Is the most profitable part of a filming base renting it out to film crews and charging them location fees?
No, it's tourism revenue!
It's the tourism industry that stems from the film and television industry!
According to the revenue report of the most famous film and television city, tourism accounts for about 70% of its annual revenue, while film and television integrated services only account for 30%.
The most attractive and profitable aspects of film and television bases are their ticket sales, IP experience projects, catering and accommodation, cultural and creative products, and even the long-tail effect after a show airs.
The film and television base they are currently in does not yet have these popular elements, making it unable to attract tourists.
Moreover, as a modern film and television base, this place lacks the sense of history and novelty of an ancient-style town. Most of the buildings and decorations are already seen in the city center, and there are no popular films and television series to support the promotion. Therefore, apart from some new film crews, almost no one else comes here, and the overall industry is relatively depressed.
Xiao He felt that since there were no conditions available at the moment, it would be a good option for them to help create those conditions.
Anyway, the base certainly won't refuse them placing these huge mecha models at the entrance. Isn't this a win-win situation for publicity?
This not only helped them maintain the buzz surrounding "Time and Space Standoff" but also attracted more visitors to the base. If the movie becomes a box office hit after its release, then the base will be begging Boss Huang to place the mechs in front of their door.
—These mecha designs were protected by copyright by Mr. Huang long ago, so others cannot use them commercially, and they don't have to worry about others imitating or plagiarizing them.
From a long-term perspective, this is simply a good deal.
After listening to Xiao He's analysis, Xiao Huang's eyes lit up immediately: "That's a great idea!"
"Xiao He, do you have the contact information for the person in charge here? I'd like to talk to them."
"Okay, I'll find that guy—the stagehand who brought us here earlier. I'll have him take you directly to the person in charge."
"Time and Space Standoff" is considered a large production crew at this base, and the person in charge of the start of filming today will be on site to offer their congratulations. Therefore, Xiao He can simply ask Xiao Huang to find someone for a face-to-face meeting.
Xiao He glanced at the time and continued, "Perfect timing, there's still enough time. You can go find someone to talk to, and then these trucks can drive directly to the entrance to wait, or unload and prepare for setup. Based on the current opening time, by the time we finish here and the media leave, they will be able to see the model at the entrance of the base."
This will actually give media personnel more time to shoot.
"Okay, okay."
Mr. Huang didn't dare to delay and immediately left with the stage manager.
Xiao He continued walking inside and then encountered He Wenming.
He Wenming was talking to another woman of ordinary appearance when he saw Xiao He coming over. He greeted her casually, "Teacher Xiao, you're here?"
"Yes, thank you for your hard work lately."
Xiao He nodded.
He Wenming has been staying at the base recently to help the film crew, and he's been having a very tough time.
Xiao He's gaze fell on the woman next to He Wenming, scrutinizing her carefully for a moment before realizing, "You... you must be Pan Yuerou's manager, right?"
Pan Yuerou's agent had mostly stayed in Beijing with her before. Xiao He hadn't encountered her much at Linghui Entertainment, but he had seen the agent's resume before. Although her fame and ability were far inferior to the two top agents, He and Liu, she was still a good agent and more than capable of managing Pan Yuerou.
"Hello, Mr. Xiao."
Ruan Ying bowed slightly to Xiao He and greeted him politely.
"It's alright, no need to call me President Xiao. On set, I'm just an artist."
Xiao He was really afraid of being called "General Manager X," as it inexplicably made him feel older.
Ruan Yingru readily complied: "Okay, Teacher Xiao."
"Has everyone else arrived yet?"
Xiao He inquired.
"Yes, the main creative team is all here, so Ms. Xiao can go get her makeup done now."
He Wenming said with a smile, "Manager Liu has been in Beijing recently, so I will take over some of Teacher Xiao's recent schedules."
Previously, when He Wenming was on set, Liu Rulan helped take care of Shu Han's work. Now that Liu Rulan is in Beijing, He Wenming, who is also on set, is helping to take care of Xiao He.
And you know what? It was a two-way street.
Xiao He: "Okay, I'll have to trouble Manager He in the near future."
After exchanging pleasantries, Xiao He immediately went to the back to get his makeup done.
-
At 10:00 a.m., the opening ceremony of "Time-Traveling Confrontation" officially began, and many media people were present.
As a relatively large sci-fi film crew, they still couldn't escape the ancient feng shui doctrine. A large group of people held incense and honestly prayed to the gods for blessings, hoping that the filming would go smoothly and have a good start.
In the middle of the event, Xiao He, as an investor, went on stage and chatted awkwardly for a few minutes, followed by a speech from director He Jinnian.
He Jinnian, as expected of a seasoned veteran in the industry, speaks with great artistry and answers media questions with ease. Even when asked about his career change to directing, he did not show any extra emotion, his expression control was excellent, and he simply quoted a famous saying to lightly gloss over the topic.
However, many media outlets still took photos of Ho Kam-nin.
The fact that a renowned actor in the industry has switched to making science fiction films is inherently controversial and topical. It is unknown how many people in the audience came to see him make a fool of himself. However, He Jinnian underwent a thorough makeover from head to toe today, regaining his former spiritedness. Apart from being a little thinner, he still looks handsome and impeccable.
Previously, there were rumors circulating about He Jinnian's recent situation. In the photos, He Jinnian had white hair, looked old and haggard, and seemed to be living a very difficult life. This led to a lot of rumors and negative public opinion. However, now that we have seen the real person, those rumors have been dispelled.
As for how these media outlets will write about it when they get back, that depends on the production team's "sincerity".
Towards the end of the opening ceremony, perhaps the enthusiasm of everyone touched the heavens, for the previously gloomy clouds were blown away by a gust of wind, and blue sky and sunshine emerged from behind the clouds, bringing with them a touch of heat.
This is a good omen for everyone.
Hot topics are great! If they become hot, it's a huge hit, and a huge hit means lots of money!
He Jinnian also showed a genuine smile on the stage.
After the opening ceremony ended, the person in charge of the base took the opportunity, while the audience was still there, to promote the mecha photo spot in front of the base, expressing their eagerness for visitors.
While it's unlikely that tourists will actually travel long distances just to take photos with a few large mecha models, the point of advertising is to create a deceptive effect!
The person in charge even cleverly slipped red envelopes to several major media outlets, implying that they should take more photos at the entrance.
When the camera cuts, you can just apply a filter and you'll have a beautiful photo!
If someone comes, that's a win!
As for the rest? We'll talk about it when they arrive!
Xiao He watched for a while, then shook his head and sighed as he walked away.
"He's truly gone down the path of a shrewd businessman, with no turning back—"
If he weren't afraid of being ridiculed by netizens # Nоvеlight # for opening champagne too early, he would have liked to have Xiao Huang set up a stall at the door and start selling models.
Given his, Shu Han's, and He Jinnian's influence, there will definitely be people willing to buy their models!
Tsk tsk, humans are indeed greedy!
