Chapter 1334: Chapter 1333: Wanting a Change of Scenery
A night without words.
A thorough release is necessary for both work and life.
However, everything must have moderation.
Speaking of moderation, it is actually a kind of self-conquest of one’s desires, and also the path those Ascetics pursue to discover their true self.
For Ascetics, overcoming their desires and maintaining constant rational treatment of the world is the most sublime way of cultivation.
Only through asceticism, restraining and burning one’s desires, can one see the True God!
But it must be said, humans are different, so are women.
The next morning Lynch didn’t exercise and got up a bit late, so he didn’t go for a run.
While having breakfast, Momo came over.
"Millionaire" has already become a Federation phenomenon program, although other TV stations quickly launched their similar "Millionaire" programs, their ratings couldn’t compare to Lynch’s.
In fact, there are many reasons.
Hastily launched programs are hard to compete with those that have comprehensive planning, plus Lynch’s side offers real cash, other TV stations may not withstand the reckless spending.
Perhaps there’s also the "first-time" sentiment, the preconceived notion makes many people feel aversion to similar programs released later, in short, no one can surpass "Millionaire" in ratings now.
People of every social class love to watch!
Along with "Vanguard" magazine securing a spot as one of the Federation’s top ten best-selling magazines of the year!
When people discovered that buying "Vanguard" magazine could obtain a resurrection ticket, allowing an eliminated contestant to return to the competition, their consumer consciousness was ignited!
The lower class never lacks empathy, they are always very upset about the departure of some contestants.
This is bad news.
But the good news is, the program isn’t life, once missed, there’s no chance to change.
Now there is a chance to change everything, just buy a copy of "Vanguard," and your favorite contestant could return to the stage, what are you waiting for?
The poor from the lower social class are buying, the girl eliminated in the first round, living by others’ aid on the roadside, received a lot of support.
Even when she received payment from customers each time, she would return the two-dollar change.
Then smiling, with a hint of desire, telling those customers who could be her father, "If you support me, please buy a ’Vanguard’ and vote for me!"
People are going crazy, not just the program is crazy, the audience is crazy too!
Lynch’s marketing strategy is said to be included in the Saint Harmony Academy’s textbook, it’s no longer just a textbook business approach, this is practically divine!
Look at those poor people on the streets who can’t bear to spend a dollar on breakfast but are buying a magazine!
Look at those middle-class people in the middle and high-end bookstores, buying ten, a dozen, dozens of copies at a time!
Look at those rich people transporting large quantities of magazines by truck, hiring people to tear tickets!
People from every social class are crazy about the magazine!
Momo actually asked Lynch the question, why are people so crazy, it has exceeded the expectations of everyone on the TV station.
They can’t figure out why it’s like this?
Why do people lose their minds over this matter?
Is it just to participate?
Lynch’s answer gave everyone an insight.
"No, it’s not a sense of participation, but control!"
"When they hold a resurrection ticket in their hand, it gives people a sense of power to control everything."
"They can decide which contestants can return to the stage that they left."
"At this moment, these people are gods to those contestants who have already failed!"
He also asked a question then, "What’s the name of our program?"
Momo instinctively answered "Wealth Maker," "Millionaire" is the market’s name for the program, but its official name is "Wealth Maker."
When Momo answered that question, everyone in the TV station conference room had some new insights about the name, a feeling... like entering into a new realm!
Yes, "Wealth Maker," it’s not actually the TV station making it, but the whole society together striving to make this millionaire!
Perhaps people cannot perceive this quickly, but they have already started enjoying the supreme happiness that this process brings them!
Everyone can participate, this joy of crafting a millionaire by hand is not something an ordinary program can compare with.
There’s no reason for it not to be a hit!
And today is the day the second monthly champion is born.
Every monthly champion has accumulated tens of thousands of prizes, plus last month’s, and the upcoming third month, the first millionaire is about to be born.
Today, Momo wanted to talk to Lynch about whether to give the million or not.
As soon as she sat down, she glanced unexpectedly at Austin not far away.
She had seen this female bodyguard many times, but today she seemed somewhat different from before. However, she couldn’t pinpoint exactly what had changed.
It’s a magical feeling when you know something has changed, but you just can’t articulate what it is.
Quickly, she withdrew her gaze and looked at Lynch, "The competition next month is about to start, and everyone is signing up enthusiastically."
While enjoying his breakfast, Lynch nodded, "That’s good news. You’re here to tell me we’ve succeeded?"
"Of course not..." Momo hesitated for a moment, "What I mean is if we want our people to win the million, before the third round starts is the last moment."
Once the competition officially begins, intervening in the outcome becomes very difficult.
A million!
When it was just a gimmick, no one thought it was inappropriate!
It shook the entire Federation society. For many people, gathering ten thousand dollars all at once is a challenge, yet a show tells everyone that as long as you win all the competitions and defeat all opponents, you become a millionaire!
Its impact is unfolding, but the closer it gets to the award ceremony, the more unwilling Momo feels... After all... it’s a million!
Even she doesn’t have a million!
Yet, a very lucky person can get it.
Suddenly, this made Momo and some others feel unfair. Something they’ve worked so hard for, desperately climbing up, might not even attain, just falls into the hands of someone at the very bottom.
They don’t work hard, don’t contribute, don’t attempt to change their lives, why... do they become the biggest winners?
So, Momo found Lynch. She felt this matter isn’t unmanageable, methods could be devised to keep the million.
Lynch shook his head, "Actually, what we’ve earned is already much more than a million. The changes in the show’s format haven’t been announced, have they?"
"Not yet..."
Lynch put down his breakfast, "You can announce it, and also, to ensure the fairness of our competition, add a ten-minute program."
"This time we won’t interview the contestants, but their neighbors on the street, to give everyone a more direct insight into these contestants!"
"Remember, the only things that can move people are either lies or fairy tales!"
The format changed from semi-annual to quarterly, which was the conclusion reached after discussions with Severa.
And in the next round, they’ll use a qualifying method and recruit more contestants, making the competition even fiercer!
The total prize money of two million a year was changed to three million, with more prize money and more opportunities, people will go crazier!
Recently, a strange phenomenon has appeared in Federation society. With the clouds of war looming, with heavy societal problems emerging, and with tax rates rising...
Under the relentless grind of reality, people start to seek more entertainment, attempting to numb themselves and escape!
Whenever significant societal changes occur, especially negative ones, the entertainment industry always experiences a peak.
For most people in the Federation, war is not a good thing, rising taxes are not a good thing.
They can’t fight back, besides numbing themselves, what else can they do?
Actually speaking... even if the contestants win, a million, if they can get two to three hundred thousand, they should thank the Federation Government for not being ruthless.
Maybe they can only get ten thousand or so in the end...
In the morning, Little Fox contacted Lynch, hoping to meet with him.
Later, in Lynch’s office, he met up with Little Fox.
Now, Little Fox is no longer the gang assistant acting as a financial and legal advisor in the moldy basement.
He has become the chairman and major shareholder of a listed company.
If Lynch is a miracle, then Little Fox represents the most orthodox Federation dream and its achiever.
From the bottom to the top, it didn’t take him much time.
"I went to... the state some time ago and brought some local specialties, hope you’ll like them."
As he entered, Little Fox handed the gift to Lynch, a high-purity piece of gold ore, about the size of a baby’s head, on a base, looking quite pretty.
This item would look out of place anywhere, even in a restroom.
After a few pleasantries, Little Fox got to the point.
"I’ve been in touch with Old Fox recently, he’s not been in good health and hopes to transfer to another prison..."
For the elderly, a year’s change is significant. A couple of years back, Old Fox was in good health, but these past two years, he’s looking worse each year.
In his youth, for survival and livelihood, he suffered many injuries. Some things, in the end, you must pay for.
He wants to switch prisons, but hasn’t succeeded.
For the Fox father and son, encountering unsolvable troubles, finding Lynch is the right move.
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