However, Xiao He soon stopped craving it, because good things were about to happen to them—
After leaving the ward, Liu Rulan hurriedly took Xiao He away.
Of course, they weren't rushing back to take a nap; instead, they came to the studio.
It was only then that Xiao He realized the studio ◆ Nоvеlіgһt ◆ (Only on Nоvеlіgһt) was already brightly lit, and the people in their publicity department were already at their respective workstations.
Upon seeing Liu Rulan and Xiao He enter, they both looked over, their sleepiness long gone, replaced by excitement at the prospect of receiving their prize money.
"Since the film 'Silent Search' has already been exposed as a scandal, what we need to do now is to seize all their traffic, grab the entire Qingming Festival box office market, and at the same time continue to market their popularity, drag them into the comparison group, and step on them to rise to the top."
Liu Rulan had composed herself and decisively began directing the propaganda team.
Everyone immediately sprang into action.
Then Liu Rulan looked at Xiao He and said, "I have contacted Director Ren. He will take the investors of 'Law of the Jungle' to meet with the heads of various theater chains in a little while."
Xiao He nodded, having roughly guessed Liu Rulan's purpose: "To grab screen time?"
"good."
Liu Rulan nodded, a hint of excitement on her face: "Now that such a big thing has happened to the crew of 'Silent Search,' the movie definitely can't be shown. But the theaters have already cleared their schedules for it. If there's no movie to fill the gap, this will be a huge problem."
And right now, the only ones that can be re-released in the same period are those based on the law of the jungle!
"So now it's no longer us begging them to give us more screenings, but them begging us to release the episodes earlier."
"What if we re-upload the episodes in advance? What about the fans? We don't want to end up like Mo Xun."
The earlier release date of "Silent Search" caused dissatisfaction among fans. If they also move up their release dates, it might trigger similar dissatisfaction among fans...
"It's alright, the blame naturally falls on the 'Silent Search' production team and the theaters. What does it have to do with us?"
Liu Rulan smiled confidently.
"Moreover, the reviews for 'Law of the Jungle' after its preview screenings have been very good, and many fans are already eager to see it. As long as we negotiate with the theaters for compensation for moving the release date forward, and also provide compensation to the fans for changing their tickets, this matter will definitely be resolved smoothly."
They have many advantages over "Silent Search"!
This was a total steal!
So, early in the morning, netizens who had just woken up were dumbfounded by the dramatic changes happening online.
【Huh? What happened? I just took a nap, and the world has changed?】
【MoXun was pulled from its release, and Law of the Jungle is being forced to re-release it? What the heck?】
【The entire crew of "Silent Search" is currently in police custody. Why aren't theaters pulling the film from theaters? Are they waiting for a major scandal to erupt later?】
【No, then why are you bringing up my jungle law? You didn't say this during the battle for screen time. You said Mo Xun had a better fan base and would have higher attendance, so you insisted on giving the lion's share to Mo Xun. Now you've slapped yourselves in the face, haven't you? Tsk tsk.】
【I also want to say that some cinema chains are behaving extremely poorly. Before, they even had the Moxun posters plastered right outside the cinemas. What happened? Now they've quietly moved them away?】
【I think "Law of the Jungle" shouldn't be re-released! They should be taught a lesson. These films that only care about star power and not quality are constantly being shown in theaters—they're just money laundering movies. Sometimes I really want to call the police and accuse them of fraud.】
Not only were netizens confused, but even the celebrities who had previously helped promote "Silent Search" were bewildered.
The initial promotional campaign was extensive; Mo Xun not only hired her own actors but also invited other actors and celebrities in the industry to help with the promotion. Once this incident broke out, these celebrities were naturally implicated and had to quickly delete their previous promotional posts.
Some people took this opportunity to issue an apology statement to distance themselves from the situation, while others simply played dead, waiting for the storm to pass before making any further statements.
Meanwhile, Director Ren finally reached an agreement, managing to secure a significant portion of the screenings from the theaters, achieving an unprecedented 54% of the screen time.
In other words, before "Law of the Jungle" was even officially released, it had already captured a large portion of the entire Qingming Festival film market.
Furthermore, the cinemas promised that this was only a temporary arrangement for the film's release during the earlier period. Once the official Qingming Festival holiday arrives, the cinemas will adjust the release schedule for "Law of the Jungle" based on market feedback.
Given the current momentum of "Law of the Jungle," it might actually create a box office miracle during the Qingming Festival period.
Of course, these are currently just the fantasies of a portion of the fans.
Since the major changes a few years ago, the current economic downturn has caused the once-booming Qingming Festival film season to decline into the worst film season, becoming the domain of imported films. In the past four years, foreign films have won the Qingming Festival box office championship four times in a row.
Several foreign films were also imported this year, taking up the remaining screenings. Whether "Law of the Jungle" can stand out this year remains to be seen in the market's response.
Therefore, "Law of the Jungle" was ultimately released ahead of schedule on April 1st!
Fans who have already purchased pre-sale tickets can change or cancel their tickets in advance. The theater will provide a full refund and compensation unconditionally, and each person will receive a free small box of popcorn.
On the day the release date was moved up, the pre-sale box office for "Law of the Jungle" increased instead of decreasing, officially surpassing 20 million.
With the popularity of "The Silent Search" preceding it, "Law of the Jungle" perfectly absorbed all the traffic that they had worked so hard to market over the past month. Furthermore, based on the popularity of the entire crew of "The Silent Search" being arrested, it aroused the curiosity of casual viewers and made more people start paying attention to the box office trend during the Qingming Festival.
On its opening day, "Law of the Jungle" grossed over 70 million yuan.
The characters Xiao He and Liu Zehang's names became trending topics, and were reported by multiple media outlets.
【This unconventional ending is so satisfying! I came to the theater just to see this!】
【You absolutely must watch the bonus scene; if you don't, it's like you haven't truly experienced "Law of the Jungle"!】
【Who's the kind person who put such a great fight scene in the post-credits scene? Director Ren, you've changed!】
【Hey He, pack your things, you're getting ready to level up.】
【Both male leads were fantastic! They're the actors who deserve to be famous!】
【To be fair, Liu Zehang and Xiao He are indeed two of the better actors among the new generation. I don't know what Director Ren was thinking when he put them together; he's a genius.】
【A little-known fact: This is the second collaboration between Liu Cixin and Xiao He. Their last film together was "Killing," where they played brothers. Now they're the two leads in "Law of the Jungle." It's quite remarkable.】
【Wow, that's such a corny fact that it's giving me the chills.】
【Let me share another little-known fact: it's said that Director Ren picked up Liu Zehang and Xiao He at the audition for "Silent Search." They hadn't been selected for "Silent Search" and were ridiculed online for a long time, but unexpectedly, Director Ren ended up casting them in "Law of the Jungle."】
【What? There's actually such a thing?】
【Holy crap, so Brother Xiao and his crew almost ended up in that movie crew full of villains?】
【Yes, it's still scary to think about it now. Apparently, almost all the actors in the "Silent Search" production crew have been investigated, all their work has been suspended, and no one has been able to leave. Now their management company is keeping a low profile because they were warned by higher-ups and are afraid of being investigated as well.】
【Oh my god, thank you for not being selected for "Silent Search"!】
【Thank you, Director Feng, for not implicating me.】
【Thanks to Director Ren for recognizing my talent!】
