The filming in Beijing went relatively smoothly. When Xiao He returned to Shanghai, Liu Zehang had already gone to do promotional tours.
So Xiao He didn't linger. He packed up and became a frequent flyer, flying to several major cities booked by the production team for promotional tours. He also planned to meet up with Liu Zehang in one of the cities in between and then tour the remaining cities together.
Meanwhile, the preview screening dates for "Law of the Jungle" have also been set.
Due to the aggressive promotion from the neighboring company, "Law of the Jungle" ultimately decided to schedule its preview screenings for March 30th.
The period before the official release is the most important for promotion, because at that time the feedback from the preview screenings is available, the film as a whole can get a certain evaluation, most casual viewers will also notice the film at this time, and can get their fair comments from the audience at the preview screenings.
At this point, combining the film's content with vigorous promotion will yield twice the results with half the effort.
This is also why many film crews hold advance screenings. By letting the audience see the film in advance, word-of-mouth spreads, and the film gains popularity by planting the "watchable" label in the minds of more casual viewers. This makes them more inclined to choose which film to watch, and may even attract them to go to the cinema specifically for this film.
While doing so may result in some spoilers and isn't particularly friendly to suspense and drama films, it is precisely this kind of partial spoiler that attracts the audience's curiosity even more.
Therefore, this can be considered one of the important opportunities for the film crew to strive for box office success.
However, looking at "The Silent Search," there has been no announcement or schedule for the preview screenings. Although the lead actors are also on promotional tours, Tong Junhui, the lead actor, is ill and rarely appears in public. On the other hand, Chen Yulin is very active, constantly traveling to promote the film and boost pre-sale ticket sales.
This puzzled the fans who were waiting to see what would happen.
Why is there been no news about "Silent Search"? Are they not planning any preview screenings?
【I don't think so. I feel they're quite confident in their work.】
【Let's wait for news first; I'm so looking forward to Teacher Tong's comeback work.】
【Chen Yulin is so enthusiastic. I've barely even seen Tong Junhui's face a few times, but he's always jumping around like this.】
【So, even the "Law of the Jungle" shows have started scrambling for tickets, what about "Mo Xun"? They can't just back down now, can they?】
【Why are you asking here? Just tag @MoXunOfficial and hurry up and release the preview tickets! I want to see my idol as soon as possible!】
...
Looking at the information online, Dong Zeng's expression was not good.
"Shall we have a preview screening too?" He looked at Feng Zhengyang sitting on the sofa.
“No way.” Feng Zhengyang refused outright. “We only have this much left. We should sell it off as soon as ⊛ Nоvеlιght ⊛ (Read the full story) possible and not worry about anything else. We’re not really competing with them for box office revenue.”
Dong Zeng frowned: "But this matter is already a case of the East Wind prevailing over the West Wind. If we don't hold a preview screening, what if word-of-mouth spreads over the later stages? Wouldn't that make the investors panic?"
"Don't you have some dirt on me?"
Feng Zhengyang chuckled, "Perfect, it's time to give them some trouble."
Dong Zeng pondered for a moment, then stood up: "Okay, I'll have them prepare. We'll make sure it explodes during the preview screening."
The fact that it didn't explode for a while means we're waiting for a better moment.
The preview screening will coincide with the two lead actors being embroiled in scandals, and the meet-and-greet will be filled with questions from fans and marketing bloggers. No one will care about the quality of the film itself... Just thinking about it makes me happy.
Dong Zeng has been suppressing his anger for so long, having been exploited for his popularity by those who promote "Law of the Jungle".
"That's for the best."
Feng Zhengyang pointed to the room next door: "We should also pack our things and leave. Remember to clean up after the troublesome people too."
Dong Zeng narrowed his eyes, a chilling malice flashing in them: "Don't worry, I've tolerated her for a long time, I won't let her get away with this..."
-
A few days later, the event site in a shopping mall in Wuhan was packed with people.
"Let's welcome the stars of 'Law of the Jungle,' Liu Zehang and Xiao He!"
Amidst the enthusiastic cheers of the fans in the audience, Liu Zehang and Xiao He walked onto the stage together.
"Good afternoon, everyone. Welcome to our roadshow and meet-and-greet for 'Law of the Jungle' here. Thank you!"
Liu Zehang held up the microphone and greeted the people below. Even though he had been flying to several cities non-stop, there was no sign of fatigue on his face. He still spoke to everyone with great energy.
Xiao He did the same, listening to Liu Zehang and the host's conversation while raising his hand to wave to the crowd below, which earned him cheers from the fans.
This was the last city they ran together in.
Once the roadshow here is over, Xiao He and Liu Zehang can return to Shanghai to prepare for their first preview screening and meet-and-greet.
Because this was the last show, there were an exceptionally large number of fans at the event, and everyone was very enthusiastic. The venue was packed with people, and Xiao He could even see that the railings on the upper floors of the mall were surrounded by fans when he looked up casually.
Surprisingly, judging from the fans at the scene, Xiao He's fan base had almost reached the same level as Liu Zehang's.
Do you remember when Xiao He first entered the industry, he played a supporting role in "Killing Life" alongside Liu Zehang? His popularity and online presence were far inferior to Liu Zehang's. Now, Xiao He has multiple hit roles, and his popularity is incomparable.
When "Law of the Jungle" first came out, some people questioned Xiao He's abilities and status. Now, there are very few people who question Xiao He—of course, haters are not included.
After watching the trailer for "Law of the Jungle" together, it was time to draw fans to come on stage and participate in the games. Xiao He drew a female fan, while Liu Zehang surprisingly drew a male fan. The four of them stood together and started playing the jungle game.
This "jungle game" is different from the game rules in "Laws of the Jungle". It is more like a "forest version" of rock-paper-scissors. The cards that everyone draws are mutually restraining, and then teammates discuss the order of playing cards and try to "eat" all the cards of the opposing team.
The game wasn't too difficult; it was easy to learn. Xiao He had a good memory and a clear understanding of the card-playing logic. So, after carefully discussing the order of play with his female fan, he successfully devoured all of Liu Zehang's cards and won the game.
However, Xiao He did not forget his and Liu Zehang's respective roles in "Law of the Jungle," so after playing a few rounds, the outcome of the game was maintained in a delicate balance, and Liu Zehang's side was not crushed.
Because the game was relatively simple and had no penalty mechanism, everyone had a lot of fun and did not notice Xiao He's "manipulation" behavior. After the game ended, Xiao He even took a photo with the female fans next to him and gave them a signed poster.
The event lasted for more than an hour and finally came to a successful conclusion.
After finishing all their roadshows, Xiao He and Liu Zehang successfully boarded a plane from Wuhan and returned to Shanghai.
