Chapter 763: The Numbers Are too Hard
Translator: Nyoi-Bo StudioEditor: Nyoi-Bo Studio
“During the middle of season 7, the viewership rating rose to 1.34%. During the final episode, the viewership rating reached 1.98%.”
“Because of the foundation set by season 1, the viewership rating of season 2’s first episode reached 1.72%. However, it dropped to 1.23% for season 7. By the final episode, the highest viewership rating was only 1.56%. It was worse than the last episode of the first season. It was even worse than the first
episode of the second season.”
“Last year, the viewership rating of the first episode was 1.12% in the third season. The viewership rating of the second season’s seventh episode was 1.09%. The viewership rating of the final episode was 1.23%,” Tan Mo paused before continuing, “The overall viewership rating for the third season isn’t
high, but it’s still stable. It’s not like the ups and downs of the first and second seasons. It shows that they have a stable audience base.”
“These viewers prefer this singing variety show. If a similar variety show appears, they might watch it, but no matter what, it won’t surpass this group of viewers.”
“They won’t be able to attract more new viewers,” Tan Mo said, “The viewership ratings will likely stay within this range. At present, we would only be following in their footsteps. It won’t be possible to compete with Singing Voice or surpass it.”
Everyone, including Tan Jingi and Tan Jinsheng, did not know that Tan Mo had done alll this last night.
Tan Mo had a good memory, but all this information had to be searched and sorted.
Her memory was not very helpful for manual labour.
It must have taken her a long time to sort through all the information.
Who knows when she had gone to bed the previous night!
She woke up early in the morning and accompanied Tan Jinsheng to see Ge Guangzhen.
Her gesture was so touching that it caused tears to stream down Tan Jinsheng’s face.
To think Tan Mo had done so much for him in secret…
“Besides, the viewership ratings for season four are still uncertain,” Tan Mo said. “Singing Voice has hit a plateau, and its momentum is lacking. I don’t know how long they can last.”
“The fact that the program team has decided on the stadium challenge mode this season means they are also seeking innovation and a chance to make a breakthrough. The program team know this. That is why they have implemented these changes.”
“Perhaps this season or the next season will be it’s last.”
“If our program is similar to Singing Voice, it would be very difficult to achieve comparable results,” Tan Mo said.
“Then what do you have in mind?” Xu Dashi asked.
Tan Mo’s data was a lot to take in. She used data to prove that learning the form of Singing Voice would be useless even if there were some changes.
“Let’s put aside the budget first,” Tan Mo said, “We can find singers currently trending.”
“They don’t need to be extraordinary, though they should possess a certain level of skill. For example, those who have been popular in the past, but don’t appear in front of people now.”
“Classical songs are fine, but they should have a repertoire. We can’t engage one-trick ponies, or the audience will grow bored.”
“Even if they don’t sing the songs they’re famous for, the audience will still associate them with it once they appear on stage. Therefore, they should have more than one popular song,” Tan Mo said.
“To sum it up, there are representative works and popular fads,” Tan Mo gestured with her hands.
“In this way, won’t younger audiences feel left out? Those under 20 probably would not qualify,” Shi Shulei mused.
“How many people under 20 will willingly sit in front of a television to watch variety shows these days? Let alone those under 30,” Tan Mo rebutted.
Shi Shulei: “… That’s true.”
“Besides, it doesn’t mean today’s youngsters won’t know the songs. Perhaps they might not have heard of the singer, but I’m sure they would recognize the lyrics in some way or form. Even if they may not know the whole piece, they will have heard the most iconic portions.”
“After hearing a familiar melody and seeing the singer, don’t tell me they wouldn’t discover the guest artist’s identity,” Tan Mo said.
“So, in the first episode, we won’t have them compete. Instead, we’ll let the audience familiarize themselves with the guests.”
“Let them sing their representative songs.”
“There are countless songs as there are stars in the sky, but each song represents the heart and soul of the artist singing, and no two voices will sound the same. When the audience hears a familiar tune, they’ll naturally attribute the piece to the person of whom they thought sang it the best. We want to
capture their interest using this familiarity and tease them with the possibility of their associated artist on stage.”
“This is especially true for those old classics. Everyone can hum a few lines,” Tan Mo explained, “Of course, we won’t limit the singers to those oldies. We need to think outside of the box. For example, we could invite popular online singers.”
“lash videos are often the most popular these days, and many songs, new and old, have resurfaced because of this latest trend.”
“Please look here,” Tan Mo brought up another sample statistic, “Many original singers are singing online.”
“T’ve taken the liberty to summarize and collate data from the Wind Music Charts,” Tan Mo revealed more figures on screen, “Many classics dominate the overall charts. As for the daily, weekly, and monthly charts, there is at least one online song that takes a spot in the top 10 of each.”
“Online songs are not necessarily artistic. They often feature catchy beats and memorable lyrics. Although one might grow bored listening to it after a while, it does not lessen how easy on the ears they usually are.”
“Plenty of flash videos use this characteristic of online music. Have a look. This one song plays in eight different videos.”
“You’re right,” Zhang Zhisheng nodded. “If I listened to the same song for too long, even I would find it boring.”
“It’s easy to get bored of listening to it like this,” Tan Mo concurred, “But that is part of its charm. It makes it memorable.”
“It won’t be a problem inviting a wide range of artists, and we should not limit ourselves to those known by the public: even indie singers have a fanbase to call their own. We need people like them to break away from the mould and position our program as a different type of singing variety show.”
“Though I must be honest – this plan was born from selfish motives.”
“Although my second brother’s song became a little popular with the help of ‘Broken Continent’, he isn’t well-known by most just yet.”
“Twant to use the first match to highlight the song he sang to build his popularity. One might say I wish to help him gain an advantage in the voting process afterwards.”
Tan Mo spoke frankly and revealed her underlying intentions.
Instead of despising Tan Mo, they appreciated her honesty and felt comfortable listening to her suggestion.
Tan Mo had every intention to help her second brother, but she did so above board without making anyone feel like she had used them.
“For the official competition, the audience spectating live at the venue will not have the right to vote. Like the netizens, the audience may only cast their votes after the program goes live. Only then should the voting channels open..”
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