Chapter 694: Real Estate on a whim (seeking monthly pass)
Cui Zhensheng stared at Wei Sheng with a frown at the moment, and smiled with interest, "Oh? Then, what are your opinions?"
I have to say that the little girl just said a word on the point. The long sales cycle does lead to too many uncontrollable risks, and the new real estate is eager to recover costs, which is the biggest problem now.
"Chairman!" Tan Gaoming frowned in disapproval.
Wei Sheng also didn't take this old man too seriously. If it is a large mature company in the industry, or a well-known company in the market, it is impossible to reprimand subordinates for this problem at the moment. He wants to come to 80% just shortly after entering the business, or There is no company with a reputation in the industry.
She also took the lollipop out of her mouth casually, rolled up her sleeve tube and ordered Tan Gaoming, "If I were your boss, I would have fired you now. Unscrupulous means like you are indeed possible. Short-term increase in sales performance, but have you considered the negative impact at the same time? For example, reducing the brand image of real estate, increasing the sensitivity of buyers to real estate prices, causing the company to focus on short-term economic benefits?"
Tan Gaoming was seriously criticized by a girl in the film, and his face was scorched with anger, "What we want now is short-term economic benefits."
"But did you do it?" Wei Sheng tilted his head impatiently. "This short-term benefit is what your company wants, but you don't need to ask consumers to see it. It is very difficult to establish a brand image. If you want to reduce it, you only need an employee like you to come up with a bad idea."
Tan Gaoming almost never lost his breath.
But in front of the chairman, he can only clenched his fists and creaked, staring bitterly at the girl in front of him.
Wei Sheng continued, "A real estate sales cycle of two or three years is an inevitable process. Although your chairman has ordered the cost recovery as soon as possible, all you have to do is to come up with a detailed and feasible sales process control plan in this process. , In order to achieve as short as possible on the basis of this necessary process, and the price must not be to reduce the brand image, you make the common people more sensitive to the price, and they are more reluctant to pay but go shopping , The result can only get worse and worse, what do you think."
"One of the important factors affecting the sales process is sales promotion. This is the most widely used sword in Western marketing to compete for the market and increase sales. In a narrow sense, it refers to various activities that support sales. In other words, the purpose is to create consumer needs or desires. I suggest that you start from this perspective and engage in activities that are regulatory enough to raise your brand image."
Wei Sheng watched that Fang Cui Yongzhen and others had been upstairs for a while, then threw the lollipop into his mouth, and got up to leave.
Cui Zhensheng was listening with gusto, and when he saw where she was going, he was willing to let go, raised his hand and said, "You tell me what is the promotion that can raise the brand image?"
Wei Sheng stopped and glanced at him, then smiled, "For example, you can engage in a'risk-free investment' promotion method. Buyers only need to pay for the house in one lump sum. Then when the house is delivered to use, if the buyer asks If you check out, you can check out without explaining any reason and immediately refund the room payment in one go, and give a 20% risk compensation."
Cui Zhensheng was taken aback at the moment, and frowned and asked, "Can the compensation paid to the check-out person in this way be higher than the bank interest?"
Wei Sheng shook his head, "If you do this, your company will be able to recover the investment very early, which is conducive to the capital turnover. Even after the house is built, those who check out will have to pay compensation that is higher than the bank interest. , But in general, it’s a good deal. Because many high-end commercial houses will not sell half until they are built, a large number of vacant commercial houses will make developers’ funds trapped in a quagmire. Our own situation is further finalized."
There are too many ways to promote sales, especially in later generations. However, most real estate agents are still carrying out the so-called non-regulation or control, only short-term benefits of selling houses, so it is not long-term, even in the future. Once the number of competitors increases, it becomes more and more difficult.
Wei Sheng is not afraid to mention that the other party will create a competitor to his future entry into the capital market. In fact, this method has been launched in Chaonan's newest commercial building for less than a week, and the effect is quite good.
Once it works, it is obvious that many real estate agents will follow suit. Besides, she from later generations knows how big the capital market will be, and she is sure to be the first to eat meat.
Wei Sheng carried the objects he bought from the hardware store in his hand, turned his lollipop and stepped through the door of his home.
Cui Zhensheng still wanted to stop her and say something, but he was taken aback when Wei Sheng entered the door of his home.
Tan Gaoming was thinking about what Wei Sheng said just now, and he couldn't help but curl his eyebrows, "Chairman, this direction of thinking is very good..."
"Trash! Can't even compare to a child." Seeing him getting angry, Cui Zhensheng couldn't help but snorted heavily, and then muttered, "You go back to the company first, I'll go back and consider it first. This idea... um! It's really good! "
...
When Wei Sheng went home to take a shower, Cui Zhensheng opened the door and walked quickly towards the room.
That party Cui Yongzhen was entertaining Yue Feng. Seeing his father who had been in a bad state of mind in recent days was very excited at this moment, he couldn't help but stand up and say, "Dad, what are you..."
Choi Hyun, who was pouring water on the sofa, was also surprised.
Just listen to the old man with a smile, "Our company's solution has a new idea! I will go back to sort it out, and I will have a meeting tomorrow to ask them to make an estimate! Judge and judge the feasibility!"
Cui Yongzhen's face was shocked. The sales problem has been a major concern for the whole family recently. Just now Tan Gaoming came over. She had no time to talk with Yue Feng, so the old man took Tan Gaoming downstairs and strolled around. Already have a solution for a while?
She couldn't help stopping her father and asked, "Xiao Tan has a new trick?"
Cui Zhensheng snorted coldly, "He has a new trick. With his tricks, I can be the marketing director and save a lot of salary."
Cui Yongzhen couldn't help laughing helplessly, "Then you are?"
Cui Zhensheng couldn't help shaking his head amazed when he heard the words, "I'm afraid you don't believe me. I just met a little girl downstairs. Although she is a little arrogant, she has the truth in her mind. Guess what? So I came up with a new plan. The specific operation needs to be studied carefully, but the direction of thinking is very good. I really have to consider whether this Tan Gaoming will stay or go."
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