“The competition for the May Day holiday this year is particularly fierce, and the cinemas can’t get good screenings,” Liu Rulan said. “We can’t catch up with the Spring Festival, and the May Day holiday is very competitive, so being in the middle is not a bad choice. If the quality is good, we can even get the key extension and get a taste of the May Day holiday. Wouldn’t that be wonderful?”
Director Ren's films are ultimately geared towards a niche market. Even if theaters know that Director Ren's films are of good quality, when faced with a large market like the May Day holiday, they will still conservatively choose a few more marketable film genres rather than content and themes that are rare in China.
Therefore, "Law of the Jungle" definitely can't compete with the May Day holiday screening schedule.
The Qingming Festival slots are also very good.
"Moreover, the political climate changed recently, so Director Ren chose a different ending. This way, it will be released during the Qingming Festival, with less pressure and fewer controversial topics."
"Actually, it makes a lot of sense. The content of 'Law of the Jungle' is, to some extent, quite fitting for the Qingming Festival," Xiao He remarked.
Discussing things like life and death, and even people more terrifying than ghosts, fits the festive atmosphere quite well.
Liu Rulan was speechless after hearing Xiao He's words.
"So the preview screenings and promotions will start next month?"
This year's Spring Festival falls in mid-February, and by the time they return from their holiday it will be the end of February. Qingming Festival is on April 4th this year, so if "Law of the Jungle" is going to have a preview screening, it will probably be in March.
The time is approaching, and he will first need to join the film crew of "No Bait," which will make the time fly even faster.
"Yes."
Liu Rulan nodded, "However, it's only scheduled for the Qingming Festival period so far. As for the detailed screening time and location, Director Ren and the others are still coordinating and discussing it. We need to wait for notification, but we'll start promoting and hyping it up online around next week."
Xiao He counted on his fingers carefully: "Okay, we'll join the crew of 'No Bait' on March 4th. We'll probably film the scenes in Beijing first. After we finish filming here, we'll most likely be able to come back to attend the preview screening here."
"That's good. I'll discuss the timing with both Director Ren and Director Ning."
So Xiao He and Liu Rulan took the opportunity to discuss their travel plans for March.
However, no one expected that "Law of the Jungle," which originally intended to develop quietly, would find itself targeted by competitors eager to seize the entire Qingming Festival film season.
A silent, bloody storm is about to unfold online...
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Just one day before the promotional campaign for "Law of the Jungle" was scheduled, Feng Zhengyang's "Silent Search" officially announced its release date ahead of schedule.
【Official announcement from the official account of "Silent Search": We've kept you waiting! On April 4th, the movie "Silent Search" will be released, where you brave despair to seek a glimmer of hope!】
Director: @Feng Zhengyang
Producer: Dong Zeng
Screenwriter: @陆逑
Leading actors: @Tong Junhui, ..., @Chen Yulin
Special appearance: ...
Guest appearance: ...
On the day the release date was announced, "Silent Search" immediately became a trending topic.
The trailer is full of grand scenes and exciting clips, and the powerful cast is simply amazing. It includes many veteran actors from mainland China and Hong Kong, making it a gathering of talents. As the first zombie film in theaters in China directed by a major director, it has generated a lot of anticipation and discussion, with people discussing and promoting it in the comments section.
【Wow, if you live long enough, you'll be able to see our own zombie movies in theaters. That's great!】
【I'm so excited! The last time I watched a zombie movie was five or six years ago. Now that it's the first zombie movie made in China, I'm definitely going to give it my full support.】
【I'm a bit of a scaredy-cat, is this going to be terrifying?】
【A zombie movie, huh? It'll definitely have some horror elements, and all you'll want to see is gore and violence.】
【Director Feng also directed some R-rated violent films in Hong Kong in his early years, to the point that even legitimate platforms can't find the full versions now, so his zombie films are still very reliable.】
【And it's a big investment, a big production team, even the minor supporting roles are played by actors with some fame. Even if it's shit, I'd still have to taste it.】
【Well, but hasn't it now become a star-studded cast, resulting in a huge, disjointed movie?】
【But after all, it's the first zombie film to be released in Chinese theaters, and given the rampant piracy of Hong Kong films in the past, I owe Director Feng a movie ticket. As long as the controversy isn't too great, I'm willing to support it.】
【I won't make any biased comments; I'll wait and see how public opinion develops before making any statements.】
【Let's wait together for the reviews after the film's release.】
Just as "Silent Search" was being promoted online, Xiao He received the news immediately.
Upon hearing this news, Xiao He was startled, somewhat worried that the appearance of "Silent Search" would disrupt their film promotion schedule and affect the marketing of "Law of the Jungle".
But when Xiao He opened the list of actors promoted on Weibo, he really wanted to exclaim, "Wow!"
For a moment, he thought it was a police arrest list! In a film crew with so many people, it's impossible for everyone to have problems or do bad things, but being able to accurately pick out the "essentials" and tag them is surely a special ability, isn't it?
Xiao He wanted to ask the editor in charge whether it was intentional or unintentional.
Oh right, I almost wronged Chen Yulin. Apart from being a bit foul-mouthed, a bit low-class, a bit tacky, a bit bad at acting, a bit effeminate, a bit morally deficient, and a bit lacking in ethics, he's actually perfect.
But what does this have to do with Xiao He? He's happy to watch the show.
After the # Nоvеlight # Comington substandard drug incident caused a stir online for a while, it gradually subsided and no new developments were reported, as if it had been deliberately forgotten. However, this does not mean that the matter has come to a perfect end.
In fact, unbeknownst to many, Xu Youyou had already paid an exorbitant fine and was successfully "released." On the contrary, Chen Cong, due to his close relationship with Ke Ming'en, was unable to escape punishment and had been detained by the police.
What the public didn't notice was that one day later, the official website of the central government suddenly released a message about cross-border efforts to combat the proliferation of drugs from China. The message stated that the Ministry of Public Security had joined forces with relevant local law enforcement agencies to launch a series of cross-border deployment activities.
Meanwhile, Xu Youyou, who had just come out, also managed to meet with Dong Zeng, the producer of the "Silent Search" production team.
Dong Zeng was acquainted with Chen Cong's father and had close business ties with Chen Cong. Xu Youyou sought protection from Dong Zeng, so she naturally had her own support.
This is also why Xu Youyou was able to be protected by these people—
