Chapter 981: Chapter 981: Reverse Marketing
Sheng Tang has her own judgment regarding movies.
After watching "White Snake", she felt it was a very good film.
She dedicated her entire life to movies, having her own insights.
Such a movie, with a smooth plot, suspenseful twists, and unconventional romance, full of tension.
The main actors are reputable movie stars, each showing great acting skills; the special effects are costly, featuring adorable CGI characters, with neither excessive violence nor ambiguity, making it perfect for families of all ages to watch during the Spring Festival.
Sheng Tang encouraged Liu Taofang: "If Tang Xun hadn’t stirred up this mess, the box office of ’White Snake’ would have been higher. Now it’s hard to say, because its reputation and ratings have already been damaged.
If you postpone it, the results will be worse. So why not take advantage of this wave of attention and go ahead with the release? Perhaps those negative news will create a promotional effect."
"Really?" Liu Taofang’s hopes were ignited.
Sheng Tang: "We can hire a PR team for reverse marketing. Let some renowned filmmakers say this movie is ’both shocking and delightful.’
There’s no need to refute what Tang Xun has said; just follow through on his remarks: Bai Suzhen is too shocking, too much of a heroine, with unexpected Mary Sue vibes.
Tang Xun also mentioned that the red fox is especially cute, even more endearing than the three protagonists. Focus the promotion on how cute it is, and parents might bring their children to watch it.
Of course, the promotional points should mention the warm visuals, avoid any violence, and emphasize that, despite its shocking nature, the plot has positive energy."
Liu Taofang was enlightened.
Indeed, they could make a reverse move.
In this timeline, there hasn’t been a successful precedent for reverse marketing, but there was in Sheng Tang’s world.
Though not with a movie, but with a TV series.
Back then, there was a particularly shocking online drama that thrived on this strategy, buying various articles that declared itself "cheap," "shocking," and then it blew up.
Viewers curious about "badness" would also take a look. Aren’t some slapstick Hong Kong films selling the theme of "badness" as well?
So, marketing around "badness" has its market; people would want to know just how bad it is.
The outcome could be better than they expected, which means people would talk about it.
With buzz, others become more curious, and the box office wouldn’t be too bad.
Now, "White Snake" could be marketed this way.
Tang Xun says it’s bad, so let’s agree it’s bad, no need to argue with the audience, let them be curious about just how bad it really is.
During the Spring Festival, people have leisure time. Watching a movie is a low-cost form of entertainment. People have money and time, enough to satisfy their curiosity.
"Great!" Liu Taofang’s eyes lit up.
The prospects of a movie can’t be estimated before it’s released. So why not take the risk?
Anyway, Liu Taofang definitely wouldn’t agree to postpone the release of his movie.
Anyone wanting to postpone it should take responsibility for its box office.
Liu Taofang was instantly full of confidence.
"Sheng Tang, you’ve always been amazing. If you say it works, then it absolutely works!" Liu Taofang said, "Wait for my good news."
Sheng Tang nodded.
Returning home, William and Wang Chuiyang called her separately, inquiring about her conversation with Liu Taofang.
Sheng Tang invited them both for a meal; some things are better discussed in person.
The three gathered together.
Sheng Tang shared her thoughts after watching the final cut with them: "It’s a high-quality movie, should be rated above nine, but unfortunately, the current ratings are low.
My suggestion to Producer Liu was to follow the current trend in the market, promote it with ’this is an enjoyable bad movie.’
Wang Chuiyang and William were taken aback.
Can this really work?
