Chapter 727: A Bait
Translator: Nyoi-Bo Studio Editor: Nyoi-Bo Studio
Xu Dashi knew these things so well that he could analyze how many fans could pay for their series. Therefore, to be honest, he didn’t expect the fans of these two people to be willing to spend money on their idols.
The most important thing was that the script itself was good enough to attract the audience. With a large audience base, there would always be someone willing to pay. Therefore, whether the series was popular or not depended on its script.
Guo Qingchen once again understood what Xu Dashi meant. Kefeng Flims knew the situation about Gao Qiongyu and Li Hanfei’s fans. And because of that, Nine Heavens was ranked behind Broken Continent.
Guo Qingchen asked, “What did you expect? The sales all come from Guo Shaoyu’s fans?”
Xu Dashi said with a smile, “All I’m saying is that although Nine Heavens has Gao Qiongyu and Li Hanfei, in fact, they two are no match for Guo Shaoyu. Broken Continent is no worse than Nine Heavens. These two series are both produced by Kefeng. More than half of the cost of Nine Heavens is used to pay the actors, especially Gao Qiongyu and Li Hanfei, whose fees account for half of the capital. And the total investment was only 200 million,” Xu Dashi said.
“But the total investment of Broken Continent was 750 million. Among them, Kefeng invested 550 million, Tanyue invested 100 million, and the remaining 100 million was invested by several other film and television companies,” Xu Dashi said.
Guo Qingchen was so surprised that he forgot that he should be arrogant at the moment. “Is Broken Continent so expensive?”
Xu Dashi smiled and said, “You didn’t think it was just a publicity stunt before, did you?”
Guo Qingchen was speechless.
Luckily, Xu Dashi couldn’t see his embarrassed expression through the phone. However, even if he didn’t see it, judging from Guo Qingchen’s silence, Xu Dashi could tell that Guo Qingchen was depressed and a little embarrassed.
“The investment in Broken Continent is very high. Director Tan tried his best to reduce the cost of the actors’ fees and spent the money on the production. It’s not that he couldn’t find a famous actor or actress, but he wanted to make sure that the quality of the series is good,” Xu Dashi said, “All that matters is that Kefeng has indeed invested much money in Broken Continent, much more than Nine Heavens.”
“If Broken Continent doesn’t earn enough money, Kefeng will suffer a heavy loss,” Xu Dashi added. “Compared to Nine Heavens, Kefeng has to make sure that Broken Continent doesn’t suffer a loss.”
Guo Qingchen replied, “The high cost of Broken Continent is none of my business. It has nothing to do with Nine Heavens. It’s not appropriate to reduce the promotion fee of Nine Heavens solely because of the high cost of Broken Continent. To be honest, if Broken Continent fails at last, even if it has such a high cost, it means that this series is not good enough, and it has nothing to do with the production cost. There are many examples of high-cost series failing. By the way, I don’t care about whether Broken Continent will be popular. Nine Heavens is not supposed to make a sacrifice.”
“Originally, Nine Heavens didn’t have to make a sacrifice in the first place,” Xu Dashi said flatly, “Actually, we had already formulated a promotion plan for Nine Heavens, which was on the same level as Broken Continent. We were very optimistic about Nine Heavens. But unfortunately, the two series will be released on the same day.”
Xu Dashi added, “Although they are both produced by Kefeng, to put it bluntly, the main purpose of Kefeng is to earn money. However, Director Guo, don’t worry. Maybe the promotion fee for Nine Heavens is lower than that for Broken Continent for the time being. But things change, right? All that matters is which one is more popular.”
Xu Dashi comforted Guo Qingchen, “I’m sure Nine Heavens will be more popular. Actually, there’s no need to promote it. The audience will be the best promotion. Nowadays, no promotion is better than the fact that the audience likes your series. Take Staggered Timeline, the series that just finished broadcasting last month, for instance. At first, no one believed that it would succeed. The first episode’s broadcast volume was very low, but after the audience recommended it to their friends and family, more and more people watched it. In the end, it became one of the most popular series this year.”
Guo Qingchen didn’t fall for this trick. He said, “The audience is surely very important, but we still need to rely on the promotion of the platform to attract the audience to watch it. Otherwise, no one will watch it. Who knows if it is a good series or not?”
“Director Guo, Kefeng will promote your series. Don’t worry, OK?” Xu Dashi said slowly. He didn’t understand how anxious Guo Qingchen was at the moment. “In fact, Kefeng has already promoted it, although it’s not as good as Broken Continent.”
“Besides, like what I said earlier, we still have to see the results after the two series are broadcast,” Xu Dashi felt that his patience was running out, If Broken Continent fails, Kefeng won’t keep promoting it. It needs to stop its losses in time. In that case, we’ll have to see the performance of Nine Heavens.”
Xu Dashi threw Guo Qingchen a “bait”. “If Nine Heavens is popular enough, then all the promotion resources of Broken Heavens will be tilted to Nine Heavens. And if Nine Heavens can make up for the losses of Broken Continent and even earn some money, that will be what the platform wants to see. In that case, Kefeng will spare no effort in promoting your next series. Oh, not just the next series. in the future, no matter which series you are competing with, it has to make way for you.”
Listening to Xu Dashi’s words, Guo Qingchen seemed to have already seen the scene where Broken Continent failed, and all the promotional resources were transferred to Nine Heavens.
The show hadn’t even been broadcast yet, but Guo Qingchen thought that Broken Continent was sure to fail. He also knew that he wouldn’t be able to get another answer from Xu Dashi today.
It was impossible to cancel the promotion of Broken Continent today. However, like what Xu Dashi had said, as long as Nine Heavens could surpass Broken Continent, the promotion resources would come back.
Guo Qingchen hung up the phone. He arranged for the publicity department to buy some top searches. He planned to set up the top searches at 8 p.m., when Nine Heavens started broadcasting.
Although Guo Qingchen already knew that it was impossible for Xu Dashi to change his mind about today’s promotion, he still couldn’t help but enter the Kefeng video from time to time to see if there were any new promotions for Broken Continent and Nine Heavens.
However, at 7 p.m., he saw the “Selected Series” page of the Kefeng video. The small round window in the lower right corner was marked with the words “Broken Continent”, which was very obvious.
Guo Qingchen was curious. He wanted to know what kind of promotion this was, so he clicked on it.
A new window popped up.
“Watch Broken Continent, and get free membership.. Click here to get more details.”
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