Chapter 619: Such a Simple Reason
Translator: Dragon Boat Translation Editor: Dragon Boat Translation
After returning from the bank, Li Xu and Zhang Kun bought a safe for Ji Yuanyuan.
However, Ji Yuanyuan had no use for the safe.
Ji Yuanyuan immediately placed the jewelry and accessories into the space.
She placed it on the second floor of the castle’s basement, together with the gold, silver, and jade inside.
Ever since that day, Li Xu and Zhang Kun had indeed lived a period of fear and trepidation.
From time to time, she would urge Ji Yuanyuan to take a look to see if the jewelry was still there.
This made Ji Zi’ang often say that they were petty.
Two to three months later, Li Xu and Zhang Kun finally stopped.
However, the two of them still couldn’t relax their brows.
After Ji Yuanyuan finished the mid-term exams, she realized the two of them were frowning all day.
After asking, she found out that it was because of the shop.
Since the second half of last year, the business in the store has been much worse.
During this period of time, the two of them had been thinking of ways to increase the turnover and popularity of the store.
After organizing many events, it was effective. Every time they held an event, their turnover would increase.
However, once the event ended, the turnover fell.
They had also found someone to do the advertisement, but the money seemed to have gone down the drain. They did not see any effect.
The two of them were still confused and did not know what the problem was.
“Tomorrow is the weekend. Shall I go to the shop with you?” Ji Yuanyuan said, “If you want to know what the problem is, you can’t figure it out yourself. You have to ask the customer.”
Li Xu’s eyes lit up when she heard that, “How come I didn’t think of that?”
Ji Yuanyuan smiled, “I’ll call Yang Jingyi and Fang Xinyi tomorrow. We’ll do a survey and give them some small gifts. We’ll probably know what’s wrong with our shop.”
“Is it just a drop in sales in City B, or is it the same in City W?” She asked after a pause.
“It’s the same. Although the turnover in City W and City S is not as bad as here, it has been declining. Originally, we wanted to open a few more branches this year. At this rate, we would be thankful if we didn’t close a few branches.” Li Xu said with a bitter face.
“Mom, don’t be anxious. There must be a way. Let’s find out the problem first and think of a solution.” Ji Yuanyuan comforted her.
That night, Ji Yuanyuan called Yang Jingyi and Fang Xinyi.
The two of them had nothing to do on Saturday, so they agreed readily.
The three of them met up early the following day at Ji Yuan’s house.
Ji Yuanyuan used the computer to draft a survey, and the three of them went to the print shop.
The three of them printed 50 copies and took them to the shop where Deng Juan was.
They didn’t dare to print too much. After all, most of the people who bought vegetables at this time in the morning were elderly people.
The elderly were either illiterate or blind.
They might not be able to fill in the form.
The three of them woke up early. It was only eight o’clock when they arrived.
They brought a basket of tomatoes and cucumbers from the shop and placed them at the entrance of the neighborhood. Then, they began to do research.
It does look very important.
Ji Yuanyuan was in charge of stopping them, Fang Xinyi was in charge of filling out the survey, and Yang Jingyi distributed the vegetables.
Many people were coming and going at the neighborhood entrance, most of them young people.
The three of them mustered up their courage and went forward to hand out the survey to the young people.
Their shop had been in this district for several years, so most people in the district knew about it.
However, the young people were in a hurry to go to work and did not have time to fill out the survey.
Ji Yuanyuan had no choice but to stop the older people.
“Hai, I’m illiterate. If you want to ask me anything, just say it.” The old lady in front of her smiled kindly.
Upon hearing this, Ji Yuanyuan put away the survey.
“Grandma, we’re from Vegetable Garden in front. Do you know that shop?” Ji Yuanyuan asked slowly.
When dealing with old people, one couldn’t speak too quickly.
“Oh, I know, I know. The vegetables there were very fresh, and the staff’s attitude was also good.” The old lady said with a smile.
“Then why don’t you go to that shop to buy groceries? Is the price too high?” Ji Yuanyuan lowered her head and looked at the vegetables in the old lady’s hands.
It was evident that she had bought it somewhere else.
The old lady’s expression was a little awkward, but she still said, “I want to buy salt. The shop doesn’t sell salt. If I go to another place to buy salt, I have to go back. Usually, I would buy from Vegetable Garden.”
The old lady’s words made Ji Yuanyuan feel as if she had been enlightened.
“Give Grandma more tomatoes and cucumbers.” She quickly ordered Yang Jingyi.
The old lady politely declined, but when Yang Jingyi handed over the vegetable, the old lady naturally reached out to take it.
After sending the old lady away, Ji Yuanyuan picked up a box of tomatoes from the ground and said to Yang Jingyi and Fang Xinyi, “Let’s go back.”
“Aren’t you going to ask a few more questions?” Yang Jingyi asked curiously.
“No need.” Ji Yuanyuan shook her head.
This was probably the reason for the decline in sales.
Back at the shop, Li Xu and Zhang Kun were helping Deng Juan sell vegetables.
Seeing Ji Yuanyuan return, Zhang Kun quickly took the basket from her hands and said, “You’re back so soon? Why didn’t you ask me to move over? Are you tired?”
Ji Yuanyuan shook her head, “I’m not tired.”
Yang Jingyi and Fang Xinyi came back with a basket of cucumbers.
Unlike Ji Yuanyuan, who was calm and composed, the two of them were panting from exhaustion.
Li Xu looked at him and said with some heartache, “The three little fools don’t know how to call for help. Hurry up and sit down and rest. If Chunli knew I asked her daughter to carry such a heavy thing, she would definitely throw a tantrum at me.”
Deng Juan smiled shyly and instructed Fang Xinyi and Yang Jingyi, “Sit down. I’ll get you some water.”
Ji Yuanyuan looked at Li Xu and said, “Mom, I think I know the reason. If it were you, and you had no vegetables or salt at home, would you choose to go to our store to buy vegetables and then buy salt, or would you go directly to the comprehensive supermarket to buy salt and vegetables together?”
Hearing Ji Yuanyuan’s words, Li Xu’s eyes lit up.
“In the past, there were very few comprehensive supermarkets. Everyone had to go separately to buy vegetables and daily necessities. Naturally, they went to the place where the vegetables were fresh and cheap. However, comprehensive supermarkets selling daily necessities and vegetables can now be seen everywhere on the streets. Although the vegetables in our shop are fresh and cheap, we don’t have much of an advantage in terms of price. They wouldn’t make an extra trip to our shop just to make it cheaper.”
Li Xu slapped his thigh and said with some annoyance, “Look at my pig brain. I didn’t even think of such a simple reason.”
“Now, we either have to make a fuss about the price or change our style.” Ji Yuanyuan whispered..
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