Chapter 419 Newcomer support plan, screening investment matters
However, after thinking about it, Roland felt that this situation was really natural.
Because what he is holding in his hand is a blockbuster series that has taken over the market!
Like "Harry Potter", ten years after its completion, it can still occupy Time Warner's historical box office rankings. ", "Deathly Hallows (Part 1, "Order of the Phoenix", "Half-Blood Prince", "Goblet of Fire", "Chamber of Secrets", "Prisoner of Azkaban" occupy the seventh and eighth places on the list , 11th to 14th and 19th places, this kind of exaggerated dominance is a reflection of market share, and if they make money, other movies will inevitably lose money.
Not to mention "The Lord of the Rings", the trilogy is the highest-grossing film project of New Line.
As for "Pirates of the Caribbean" and Marvel, the former dominated Disney's historical box office rankings in the first decade of the 21st century, while the latter slaughtered the global film market in the latter decade.
When all the big killers occupying the market are gathered together, it is a matter of course to monopolize the saturated market, but when some works follow Roland's intervention, there is a deviation between the production time and the release time...
If the schedule is not squeezed, it is really unreasonable.
Take "Harry Potter" for example.
In Roland's previous life, "Harry Potter and the Chamber of Secrets" was released in 2002, but after Steven Spielberg took over, it could only be released in 2003. Didn't it collide with other projects? went together?
Another example is "The Bourne".
In Roland's previous life, this series was a matter of shooting, but after Roland created the trilogy in one go, he didn't shoot one after another, so he would be sorry for the funds cashed out through the public offering fund!
Also, for example, "Pirates of the Caribbean".
In Roland's previous life, "Pirates of the Caribbean" was filmed and written one by one, but after Roland turned to Johnny Depp, who resigned from "Fantastic Beasts" and Where to Find Them in the future, the five-film contract, the five-part film Go directly to Disney's overall planning schedule.
Marvel is the same. In Roland's previous life, after Fox tore up Kevin Fitch's plan, all the movie universes will only stay in fantasy, but what about now? That bald head became the president of Marvel Studios eight years in advance!
When money and people are needed, making a movie into a TV series is what he should do!
If before, Roland was just a king of legs, so more often, the butterfly effect was only reflected in projects such as "Spiderman" he participated in, then now, when he becomes a golden thigh, the change is not so easy.
When he thought he was just monopolizing the Internet, the box office market, which he didn’t take seriously from the very beginning, was blown up by him long ago. It’s like a fight between Coca-Cola and Pepsi. Roland only planned for Disney, but in the process of planning, everything related to Disney has actually been hurt by him!
'Grass! '
'Headache! '
After thinking about this, Roland pressed his brows together.
When the project in hand is equal to the market share, even if he wants to continue to make content, there is no market for him to do it.
This is actually the gap between traditional media and streaming media. Due to the limitations of time and space, when making content, traditional media must analyze schedules and competitors and make compromises with the market, because at the same time, TV The content that can be presented by media carriers such as theaters and theaters is limited, or in other words, users are always passive.
But streaming media is different. Regardless of how you produce content, there will be no situation where no one cares about it because the market is not enough, because at this time, it is not you who choose the user, but the user chooses you.
Of course, even if he knew that the market could no longer accommodate his ambition, Roland would not change his plan.
If before that, he just made a phone call to care about the company's business just to make his wife happy, then now, when he learns about the problems the company is facing, resolving the conflict has become what he has to do.
Turned on the phone to be hands-free, and then yelled at the guy on the sofa who couldn't sit still, "Kate?"
"Huh?"
"Find me a piece of paper and a pen."
"good."
Although Kate has been reading books, the legal clauses in black and white are nothing more than a left eye in and a right eye out for her.
When Roland asked her for help, she immediately took the pen and paper that was already on the coffee table at hand, and after receiving the utensils from his wife, Roland, who didn't care about the traces of writing, drew directly beside the blank area He drew a dividing line, then picked his chin and said, "Evelyn, these projects are now handled by the team with full authority, right?"
"right."
Even though the president of Warcraft Films on the other end of the phone didn't know what the boss wanted to do, he still told him what he knew, "The Harry Potter series will be taken over by Amblin Entertainment, and the "Pirates of the Caribbean" will be managed by DreamWorks." And Disney provides support, "X-Men" is in charge of Marvel Studios, "Terminator" is produced by Arnold Schwarzenegger, and "Lord of the Rings" has always been managed by Weta Digital. In fact, we The company is not responsible for any one specific project.”
Speaking of this, it seems that it is not accurate enough, so Evelyn Watson added: "Besides, we don't have to worry about the distribution, because joint venture projects are all in charge of joint venture companies, not joint venture projects. Sony is in charge."
"Okay." Roland nodded, and when he heard this, he wrote down the company name Warcraft Film and Television on the paper, then drew three vertical lines, and wrote production, distribution, and others below.
Immediately afterwards, he first crossed production, and then circled release. After staring at the remaining ones for a while, a complete thought came to his mind, "Actually, our company is As a leather bag company, apart from controlling the copyright, equity and investment share, we don't do any other projects that have anything to do with cost.
Although this approach can help us reduce trouble as much as possible, but at the same time, it also limits our development.
As you said, when the projects we push are infinitely reaching the saturation limit of the market, we can’t create content, because every time we launch an additional work, it will have a great impact on ourselves.
In addition, large-volume projects are joint ventures, so we need to consider win-win results even more.
But if the same problem is put on Time Warner and Disney, they can perfectly deal with it.
Because the box office is only one of the means for them to recover the cost of the project. In addition, they can also launch more content through other means. For example, Time Warner’s favorite thing to do...
Sell discs. "
Before the birth of streaming media, users actually had the right to choose content, but unlike sitting at home and shopping overseas through the Internet, before the emergence of the Internet of Everything, users could only find their favorite things through the rich disk market.
Although the best-selling content on the disc market every year is still those movies that sell well at the box office.
But in addition, various niche projects can also shine in this regard.
For example, as mentioned before, AngLee's guide when he first entered Hollywood - Troma.
This company specializing in B-grade movies makes money through the disc market.
Also, for example, the San Fernando Valley.
The color industry can grab a lot of profits from the disk market every year.
Of course, this kind of unrecognizable niche market is not what Roland needs, because what he wants to do now is to expand his own movies in various ways before the streaming media era arrives. library.
With the box office market already saturated, this disc market, which he never even watched before, naturally came into his sight.
Anyway, it’s all about spending money to buy content, so as long as you buy it, let the audience know that there is such a thing, that’s enough!
Like the "Love Is" series bought by him before, the nine-year agreement has come, and the sequel "Love Before Sunset" is ready for filming, and when it can't make waves in the box office market Isn't it the best way to make money by throwing it into the disk market and letting those literary and artistic youths find it by themselves?
In addition, you can also buy "This Man From Earth", which is a favorite of literary youths.
What kind of theaters do you need for an investment of 200,000 yuan?
Make it into a dish directly, just throw it in the dish market!
And Sofia Coppola's Lost in Translation, Jack Nicholson and Morgan Freeman's The Bucket List, Sean Penn's Into the Wild, James Mangold's Deadly ID ", Eric Brace's "Butterfly Effect", Christopher Smith's "Horror Cruise", these movies, they can cast...
No way, who made the current Roland not need these movies to be profitable immediately?
He just needs to keep expanding his film library, let them change from dozens to hundreds to thousands!
It is true that high-quality content is the streaming media era, and streaming media service providers are fundamental to attract users to pay, but…
While users are paying, massive film sources are the foundation to keep them!
Users will indeed make impulsive consumption for masterpieces such as "Pirates of the Caribbean" and "Harry Potter", but what happens after consumption?
If you pay fifteen dollars just to watch it for two hours, they will feel bad.
But if in the process of film selection, they find some interesting content that they have never seen before...
'I earned it! ’ satisfaction will appear.
This is actually the same as playing a game. When you start drawing cards, you may be aiming for the guaranteed purple, but as soon as you draw ten consecutive draws, you will be given a clear, then...you have to check it quickly Is the lifespan of group friends reduced?
A rich film library is a lottery pool for users. Even if many users consume impulsively, as long as there are enough films, their retention rate will be higher. In this case...
What is a temporary profit?
Using the money earned by these big IPs to supplement their own film library, and then let them grab the attention of users in the future. It seems that Roland is indeed losing money now, but in ten years' time, it will be someone else who is crying.
Of course, Evelyn Watson, who is a native, can't understand the behavior of the boss, but even so, after being educated about the arrangement of the film last year, she now doesn't try to figure out Roland's intentions at all, but just asks: "That is to say, starting from next year, we will spend 50 million to 100 million yuan every year to support the development of new directors and niche projects?"
That's right!
Although Roland's original intention was to buy a film library, he still had to have the packaging!
Even though Roland placed these unprofitable box-office projects in a very low position from the very beginning, he couldn't be like that stupid Prime Minister of Australia, who talked about human rights over sovereignty while talking about Public outrage over a painting on social media, isn't this kind of self-slapping an admission that Australia has done this kind of thing?
In a country that pays attention to human rights, cold treatment is actually a better solution than recognition!
After all, things like face are all produced by public relations!
Therefore, when Evelyn Watson's doubtful words came from the handset of the mobile phone, Roland replied cleanly: "Yes, as a responsible company, while developing itself, we must also help those behind us. The newlyweds realize their dreams.
Just like Steven and James did not dislike me back then, how could I be where I am today without their help?
In this way, when we get out of the development dilemma and have the ability to gain a firm foothold in the circle, of course we have to look around and discover those newcomers who have dreams but have nowhere to find money.
Although investing in their projects, there is a high probability that there will be losses, but this is not important.
Because of our company, you are the only executive, and I am the only shareholder.
You only need to be responsible to me alone, and making this industry full of vitality is the greatest responsibility to me. "
'Edit! You continue to make up! '
When Roland said these words with a straight face, Kate, who was reading a book by the side, immediately rolled her eyes.
Others don't know what kind of nerves Roland is having, but she knows it clearly.
And it is precisely because of understanding that she feels...
This guy's face is really thick.
But what about thick skin?
As long as he can seize the opportunity of the future now, let alone being cheeky, even if he is shameless, Roland will admit it!
After explaining the company's external support plan to Evelyn Watson, Roland said again: "Oh, right, while looking for external projects, our company will also start to get involved in the production of TV dramas.
Go and search for any unfunded projects on the market. This is different from supporting newcomers and niche directors. For the time being, we only invest in our own projects because they are guaranteed.
Also, you can contact George Martin again and sell the film and television drama copyright of his "A Song of Ice and Fire". If you can buy it out, you can buy it out. .
It doesn’t matter how much it is, as long as you get it.
other…
You can figure it out..."
Since the box office market has become infinitely saturated, there is no room for expansion at all. If the film library can only be expanded by investing in niche movies, then the TV drama market has become the focus of Roland's expansion.
It's just that he is not familiar with this side, so he can only cross the river by feeling the stones.
Grasp the things that can be grasped first, as for the others, it depends on the situation.
However, as the leg-holding king, he is actually in a pretty good situation.
For example, "Arrested Development" by the Russo Brothers, he was very impressed with this play created by the director of the Fulian, and the point is that the copyright of this play is in the hands of Ron Howard, a member of the Jewish gang.
And Lost.
J-J-Abrams hung out with Steven Spielberg in the 1980s.
So, what Roland needs to do most now is to collect projects from people around him, and then screen investments.
Sounds hard, but…
It's actually quite easy.
Note: ①The impact of historical content on the development of streaming media is not clearly written in this chapter, because the most successful example in reality is not Netflix, nor Disney+, but Mango Super Media. At the stage when the major streaming media are burning money like crazy, only Mango Super Media is making money, and what they rely on is actually the historical content they have produced, but this thing is actually related to Zhang Huali, a senior official of the Hunan Radio and Television Party. Compared with him, The helm of other streaming media is iron waste. But many things are hard to write, for example, the ultra-low-priced left-handed and right-handed can’t be referred to at all. Therefore, it is enough for you to know that the stock film library is actually the foundation of streaming media development. If there is a chance, I will see how to make up for it. This section. ②In fact, in reality, many popular American dramas are made by Jews, but they are only distributed on various TV stations.
(end of this chapter)
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