Chapter 1306: Chapter 1305: Want to Answer Questions?
"No one can refuse money, just like no one can refuse me!"
Initially, when Lynch wanted to move the acquired TV station to Bupen from its original location, the local city government had some objections.
A TV station might seem like just a TV station, kind of... just like that.
In fact, a TV station can provide at least hundreds of job opportunities for a region, even for those not very large in scale.
Stations like the ones here in Bupen and some of the ranked stations in the Federation, each has a potential team of thousands or even tens of thousands of people working behind them!
The employment positions brought by the TV station alone are enough to attract significant attention from the local government, not to mention the promotional role.
After some exchange of interests, the TV station was relocated to Bupen—Lynch built a factory locally to provide parts not involving high-tech content for his Darkstone Airlines.
Along with relatively cheap labor in the area, in fact, no one loses out.
After the TV station was relocated, it updated some photographic information and then began to form its setup.
The project discussed today is about how the TV station can quickly establish its brand and status.
Momo has relatively more authority in this area, after all, she was a well-known host at a TV station before, and she knows more about the industry’s secrets than others.
In her view, to quickly establish a TV station’s brand, there must be a clear goal.
"We first need to determine at what time slot we compete with other TV stations. My personal suggestion is to place the competition during the daytime..."
"During the day, our competitiveness isn’t strong; most stations are airing rebroadcasts. If we can stand firm during the daytime slot, proving our appeal, then switching to nighttime programming would be supported."
The meeting room gathered quite a few people, dug up by Momo through her connections recently.
Initially, these people might not have been too interested in changing jobs, but with stock incentives, higher salaries, better positions, and a brighter future, they were convinced to try jumping over.
After all, this isn’t some insignificant TV station; it’s Darkstone Media’s TV station backed by Lynch and his already burgeoning consortium. It’s a growing big tree.
Here are some producers of former hit programs, and some seasoned industry practitioners. Once Momo put forward her views, she immediately received support from everyone.
After all, TV programs are different from making products. Products are often a one-time transaction; apart from the few that might be repurchased, most products have a low repurchase rate, and the time span is long.
TV programs are different; the production cost isn’t small. If it loses the ratings initially, a series of subsequent problems will arise.
So a hit program must be successful, and to ensure the success of the hit program, the time slot is deliberately placed in the less competitive daytime.
Busy Federation people almost spend their daytime working, maybe some housewives watch TV for long hours during the day, so this time slot has always been abandoned.
Lynch didn’t express his opinion but instead asked Momo to talk about their hit program.
"Drama series and various current affairs programs are densely packed during evening hours, and we choose not to compete with them, also pulling away in terms of type."
"Audiences have viewing habits; when they are passionate about a particular program, they will subconsciously resist similar programs."
"We recently conducted market research, with more than forty percent of people willing to actively watch travel-related programs and more than thirty percent hoping to see some fresh high-tech things."
Travel and popular science have always had a strong market demand. Exploration and curiosity are genes in humans that cannot be eradicated.
People can’t travel by themselves, maybe due to poverty, maybe due to lack of time, maybe...
No matter the reason, they all hope to see some sights they don’t usually see.
The curiosity about high-tech products is the same; they also want to know to what extent technology has developed, then say a few words like "These people are really freaking crazy," and next day brag to others about the bizarre research they know.
These demands are in the market, and currently lacking in TV programming.
Actually, before Momo left her previous TV station, she wanted to do a program related to travel, inviting some celebrities with time, allowing viewers to follow them to appreciate the beautiful scenery of the Federation.
Others began discussing the two types she proposed, mostly positively.
For one, she is now the assistant station manager, and may become the deputy station manager anytime; no one knows when she might officially turn.
Secondly, Lynch supports her from behind, everyone knows clearly, frankly speaking, in this industry, as long as there is money, it doesn’t matter what to do.
After all, they can afford to lose!
As long as they aren’t afraid of losing, producing a hundred types of programs can always stumble upon one or two successful ones, right?
Listening to everyone’s communication, it seemed the program was indeed good, and they even identified the time slot, which is after two o’clock in the afternoon.
This time slot belongs to those housewives at home alone. These women yearn for unfamiliar worlds more than others, and also crave a period of passionate encounters.
With a clear customer group targeting, paired with more precise commercial promotions, Momo has already listed some advertisers suitable for cooperation. It can be said that as long as the program has no major issues, not to say what kind of success it would achieve, it would at least not fail!
It is a very comprehensive plan, almost complete from project inception concept, market research, target audience, profit groups, and methods.
Even an idiot could take such a plan and make the program very successful.
As for other times, they could purchase some drama series copyrights. Anyway, not fighting for the evening primetime ratings, not blindly airing original dramas, those cheap drama series become a good choice instead.
Especially some classic drama series, maybe they’ve aired one or two rounds already, but some people always want to watch them again.
These drama series have fairly good ratings, and they carry little broadcasting risks, with great returns.
"As for news programs, they are actually the simplest thing to do, we can develop our own news channels on one hand and pay for news on the other, which is almost what every TV station does."
News has timeliness, and many news happening in a region are not fit for broadcasting, so purchasing becomes the main way to obtain it.
There are quite a few institutions in the Federation dedicated to selling all kinds of news materials, pricing by the news, so even if they don’t have their own reporter team, there’s no need to worry about news issues.
The meeting room gradually quieted down, leaving only the sound of Lynch flipping through the materials.
After about ten minutes, he put the plan down and lit a cigarette.
Everyone’s gaze focused on him, and his words would decide how the TV station’s next steps would unfold.
"These things are all very good and quite executable...", Momo showed some smile, but soon, she could no longer smile.
Because Lynch wasn’t impressed by these, or rather not impressed by their plans!
"Daytime programs can indeed be done according to these, but we will not give up on competing for nighttime ratings."
"Not only are we going to compete, but we’re going to win!"
A commotion arose in the conference room, some people raised questions, "Mr. Lynch, if we are to compete for evening TV ratings, we must have a strong program ready to go."
"Every program has continuity, we cannot change a program every episode to test the audience’s preferences, which would not help our brand image at all."
Any program can cater to some viewers’ preferences, even if just a very small part.
But if programs are frequently changed, it will continuously generate disgust among some viewers; therefore, even if some programs have poor ratings, they are broadcast cyclically.
First season, first series, so on.
If they cannot come up with a good program, it will not only waste money but harm reputation.
Lynch watched him finish speaking and then asked, "Do you like money?"
That staff member proposing different opinions paused momentarily, then blushed and nodded, "Yes, Mr. Lynch, I like money."
Lynch did not exclude him for his different opinion but instead gave him a chance to express, "There’s nothing wrong with liking money, I like money too. If I give you an opportunity now to earn a million in an hour and a half, would you spare ninety minutes for it?"
That gentleman nodded, "Yes, if I really had such an opportunity, I would definitely spare enough time for it, everything else would be placed behind it."
Lynch then looked at others, "What about you all?"
Everyone nodded, indicating if it were true, why refuse?
A million, for people in this era, is like an unbelievable number!
At least for most people, it’s like this, many family’s lifetime savings is only ten thousand dollars, and this is due to very planned life savings.
Many families without plans and purposes can’t even save a few thousand over a lifetime.
Talk less about a million, even ten thousand would be astronomical wealth for them!
If really something could let them earn a million in ninety minutes, then they would surely go crazy for it.
After a brief uproar, everyone realized something, their breathing began to speed up!
"This is a comprehensive Q&A program, each episode will select some lucky ones from the registered participants to join."
"It does not have any overly special content, as long as you answer all questions correctly, you can take a million home."
"And its name is ’Wealth Maker’!"
