Chapter 993: Chapter 993: Box Office Comeback
On the first day, box office statistics were released, and producer Liu Taofang was the first to call Sheng Tang.
He was somewhat excited.
This first day’s box office suggests that "White Snake" has a comeback potential.
"It’s more than twenty times the midnight box office, ’White Snake’ is definitely a dark horse, and its reputation will explode." Liu Taofang was very excited, "Sheng Tang, you were right, sticking to the release plan was the correct decision."
No wonder he’s excited.
Ranked sixth in screenings, but fourth in box office, which means the screenings of "White Snake" will definitely increase, even if it loses money, the losses will diminish.
The film has been counterattacking from the midnight screening to the first day’s overall box office.
People who were initially influenced by negative reviews are slowly decreasing.
Those who have watched the movie are all talking about its merits.
Huatai’s promotions, along with the casts’ Weibo posts, did not dismiss Bai Suzhen’s image as a revolution, they even teased audiences to go to the cinema to see the heroic Snake Demon.
This kind of promotion gained favor.
After all, this recognized the audience’s "preconceptions" and didn’t invoke their reverse psychology.
"I think there’s still room for growth." Liu Taofang continued, "Today’s screening rate has already risen to 13%."
It has increased significantly.
Sheng Tang was quite happy too: "The movie is very impressive, back in the day, it would definitely make a lot of money. Now it seems if we don’t lose money, it’s a win for us."
"Right, my only hope now is also that it doesn’t lose money." Liu Taofang said.
While talking to him, Wang Chuiyang called Sheng Tang three times, but none connected.
After hanging up Liu Taofang’s call, Sheng Tang dialed back to Wang Chuiyang.
Wang Chuiyang was also quite surprised: "I thought the first day’s box office would be at most thirty million, didn’t expect..."
"I didn’t expect it either." Sheng Tang replied honestly.
The second day’s box office didn’t drop, it was still fourth, with total earnings of ninety million.
The third day, ranked third, just exceeded one hundred million in box office.
The first three days of the Spring Festival period are a golden box office window, the first place has already swept eight hundred million; the second place slightly less, total of five hundred million in three days.
"White Snake" earned only two hundred and sixty million in the first three days.
It maintained a top three box office position despite starting with a notorious reputation.
After three days, the two films that didn’t reach one hundred million had their screening ratio drop directly to a few tenths.
"I thought ’White Snake’s fate would be just like theirs after three days, a screening rate dropping directly to a few tenths." Gu Jiahui told Sheng Tang, "But unexpectedly, it counterattacked."
"Shows the market still cares about the quality of films. Regardless of how badly it was bashed at first, the market doesn’t let genuinely high-quality films sink." Sheng Tang said.
"White Snake" is truly sincere.
Just when everyone thought "White Snake" would be mediocre and barely break even, the fourth day’s box office suddenly soared to second place, earning one hundred and fifty million that day.
It rose again.
This was quite unexpected.
Because it was still the third in terms of screenings, just twenty-seven percent, thirteen percent less than the first place, yet its box office was only twenty million less.
"The first place is already maxed out, it only did well due to star power and good marketing; the second is starting to tire, ’White Snake’ hadn’t unleashed its power due to initial negative reviews."
This was the film critics’ comment.
On the fifth day, as the Spring Festival holiday was nearing its end, "White Snake" ranked first in screenings, forty-one percent.
The second had a screening rate of forty percent.
"White Snake" was very promising too, with that day’s box office reaching two hundred and thirty million; while the second place dropped to one hundred and fifty million.
"White Snake" surprisingly made a comeback.
The seven-day Spring Festival holiday ended, and the first week’s box office results came out.
"White Snake" counterattacked all the way, with first-week overall earnings of nine hundred and seventy million, ranked second in the Spring Festival box office.
The first place had a first-week box office of one billion three hundred seventy million, but its screening rate, occupancy, and reputation had already lost to "White Snake", which is likely to surpass it later.
With an investment of two hundred million, its first-week revenue-sharing box office reached four hundred thirty-six and a half million, already making back more than two hundred million for Huatai.
Seeing this result, Liu Taofang almost didn’t have a heart attack from the excitement.
