The Cannes Film Festival is one of the most influential and prestigious international film festivals in the world today, and is considered one of the three major international film festivals in the world, along with the Berlin and Venice Film Festivals.
Its existence and international influence are far superior to those of domestic film awards. Interestingly, despite so many years of cultural export and international influence, China's presence in these awards is still surprisingly weak. Many netizens' first impression of them is the glamorous Cannes red carpet and countless announcements of people outshining each other on the red carpet.
Very few people are truly qualified to enter this place.
Even now, with the rapid development of film and television, it is in a state of transition, and is no longer as good as it used to be.
This time, "No Bait" has made it into the main competition unit even before its official release in China, thanks to its script that was shelved for ten years, a new male lead who has just made his mark in the film industry, and a director who is planning to retire after this big hit. It will face off against other internationally renowned directors, screenwriters, and lead actors from the same period.
Even if it doesn't win an award in the end, it is still a glorious moment worth recording in "No Bait" and following for a lifetime. It also means that even though "No Bait" has not yet been released in China, it has already gained international recognition to a certain extent.
With its impressive track record of being shortlisted for the Cannes Film Festival, the official release of "No Bait" was destined to be extraordinary.
In fact, many people were already excited the moment the shortlist was announced.
It's been so long, so long since we've had such exciting news!
The main competition section is the most important competition section of the Cannes International Film Festival, and the most well-known award is undoubtedly the "Palme d'Or," which is the most prestigious award in Cannes, bar none.
In fact, "No Bait" was a script that had been stuck for ten years. Some of the plot may be outdated, and the plot of "No ✧ NоvеIight ✧ (Original source) Bait" does have some flaws from certain angles, making it unsuitable for award competition. Its commercialized, fast-paced storytelling greatly reduces the judgment and in-depth exploration of certain social phenomena. So, in essence, it is not artistic enough, not profound enough, and not suitable for success in awards.
However, the film was still nominated.
This demonstrates that the director's creativity and Xiao He's performance successfully elevated this "deep" work to another level.
In fact, even Xiao He himself did not expect that his character Shu Yuxiu would be nominated, or even have the opportunity to compete with others for the Best Actor award.
Isn't this a kind of success?
Thinking about it carefully, Shu Yuxiu was indeed at the peak of his acting skills. During that period, I was really tormented by Shu Yuxiu, almost to the point of being obsessed.
When Liu Rulan received the news, she conducted a thorough investigation and confirmed that Xiao He was the youngest among the other male actors nominated this time.
More accurately, Xiao He is the youngest in Chinese film history—regardless of whether Xiao He himself will win an award later, his nomination and that of "No Bait" have already left a mark on Chinese film history.
For a newcomer like Xiao He, such a record is practically an unbeatable start.
Even before this, Xiao He had not won any major film awards in China.
His starring role in "Law of the Jungle" did bring some minor awards and achievements, but none of them were well-known or of high quality. "No Bait," on the other hand, was submitted to the Cannes Film Festival for review before its release and successfully won Cannes' favor.
This move, this achievement, this ability—at this moment, everyone in the industry understood that Xiao He was unstoppable.
His brilliant performance in "The Twelve Mirrors" made people see his acting skills, while his successful nomination for Best Actor in "No Bait" made people see his value.
Almost as soon as Xiao He got off the plane, his phone was bombarded with calls.
Seeing his constantly vibrating phone and the endless stream of new messages, Xiao He greeted Liu Rulan and then began replying to them one by one.
At the same time this news reached China, the film "No Bait," originally scheduled for release during the May Day holiday, began its pre-release promotion ahead of schedule.
At a time when no one expected it, the trailer for "No Bait" was released.
The film "No Bait" was shot on an island, so its scenery is undoubtedly very beautiful.
Amidst the beautiful scenery, there are beaches, beautiful women, handsome men, and sweet, romantic love stories—
The world fell silent the moment the young man in his racing suit stepped off the race car.
As the female lead's heart flutters, all that remains in the scene is the gentle smile of the male lead, Shuyu, as he reaches out to the camera.
"Shall we get married?"
As the sun sets, the male protagonist kneels on one knee and presents a ring to the female protagonist.
The female protagonist lowered her head, bathed in light and shadow, but she did not notice that the sky in her direction was already shrouded in dark clouds on the other side of the coast.
The next moment, the screen went completely black.
"good."
The girl's voice was hoarse, and finally fell into complete silence.
Only the sound of seawater crashing against the shore and the words "No Bait" slowly appearing.
See you on May 1st!
Note: The film has been successfully selected for the main competition at Cannes.
When the trailer was released, along with a small, boastful caption added by the production team, the fan community erupted in excitement.
【Aaaaaah, finally! Is "No Bait" finally coming?! Aaaaah!】
【Handsome guy, I'm licking you! Beautiful lady, I'm licking you! Hurry up and release this movie so I can see it!】
【Sobbing, who understands the true value of Xiao Ge's journey to finally dominating the screen as a leading actor? Congratulations to Xiao Ge on the upcoming release of his first leading role film!】
【Is this a romance drama? The tag includes romance elements! But why are the later scenes a bit depressing? Am I just imagining things? Oh no, this is bad, I smell a scam.】
【Is this another scam movie?】
【Handsome guys and beautiful girls should just have a normal relationship! Not discuss love itself, the complexities of human nature, distorted minds, and decadent states. What I crave is a normal love story!】
【However, you might have forgotten that the male lead is Xiao He, and he was nominated for Cannes, so... this matter is far from simple!】
【Their awards really like to discuss human nature, society, and certain phenomena, but the trailer for "No Bait" doesn't seem to fit that description. Could it be exploring the philosophy of love?】
【Danger, danger! I just hope they don't pull some weird stunts in pursuit of artistic awards! That love triangle that was nominated for Cannes last time didn't get a good reputation in China...】
【Don't panic, don't jump to conclusions. This version isn't the final trailer for "No Bait," didn't you notice? Besides, there's still over a month until the May Day release; they can't possibly unleash a major surprise right away. So don't panic, don't rush, trust Director Ning, trust Brother Xiao, and wait patiently for the final trailer.】
It can only be said that netizens have lost their mystique over the years regarding many so-called award-winning works.
Not all award-winning works can be appreciated by both the refined and the common, and not all artworks can gain widespread recognition.
Although many people have developed a strong curiosity about "No Bait", the trailer for "No Bait" and the process of getting it shortlisted have still caused a lot of concern.
However, this was only a small minority of voices; most people were stunned by the series of surprises.
Fans of the Little Box (a popular online retailer) celebrated as if it were Chinese New Year, taking to various platforms to mark the occasion.
The tycoon waved his hand, and another shower of red envelopes began falling outside.
