Chapter 417 Netflix? vegetable!
Many people may think that streaming media is a product of the mobile Internet era.
But in fact, it has already appeared in the early 1990s, and it has long been put into commercial use by capital.
The so-called streaming media is a technology and process that compresses a series of media data and sends the data in segments through the Internet, allowing merchants to transmit audio, video and text in real time, and ensuring that users can watch them at any time. It can be sent like running water, not through inherent streaming like radio and television, and not like books, video tapes and audio CDs, using non-streaming transmission, so it is convenient and has become synonymous with it.
For example, on June 24, 1993, the Severe Tire Damage band hosted an online performance in the form of an Internet live broadcast. In 1995, RealNetworks moved the baseball game between the New York Yankees and the Seattle Mariners to On the Internet, and on January 20, 1997, Zipperton became the first US president to announce his inauguration through a live broadcast on the Internet, but these did not actually cause much repercussions.
Because, the effect is not good.
Like a Severe TireDamage show, what can you watch with a 152×76 resolution?
The Yankees and Mariners streams are a bit better, at 208×176 resolution, but only at 12 refresh rate.
Although the inauguration oath is perfect, the usage of one-third of the total bandwidth of the Internet is the foundation of goodness.
In this case, even though streaming media technology has appeared, it is still too difficult to popularize it.
No way, who made streaming media convenient, not the technology, but the network speed and hardware?
If there is not enough internet speed, streaming services will not be able to bring high-definition visual enjoyment to users. Similarly, if there are no smartphones and 4G, but only fixed to the computer, then streaming media is just an alternative TV. It is not possible to change the user's leisure location from the living room to other fixed areas, but it cannot be used anytime, anywhere.
It is precisely because of this that when the mobile Internet era comes, people will be surprised that the world has suddenly changed.
But actually?
The world will not suddenly change at all, because when Bill Gates appeared in real-time video at the first shareholder meeting of Steve Jobs' return to Apple, ordinary people simply couldn't afford these things.
The so-called streaming media enriches the entertainment life of the people, which is actually bullshit.
Because the convenience of using anytime, anywhere, is just that people use the fragmented time that has been swallowed up by uselessness. The enrichment obtained in this is not brought by streaming media, but the eternal content.
Do not believe?
The instance is by your side!
In the past, when people were at work, they would buy a newspaper for 50 cents and read it while walking.
Because, they have no choice.
Now, people don't pay fifty cents for a newspaper when they go to work.
Because you can watch it when you turn on your phone.
In the past, when people were shopping, they could only walk into major shopping malls and look and choose.
Because, they still have no choice.
Now, when people are shopping, they don't have to go into major shopping malls and shuttle through the sea of ??people.
Because you can buy it by turning on your phone.
In the past, when people were entertaining, they would turn on the TV at a fixed time.
Because they still have no choice.
Now, when people are entertaining, they will turn on their mobile phones anytime and anywhere.
Because you can find it by yourself when you turn on your phone.
Regardless of whether it is to obtain information or purchase items, regardless of whether it is to enjoy entertainment or other things, people's needs have never changed!
and change...
In fact, it is just a channel to obtain demand!
So, the so-called streaming media is actually an on-demand TV station in the cloak of Internet technology! It is no different from that small loan company in the cloak of Internet technology! The so-called high market capitalization is nothing short of vanity!
It will break at one touch!
Many people say that Netflix Niubi, with its unique algorithm, can attract users by optimizing subscription services. It can not only closely track user behavior, but also record data while analyzing user pause times, rewind times and By choosing to push the content that users are most interested in, it can stand out from the crowd of streaming media services.
but…
Isn’t that bullshit?
The so-called big data analysis is just to push the content that users are most interested in?
So what is the difference between this and the user survey that Hollywood has used for nearly a hundred years?
Isn’t the core selling point of this company still high-quality content?
You count as pretty, but what's the use if you don't have good-looking dramas to push?
You have big data, but big data can't bring you money!
Because what users want is content after all!
Looking at it this way, what is Netflix?
Isn’t it just a film and television drama production company?
The fact is also true. When Hollywood giants did not take online as a thing, Netflix, which included the entire Hollywood online film library, was able to expand wildly, allowing users to enjoy an unparalleled viewing experience.
But as the giants were shocked, after the copyrights were withdrawn one after another, the growth rate of Netflix users suddenly slowed down.
And what about the giants?
After Time Warner took back the copyright, it took 5 months to create 30 million users!
After Hulu was acquired by Disney, within three months, paying subscribers exceeded 40 million!
And the complete Disney+, in one year, made the 70 million paying users that Netflix acquired after ten years of hard work!
When the giants become independent, what else does Netflix have?
It can only maintain the current user base by continuously producing new dramas!
From "House of Cards" to "Queen's Gambit", from "Black Mirror" to "Rome", the soaring stock price of Netflix is ??supported by the continuous launch of new dramas, but the problem is that the production of these original dramas is as high as 15 billion investment.
The profit is only about two billion a year...
When this extremely exaggerated input-output ratio appears, why does Netflix compete with Hollywood giants?
Facing the derivative industry chains of Disney and Time Warner, those who only know how to make content have a dead end!
Because of this, Roland never thought of buying Netflix, because Netflix has no value.
Compared to content, Netflix is ??no match for him.
Although World of Warcraft currently only masters "The Wedding Banquet", "Eating Men and Women", "The Seven Deadly Sins", "The Shawshank Redemption", "Love Before Dawn", "Red Fan District", "Memory Fragments", "X-Men" , "Harry Potter", "Lord of the Rings", "Princess Diaries", "Pirates of the Caribbean", and "Terminator", but if Sony's DreamWorks can be swallowed, it is the copyright of Columbia Pictures and Samsung Pictures Tens of thousands of film and television drama copyrights, when these things are mixed together...
One sentence is not sold.
can make Netflix's blood pressure soar!
And when Netflix wants to buy online rights to Disney, Time Warner, Universal, Paramount and Fox at a low price?
As long as Roland offers the same price as Netflix, the first two will never sell the online rights to Netflix.
The latter three...
This is why Roland supports the old man.
If DreamWorks successfully swallows Universal, then...
What is Netflix, which can only buy Paramount and Fox film libraries?
Like he has to buy Sony Music Entertainment anyway!
Of the top six film libraries in Hollywood, I own 60% of them!
Want to compare content with me?
Are you worthy?
As long as the content is controlled, then Netflix will never even think about firing the first shot in streaming media!
And if it does fire, that's all right.
Because of the next countermeasure, Roland has more!
After having a user base, originality has become what Netflix must do.
But what books can Netflix get from the books on the market?
"House of Cards" is just the beginning. Afterwards, "Stranger Things", "Murder Mystery", "Triple Frontier", "The Irishman" and other series of film and television dramas are impossible for them to get, because as long as they talk about creation, they will not be able to get it. Probably get around Hollywood.
Sean Levy, the director of "Stranger Things", is a member of the Jewish gang. After signing with Fox in 1989, he messed with Robin Williams; "Murder Mystery" is a project of James Vanderbilt , and he has been an assistant to David Fincher for many years; the copyright of "Triple Frontier" is in the hands of James Cameron's ex-wife Catherine Bigelow; and "The Irishman", that adds up to two hundred How can the year-old lineup be biased towards Netflix?
Original?
It's no use crying to death holding CAA!
CAA's packaging contract is really awesome, but they can't get the project copyright!
If you want to burn money, I can make you have nowhere to burn it!
Take a ten thousand step back and say that even under the two blockades, Netflix has grown up, and there are still ways to strangle him.
As a streaming media company, Netflix’s survival is only based on the Internet. With Google in hand, wouldn’t it be over to block Netflix’s entries directly from Google’s search terminal?
When users can't find Netflix with Google, how do you develop Netflix?
Even if there are other means for users to find Netflix, Google and Apple can block it again.
Streaming media is relying on the mobile Internet to explode, and at this time, you have to choose between iOS and Android, right?
Eh!
I won't let you use it!
I'll just take you off the shelf!
goodbye!
In fact, when a group enters the monopoly mode, the gameplay in the market no longer exists.
If I want you to do it, you can do it, if I don't want you to do it, you can't do it, it's as simple as that.
As for antitrust?
Don't be kidding, Roland is using the Concern mode!
As long as you have studied economics, you will find that there are anti-cartels, anti-syndicates, and anti-trusts in this world, but there is no anti-Concern. Why? Isn't that because Concern's other name is consortium!
You can lift the table, but can you lift it?
From Rockefeller, who started in the oil industry, and Morgan, who started in finance, to Citigroup and the Americas, who started with the militarization of the national economy, Concern has already integrated with the United States. Whoever opposes it is a traitor!
Because of this, for Roland, the so-called streaming media layout is to harvest content.
The projects that are in hand must be photographed, and those projects that are scattered to seek investment must also be photographed.
After the advent of the mobile Internet era, just write a website, make a client, and get an APP.
Now he doesn’t need to worry about Netflix’s impact on him.
Because, there is actually only one future enemy in front of him.
That's Microsoft.
When Microsoft sees the huge benefits of streaming media, they will never let go of DreamWorks.
Before that...
Roland hoped that he could find a way to kill Disney.
After confirming this, Roland, with a clear goal, made his own schedule.
The first is the establishment of the "House of Cards" project, but these things are divided into two steps.
First, it is to pull the old bushes of Xiangdang and ask him to endorse the TV series;
Secondly, Zipperton from the donkey party was invited to endorse the TV series.
Although these two steps are easy for Roland now, but...
Roland had a headache for whoever was asked to do this.
Resting his chin on his wife's shoulder, he played with his wife's hair and said:
"The old bushes are actually very easy to pull. Just by the method, I can immediately name three kinds—
The first method is to call Little Bush directly and tell him that I want to shoot a political thriller and hope his father can come out of the mountain, because we have met before, and now we have a good cooperation, so the success rate, It will be very high, but it is not a good thing to face the invitation directly. After all, it is suspected of asking for help.
The second method is to call Arnold and ask him to be the producer of "House of Cards" just like "Black Hawk Down", and let him come forward and invite the old bushes who have a good relationship with him to act as consultants, although This method is very good, with Arnold acting as a lubricant, it can make the appearance of the whole project not too abrupt, but Arnold is now trying to draw a line with the elephant party, so he will not agree to it immediately, I am afraid it will be a trade-off pros and cons.
As for the third method, it is even simpler. Let Evelyn come forward directly, and let her communicate with the film and television supervision department of the Ministry of National Defense. When the project is submitted to the Minister of Defense, they will naturally call me, and the At that time, it was more formal and more official to pass the message of inviting the old bush through the mouth of the Minister of Defense.
So, which do you think is better? "
Listening to her husband's narration, Kate, who already knew what had happened, thought for a while and said: "I think the first one is quite good. After all, we are in the honeymoon period with them now, and asking for help can better reflect our dependence on them. After they help us solve this problem, the next time they need our help, they will speak more concisely. The more times, the two parties will be tied together, and the Elephant Party will not check us in front of them. , And they will not allow the elephant party to check us.
At the same time, telling them about the drama I filmed in the first place can actually deepen the relationship between them.
It is better to speak well than to do well. They need the power of the media to package themselves.
And we are a cooperative media for them. "
"Well... makes sense..." Roland pondered for a while, and finally agreed with his wife's point of view, but at the same time he accepted it, the corresponding question also appeared, "If you invite the old bushes directly, what should Zizton do? How to say?"
"Zipperton? What do you think?"
"Ideas? There are so many ideas!
The first one is to find Arnold and ask his wife to come forward.
If his wife comes forward, there is a high probability that we will be able to invite him as a consultant.
The second is to find Ronald (Perelman).
After all, he was Zipperton’s campaign fundraiser, overtly.
The third is to find Jeff (Bezos).
His backer, David (Shaw), is an economic adviser to Zipperton. Economic policies are discussed and formulated by them, and they are very familiar.
However, no matter which method is used, it is actually a debt of favor! "
Such words made Kate curl her lips again and again, "Roland."
"Um?"
"Are you in need of a beating?"
"how?"
"Do you know how many people want to owe favors, but unfortunately none of them can?"
"..."
"And what about you now? There are many favors you can owe!"
"..."
"When you can choose to be friends with some guys, but you don't know who to turn to?"
"..."
"Are you looking for a fight?"
Hearing such words, Roland rolled his eyes, "Hi! Don't I think my favor is valuable now!
If it was the time when I had no one to rely on, of course I would look for someone, but now...
Whoever owes the favor pays the least price, that is what must be considered..."
The words made Kate choke to death.
Although she really wanted to go back to her husband, but...
Well, she had to admit that her husband was quite right.
The current Roland is no longer the king of leg hugging in the past. When the resources under his control gradually surfaced, those who are eager to gain promotion and favor have already regarded him as a thigh.
If in the past Roland was only rich, and the life of a rich man made people feel that there was no need to strike up a conversation, then now, while power brings him pleasure, it can also attract countless people.
In this case, weighing the pros and cons has become a matter of course.
"Okay." Kate thought for a while, but finally gave up the rebuttal, "Then choose Ronald."
"Why?"
"Didn't you tell me before that Ronald can help you get Goldman Sachs in the Sony case?
Since he showed his favor first, we have to respond. "
Roland liked this statement, and he slapped his wife on the thigh to finalize the matter directly.
"That's fine, just find the two of them!"
Note: ①Disney previously broadcast "Mulan" on the web, and now Warner has chosen to let "Wonder Woman 1984" be played online and offline at the same time. . I wrote a telegram in the previous chapter and saw that Netflix had lied to me. After thinking that Netflix was a production company, they decisively bought Time Warner. Guggenheim and Goldman Sachs, who also felt that Netflix was stupid, prompted Disney and The merger of Fox, these are all the means for them to integrate content and expand wildly, because the capitalists have already understood that Netflix is ??not because of Netflix but because of the Hollywood production team. Why invest in a scam company? And the fact is just like what they thought, when the hot money enters the Hollywood giants, they already have the background and they can make the amount of Netflix for ten years in one year. ②The so-called revolution brought about by streaming media does not revolutionize Hollywood at all, but just like e-commerce revolutionizes the real economy, streaming media destroys cable TV and theaters.
(end of this chapter)
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