Meanwhile, in the Yiyang Flash Sale meeting room.
Chen Yiyang and the management team of Yiyang Flash Sale were discussing the new regulations.
Chen Yiyang hadn't expected that after casually mentioning it to Yang Chengru, he would be able to quickly push the General Supervision Administration to issue this regulation.
However, it's highly possible that the General Supervision Administration had already intended to issue similar regulations, but Yang Chengru provided a reasonable plan that prompted them to issue a draft for public opinion first.
"Ugly Group is the largest platform in the entire food delivery market and also the one that commits the most offenses.
Although we had some tacit agreements with Ugly Group before, that was because Taobao's offensive was too fierce, forcing Ugly Group to ally with us.
If given the chance, I think Ugly Group would definitely prioritize eliminating us. Among the three platforms, we are the most vulnerable one."
Chen Yiyang wasn't just making up excuses for stabbing Ugly Group in the back.
Among the three food delivery platforms, Yiyang Flash Sale has the shortest accumulation time behind Yiyang Group, the least cash flow, making it apparently the easiest one to be crushed.
Moreover, Yiyang Group is simultaneously developing in two trillion-dollar markets, food delivery flash sales and automotive, resulting in already tight financing chains and numerous enemies.
Look at Rice next door.
Directly venturing into three trillion-dollar markets: smartphones, home appliances, and cars.
And now they are being attacked by various public opinions.
Especially in the automotive sector, although Rice is doing well now, they used many promotional methods from the smartphone and home appliance markets in the automotive domain, leading to consumer resentment.
After all, cars, second only to houses, are major purchases, and excessive, exaggerated, and impractical marketing in this sector is likely to cause resentment.
Rich people might not carefully study the specs when buying smartphones, placing orders just after watching ads.
But for buying cars, a major purchase, they will certainly research thoroughly before buying.
In this context, some marketing tactics can easily have the opposite effect.
This led to the recent sharp decline in Rice and Lei Jun's reputation.
The main issue is that their own flaws were too obvious, with too many enemies.
So, Chen Yiyang is extremely cautious with marketing in the food delivery and automotive sectors and does not advocate excessive marketing.
This time, with the new regulations from the General Supervision Administration, Chen Yiyang decided not to market his Yiyang Flash Sale platform, directing public opinion efforts towards attacking other platforms.
Ugly Group is the most suitable target.
Moreover, Taobao has only recently developed; they don't have much negative information in the food delivery field.
"Our Food Navigation team has already collected plenty of evidence."
Zhang Changyun was also brought in by Chen Yiyang for the meeting, and he said, "These pieces of evidence are enough to deal with Ugly Group. Over the next period, I plan to focus mainly on the merchants on Yiyang Flash Sale."
"Alright," Chen Yiyang said, "In this period, work closely with the management of Yiyang Flash Sale, and if there are any issues, feel free to call me."
After the meeting, Chen Yiyang sat in his office, intending to finish up some miscellaneous tasks before heading home.
Then a call came from someone he hadn't contacted in a long time.
"Hey, Luobu, how come you thought of calling me?"
Yes, the call was from Luobu, a German girl Chen Yiyang met in Shancheng.
The reason he met Schaefer was because he visited Luobu's home in Germany.
Later, he became good buddies with Schaefer, but his contact with Luobu gradually reduced.
Mainly because Luobu worked at Chuanyin, and Chen Yiyang later handily sold all his Chuanyin shares, which led to fewer opportunities to contact Luobu.
"I was just gaming recently and suddenly thought of you."
"Come on," Chen Yiyang said in a relaxed tone, "Your cousin Schaefer has come to Huaxia to find me several times, but you never took leave to visit me.
He can come all the way from Europe, but you're still in Shancheng and never come to hang out."
"Oh, I forgot to tell you," Luobu hurriedly said, "I quit Chuanyin last year. I'm now working at a company in France."
"Huh?" Chen Yiyang was surprised Luobu actually left Chuanyin.
"Didn't my cousin tell you? He arranged a job for me in France, where I work four days a week, six hours a day, which is much more relaxed than in Huaxia."
Chen Yiyang was surprised this matter was linked to him.
Indeed, he and Schaefer partnered on some industries in various European countries.
But he didn't expect that, by chance, it would lead Luobu to France.
"But why did you call me this time?" Chen Yiyang asked.
"Well, when I was on vacation in France, I met a Belgian. He's from Larian Studios.
He told me that Larian Studios is planning not to continue collaborating with Wizards of the Coast in the future. They want to go independent and make their own games, but they're worried about lacking funding after independence.
Among those I know, who are wealthy and play Baldur's Gate 3, you're the only one, so I called to ask if you would like to invest in Larian."
"Hold on, let me check the information."
Baldur's Gate 3 is indeed a game Chen Yiyang likes a lot.
This game was co-developed by Larian and Wizards of the Coast.
Wizards of the Coast is a North American game company whose core business involves the development of trading card games and role-playing games.
Wizards of the Coast's most renowned self-developed series is the famous Magic the Gathering.
Moreover, back in 1997, they acquired TSR Company, gaining the rights to the Dungeons & Dragons series.
The Dungeons & Dragons series has many derivative works, among which the Baldur's Gate series is developed based on the Dungeons & Dragons world view and rule system.
Baldur's Gate 3, with millions of sales, is also one of the annual games and was initially proposed by several people within Wizards of the Coast to collaborate with Larian for development.
The huge success of Baldur's Gate 3 earned Wizards of the Coast 90 million US Dollars.
And what Wizards of the Coast provided was merely the license for a game series they had long abandoned.
Logically, any sensible person facing this situation would certainly continue to support Larian strongly, letting Larian follow this successful series for further development.
But Wizards of the Coast just wouldn't.
This company, affiliated with the famous North American group Hasbro, which simply doesn't lack money, had the first reaction after earning a windfall.
Was layoffs!
Larian's founder, having won awards for Baldur's Gate 3, discovered during his award speech that the Wizards of the Coast employees who had started this series with him had all been laid off by the company.
