merchants..."

Emotional value is the most overlooked aspect of marketing, in fact, Western marketing has always embedded this line in their marketing.

When the West was well-developed, they marketed their products by saying everyone is using it.

When the gap between foreign countries and them became smaller, and living standards and health sometimes even surpassed them, they started marketing feelings and the so-called artisan spirit while also creating a superior persona for themselves.

Domestically, the performance in this aspect is particularly poor.

Many company bosses lack self-control, frequently tarnishing their brands.

If a brand’s CEO can’t even package their persona properly, how can customers relate?

With a demeanor like a hooligan, what would consumers of your products think?

Even though entering the upper class is about doing lower-class things, looking down your nose at people,

It shouldn’t be shown.

Li Yang spoke of business nominally, but in essence, it was a message for everyone.

Among them, some have already received offers from big companies, some are preparing for the civil service exams in the second half, and others are going back to inherit family businesses.

Essentially, it’s all the same.

At any time, you need to establish a likable persona outside and maintain it as well as possible.

Whether it’s in entrepreneurship, being a person, or doing things...

How to build a likable persona is also the core of today’s talk.

He Lewei listened very intently below.

The words of Li Yang can apply to any identity.