Chapter 1010: Chapter 1010: The High Ground
In this world, there’s a media outlet called "Jingning Times," a major media organization based in S City, second only to the two most influential official media outlets.
Jingning Times is very powerful, typically not paying much attention to gossip and entertainment.
However, once Sheng Tang’s film "Grave Robbers" released its trailer, it sparked widespread interest and heated discussions among various media.
Fans enthusiastically praised it, thinking this movie would be exciting.
On the third day after the trailer was released, Jingning Times criticized "Grave Robbers" by name.
"Firstly, the grave robbing theme poses a fatal threat to ancient artifacts, causing a huge loss to the archaeological community; secondly, it promotes feudal superstition, which is a regression."
This was the focus of the criticism.
Jingning Times used harsh words, claiming Sheng Tang was on a misguided path.
Fans and bystanders often lack judgment and thinking when they’re online; they’ll follow the lead of major media and be manipulated by them.
The voices of praise suddenly reversed.
They started attacking Sheng Tang.
"...What do we do?" In the PR department office of Bo Yue Film and Television, Gu Jiahui asked the director, Old Ji.
Old Ji was also very troubled.
"Once Jingning Times releases their comment, many major media will follow up." Old Ji said, "Do I need to discuss things with Jingning Times?"
"It’s too late now." Gu Jiahui said.
That day, Sheng Tang had already been negotiating with the crew of the new film "Never Loved You," holding a script reading session.
She only realized something had gone wrong after the fact.
After the script reading session ended, Sheng Tang took a car back to the company.
Old Ji was already sweating profusely, and the PR department was brainstorming on how to curb the negative impact of this event.
"How about following the route of ’White Snake’ and acknowledging its shortcomings?" A staff member asked Old Ji.
Old Ji looked at Gu Jiahui.
Is this method still feasible?
"I’m worried about what the official stance will be now," Gu Jiahui said, "Jingning Times’ criticism has reached a very high level; reverse marketing definitely won’t work."
Messages were flying everywhere.
Zheng Weiwei was the first to call Sheng Tang.
"...Don’t worry, movie reviews aren’t as strict as for television series. You must understand that movie tickets actually deny access to a large portion of the audience, while everyone can watch TV series.
In the review department over there, TV series are the focus of scrutiny. The environment for movies is much more relaxed, and I’ll talk to them; your movie getting approved shouldn’t be a problem." Zheng Weiwei said.
Her father used to be the top executive in that sector, although now retired.
Sheng Tang thanked her.
"Don’t be sad." Zheng Weiwei said, "Over the years, I’ve witnessed countless storms. Those who can persist through them will achieve something great in the future."
Sheng Tang chuckled lightly into the microphone.
"Have you thought about how to handle this?" Zheng Weiwei asked.
The moment Sheng Tang saw the news, she already had an idea in mind.
"I’ve already thought it through." Sheng Tang said with a smile.
"It’s not easy to engage in verbal warfare with a major media outlet like Jingning Times." Zheng Weiwei was still quite concerned, "Should I introduce you to a couple of PR teams?"
"Not necessary for now." Sheng Tang said with a smile, "Jingning Times has occupied one strategic position, but it’s okay; I can occupy another one."
"What kind of strategic position?" Zheng Weiwei suddenly got a bit curious; she felt Sheng Tang wasn’t just comforting her but truly had a plan.
"I need to keep it secret for now." Sheng Tang said with a smile, "Just pay attention to my Weibo tonight and you’ll find out."
As they were conversing, Sheng Tang’s phone kept ringing non-stop.
Many friends were concerned about her.
Everyone knew this film was her total investment, and it was also Bo Yue Film and Television’s first major production. If it truly gets ruined, Sheng Tang would be finished.
