That day, in a corner unnoticed by anyone, a topic quietly rose to the top of the trending searches—
【Xiao He's fans' potential purchasing power】
Many people thought they were seeing things when they first saw this topic.
Xiao He's fans? Does Xiao He have many fans?
Purchasing power? Isn't Xiao He an actor? Does he have that kind of popularity to back up his purchasing power?
What's going on?
Thankfully, Xiao He now has several works with names and identities; otherwise, netizens would probably start by asking, "Who are you?"
However, because Xiao He is quite well-known now, netizens have been clicking on the link out of curiosity.
It started with a piece of good news posted on the official account of CKOOL magazine—
【CKOOL Magazine - Official: Thank you for your love and support! The latest issue of CKOOL magazine has achieved outstanding results! Sales exceeded five million, and related topics garnered over 130 million views... Special thanks to our interview guest @Actor-Xiao He, whose in-depth interview and photos generated a tremendous response and were deeply loved by fans and readers. We will continue to repay your expectations with high-quality content. Please stay tuned for more possibilities from CKOOL in the future!】
Actually, this post didn't attract much attention at first. Only Xiao He posted a heartfelt thank you on his Weibo post and held a giveaway for his fans, giving away autographed copies of "CKOOL" magazine and other valuable items.
Those participating in these dynamic comments were mostly Xiao He's own fans. Xiao He also interacted with his fans in the comments section for several hours, and even generously shared photos from his archives in the comments when fans asked for recent updates and selfies.
On the surface, it's just a friendly interaction between actors and fans. Many celebrities in the industry do this, so there's nothing special about it.
Only one fashion blogger passing by glanced at the data and was subsequently shocked.
This data might seem insignificant to many at first glance. If a single issue of "CKOOL" costs around 40 yuan, then the sales volume of this magazine should be around 120,000 copies, while the normal sales volume of previous issues is 20,000 to 30,000 copies. This means that 90,000 or even 100,000 copies of the sales volume are extra sales. And the reason for the increase, based on the official acknowledgment, is not hard to guess, is that Xiao He's fans are the main force.
—Looking at it this way, it seems pretty average? After all, these days, no one has more than 100,000 followers. Many people already have nine figures just from Weibo followers. A mere 100,000 followers is like a drop in the ocean, not enough to go around.
However, these kinds of magazines are actually non-mandatory and non-essential products. They are mainly aimed at harvesting core fans. They don't look at the number of fans, [N O V E L I G H T] but rather the purchasing power of core fans. And generally, their growth rate is not as high as that of other fast-moving consumer goods.
However, if you look at the data of the real top fashion stars in the Chinese entertainment industry, it's not hard to find that Xiao He's fan base this time is actually less than half of those real top stars.
But they are top-tier celebrities, with a large, organized, and planned fan base!
For normal actors, the sales figures are basically the same as before in CKOOL, and there won't be much change. Even actors who are familiar to everyone and have a bit of popularity won't have such a high number of sales. Around 60,000 to 70,000 is already the historical record of some magazines.
Moreover, Xiao He wasn't even on the cover this time; he was merely an interview guest, probably accounting for less than 10% of the entire magazine. Yet, Xiao He's core fans, commonly known as "paying fans," contributed 100,000 copies, or about four million yuan, just from that 10%—a truly staggering figure.
The blogger also checked Xiao He's official account and studio and found that Xiao He's side did not regard this magazine promotion as an important marketing point - that is to say, Xiao He's side did not carry out any official organization or pre-promotion, but simply forwarded and promoted it like other actors who participated.
This data was generated entirely by the fans themselves.
This was completely unexpected.
Driven by curiosity, the blogger delved into the current situation of Xiao He's fans and was quite surprised.
Xiao He has an exceptionally large number of casual fans, including not only female fans who frequently dabble in fandoms but also male fans who don't usually follow celebrities. As for the core fanbase, the big spenders led by "Qingtian Yunhe" clearly possess strong purchasing power and are adept at fan management. They not only spend money but also effectively manage and control their followers. They are low-key and don't engage in online battles. While their overall fame within the fandom isn't particularly high, their true fighting power is formidable, with many being seasoned veterans who migrated from top-tier fan groups.
The blogger then investigated Xiao He's recent business activities and found that Xiao He himself hadn't actually taken on many commercial endorsements. It's clear that Xiao He's team is quite ambitious, not rushing into various endorsements just because of temporary popularity, but rather focusing on a high-quality approach. Furthermore, even without massive traffic and aggressive marketing, the brands Xiao He has worked with have all seen a certain degree of sales growth.
Although there wasn't much data to compare and observe, this blogger, a veteran in the industry for many years, had a keen eye. He simply compiled the data into a table and posted it on his relevant accounts, which naturally attracted more knowledgeable people to come and observe the situation.
As a result, the topic of "Xiao He's fans' purchasing power" quietly climbed to the tail end of the trending searches that day.
Those who understood the data quietly left a like, then went to Xiao He's account to follow him, preparing to make him a long-term observation target for research.
Those who don't understand these data may find them impressive, or they may dismiss them with disdain.
【Uh, this trending topic was bought for no reason. Xiao He's team might as well stick to their old tricks and continue marketing their good deeds.】
【Is the person upstairs an idiot? Maybe they should go take some medicine?】
【So it's that impressive? Can someone in the industry explain?】
【Simply put, other people's commercial value is four stars because there are only five stars in total, and they're almost at their limit. Xiao He's commercial value is four stars because there are ten stars in total; he has great potential, OK?】
【Actually, I think Xiao He's current value has been underestimated. Although he hasn't played a leading role yet, his several representative roles are enough for him to live off for a long time. And this is just his performance this year. Let's see if he can win a newcomer award next year with his role in "Shining Star". The only pity is that this guy seems to really like playing villains.】
Is it a painful thing to enjoy playing villains?
【I can only say that the path to becoming a villainous actor is difficult; it's like putting a shackle on yourself, as scripts aren't always available. Generally speaking, Xiao He's agent, Liu Rulan, is already a well-known top agent, so she couldn't possibly be unaware of this. With her abilities, finding Xiao He a script worthy of an award-winning actor wouldn't be difficult, especially since Xiao He's acting skills are indeed quite good; he's not a hopeless case. But judging from the current situation, I feel that their team is working on something very new. Is Liu Rulan perhaps undertaking some kind of high-difficulty challenge?】
【Haha, just between you and me, we people in the industry are also speculating that Liu Rulan is trying to get a villainous actor award.】
【It's actually a very simple logic. Could it be that Xiao He can only play villains? I've seen some behind-the-scenes photos of Xiao He before; he's the brooding type, with a strong presence and a very distinctive personality. He doesn't seem like a good guy at all. If you force him to play a good guy, I'm afraid the audience won't accept it.】
【I think the answer above is the most likely. Xiao He's acting range is probably too narrow, and Liu Rulan was aware of this, which is why she tacitly allowed Xiao He to pursue villainous roles.】
【So, in this light, is Xiao He's acting good or bad?】
【Actually, the fact that you asked this question already acknowledges Xiao He's acting skills, considering he didn't have formal training.】
【Wow, I almost forgot about this! He's a complete newcomer! What about the other young, formally trained actors in the industry?】
The discussion under the topic gradually went astray. Liu Rulan received the news and rushed to the comments section. Looking at the debates about Xiao He's acting skills, she was both amused and exasperated.
