Chapter 399 Carve up the event
Since Sony, which is far away in Asia, can smell the current anomaly in America, how can the major capitals entrenched in the Americas fail to see the problem?
In this way, when Sony's chairman and CEO Nobuyuki Idei personally led the team and went straight to Los Angeles, hoping that Roland would forget the villain's mistakes and pass them off as a fart, those American capitals who wanted to carve up Sony actually Already carrying knives, guns and sticks, he appeared at Roland's house, eager to swallow the delicious fat.
Although Roland has always said that everything is an accident and he does not know what is happening outside, but Bill Gates representing Microsoft, Warren Buffett representing Berkshire Hathaway, and Apple Steve Jobs, Michael Dell for Dell, Steven Spielberg for DreamWorks didn't care about these things.
because-
"Controlling the present is more valuable than reminiscing about the past." Warren Buffett spread his hands at Roland.
Hearing these words, Roland, who was going to dismember Sony, laughed, with a trace of helplessness on the corner of his mouth, but more emotion in his heart, because he saw the beginning, but miscalculated the end.
According to his original idea, Sony, who fell into the net, would enter the countdown to death only when the anti-war sentiment in America rose, but now? Before the war started, these capitals that could clearly see the development of the situation could no longer sit still.
The excitement revealed from the inside out fully interprets the bloodthirsty nature of capital.
The practice of not asking about the cause, not about the process, but only seeking the result, puts the profit-seeking of capital on the table brightly.
What's going on right now?
Where did "Black Hawk Down" come from?
Are these things important?
As long as they can get full eventually, that's enough!
In this way, it became Roland's best choice to introduce the guys who came in a group into the living room.
And when Kate brought a cup of drinks and informed them that all the servants and bodyguards had been sent out of the house, the guys who had already been unable to hold back said, "Based on the current situation, Sony will die eventually, right?"
"Yes." Now that he knew their intentions, Roland nodded decisively without being pretentious.
Not only that, but he also gave a generous reminder.
“Since the small bush started a war right after taking office, in order to ensure public opinion and be re-elected four years later, someone must be responsible for this war. Therefore, I personally think that Sony has no hope of turning around.”
"Okay, then you who are passively involved in the whole process, do you want to share this cake?"
"certainly!"
The clean question and answer made both parties very satisfied, because now it is the group stage of sharing the cake, not the mutual suspicion in business cooperation. If it is secretive, it is better to turn the table and leave the game.
While Roland couldn't help nodding, Bill Gates, representing Microsoft, also expressed his desire.
“We at Microsoft want Sony Electronic Entertainment.
That is, all game console markets related to PlayStation.
According to our estimates when we came here, the company that occupies most of the host market in Europe and the United States is worth about 15 billion, but we at Microsoft will pay up to 50% of the price to buy it, which is 7.5 billion.
Of course, this is just an approximate figure.
The final transaction price must be determined according to the actual amount at the time of the transaction. "
Microsoft's demand was within Roland's expectation. When he set the trap for Sony, he had already guessed that Bill Gates, who wanted to use Xbox as the center to promote the Internet of Things in the home, was eager for this market.
And the game console is not within the scope of Roland's industry, so Bill Gates wants it, let him take it.
As long as Microsoft can contribute to the dismemberment of Sony, then this deal will be profitable.
"I have no objection." Roland shrugged, but he had a question, "But if you only want the console market, what should Sony Electronic Entertainment's game studio do?"
"Sell it to you." As if he had already thought of a solution, Bill Gates answered very slipperily, "Like Windows, IE, Yahoo, and MSN, we at Microsoft only make platforms, and our goal is to monopolize the home console business." market, so we’re not going to be involved in content development, and if you don’t want it, then we’ll consider selling it to other content companies.”
Roland is quite satisfied with this arrangement.
After all, his goal is to make Blizzard the largest game content producer in the world!
And after devouring all the game studios under Sony's name, the Blizzard in his hand is actually a combination of Activision Blizzard, Rockstar, and Sony Games in his previous life. In this case, who else can compete with him? big?
Um?
"Okay, what about you?" Roland shifted his gaze to Warren Buffett next to Bill Gates.
To be honest, when he saw the old coin, Roland had already guessed his purpose.
It is nothing more than some traditional industries that are sure to make money.
The old man's answer was also in line with Roland's expectations.
"Me? Oh~ We at Berkshire Hathaway need Sony Financial.
That is Sony's current life insurance, casualty insurance and bank loans. "
Sony has been involved in the financial industry since 1979. Its life insurance, vehicle insurance and traditional bank loan collection business are the most stable sources of income for the entire company.
Although Sony has repeatedly stated that it is an innovative company, if their financial income is removed, they would have been sent to the graveyard long ago. Without the continuous blood production of insurance business and loan collection business, all their R&D projects would be useless. It will not be possible to start, so it is a matter of course for Warren Buffett to choose this most profitable business.
After all, the most important source of funds for Berkshire Hathaway is actually insurance.
If it can obtain the operating license of life insurance and non-life insurance in Asia by annexing Sony Financial, then its tentacles will be able to spread wildly towards the surrounding countries.
"I have no problem with this."
After all, Roland is also a shareholder of Berkshire Hathaway!
It is actually a good thing for him that his company can continue to expand.
"What about the price?"
"The valuation of the financial industry is actually not high, and Sony Finance is only 8 billion to 10 billion at most.
And we will buy in half, just like Microsoft.
Four to five billion, this is a range that everyone can accept. "
"Okay." Roland nodded, and then turned his attention to the next person, "Steve?"
If Bill Gates and Warren Buffett are just Roland's partners, then Steve Jobs is his own person who can tell the truth, and after catching Roland's gaze, the tyrant was not polite and said directly : "Apple needs Sony's semiconductor image processor business, and I'm interested in their CMOS sensors.
If you want to know the specific application of this technology, I can tell you slowly later.
Because the things inside are too complicated.
Now, I'll just talk about the price.
According to the current application of CMOS sensors in cameras, laptop cameras, faxes, and multimedia players, its valuation is basically around 200-300 billion, and our bid is at most 100-1500 million.
Of course, Apple doesn't have that much money on its books.
So, when the time comes, I will raise money from you by issuing preferred shares. "
CMOS sensor?
When Roland heard this familiar yet unfamiliar term from Steve Jobs, his brain was a little confused.
Because he doesn't know what this thing is!
But after Steve Jobs continued to mention the camera, laptop camera and other referential items, Roland immediately realized that the CMOS sensor is the Sony camera!
Although this thing is not eye-catching now, it will be a big brother in the field of mobile phone camera sensors in the future.
Sony monopolizes half of the 10 billion market!
The remaining Samsung, Howe, ON Semiconductor, and SK Hynix all add up, and their market share is not as large as that of Sony!
‘I actually forgot about this thing? ’ Roland muttered to himself.
But after two seconds of thinking, he put all this behind him.
'Forget it, forget it, anyway, Jobs has already picked it up! '
That's right, with the continuous expansion of his own assets, Roland is now quite casual.
It doesn't matter if you miss one or two profitable industries.
In the case of money and power, there are many remedial measures!
And when Microsoft, Berkshire Hathaway, and Apple all finished their appeals one after another, Dell, whom Roland met on the first day, also spoke. As a Jew, as Bill Gates and Steve Knowing Roland's position, he didn't treat himself as an outsider at all, and said directly: "We Dell needs Sony's TV business.
Because now we are seeking transformation and want to get rid of the company's heavy dependence on PC for revenue.
So when we saw that Sony, the world's top three TV maker, might not have a future, we reached out to William.
Hope to be your friend. "
Roland was delighted to hear such words!
Because his favorite thing to do now is to be friends with others!
Ah no!
is to be friends with capital.
Be friends with big capital.
Huddle together to keep warm!
"Then how much is the industry in this area?" Without worrying about why Dell made a TV, Roland directly asked the question he was most concerned about, "How much can you pay for Dell?"
It seems that he has been coveting Sony's TV business for a long time, but it is more like a capitalist's shrewdness. When Michael Dell heard Roland's inquiry, he rolled his eyes and said: "Although Sony TV The global market share can be ranked among the top three, but the valuation is only about 5 billion. According to the halved purchase standard, we can pay up to 2.5 billion.”
'Come on! This **** is simply robbery! '
Roland complained fiercely in his heart.
‘Sony TV is valued at 5 billion? '
‘Just a little bit more than CMOS sensor technology? '
'It's outrageous! '
However, just when Roland felt that the capital was bloodier than he thought, Steven Spielberg, who was the last to speak, made him understand that Michael Dell's greed actually stemmed from Sony's weakness.
“We at DreamWorks wanted Sony Pictures Entertainment.
Although Sony spent 3.4 billion to buy Columbia Pictures Entertainment from Coca-Cola and assumed a debt of 1 billion, the company's losses in the past few years have put its value in an embarrassing position. situation.
The current Sony Pictures Entertainment has a maximum of three billion.
According to the acquisition rule of halving the value, our DreamWorks is only willing to pay 1.5 billion to acquire it.
This is the unanimous opinion of me, Paul, and Jeffrey. "
Looking at the old man's smiling face, Roland shook his head helplessly.
How could he fail to understand what the old man said?
Guaranteed equity!
Roland, who is a shareholder of DreamWorks, knows in his heart that the current DreamWorks will never be able to spend 1.5 billion yuan, so if he wants to continue this acquisition, then one of the ways is to get a bank loan. In the case of the annexation of DreamWorks, the acquisition of Sony Pictures Entertainment through capital increase is the best method that big capital can use. Therefore, the old man must control the acquisition amount within the scope of the capital increase that he can accept, so that he can deal with it when Microsoft is in trouble. Keep your equity.
That is to say, assuming that Microsoft is in trouble, according to the old man's shareholding in DreamWorks and the acquisition amount of 1.5 billion, he needs to pay less than 400 million in cash to ensure that his shares will not be diluted, and 400 million For him, it was just the after-tax accumulation of ticket dividends that Universal Studios paid to him in the past eight years after leaving Universal in 1993.
He can easily deal with possible accidents and let DreamWorks still belong to him.
As for Jeffrey Katzenberg?
Even if he can't pay the money and let Paul Allen's shares grow, it doesn't matter.
Because Roland is sure to be able to afford the money.
And the two of them combined, the shares have steadily exceeded the threshold of 50!
‘Little abacus! Little abacus! '
Roland sighed in his heart, he understood what the most business-savvy director in Hollywood was like.
However, while he was feeling, Bill Gates also glanced at him.
The invisible desire made Roland show an awkward but polite smile.
He can feel the determination of the richest man to build the Internet of Things.
But he didn't want to talk about the Internet of Everything with the other party.
Because, who can refuse, let people all over the world use my computer and mobile phone to connect to my website, search for my entertainment services through my search engine, and watch my media broadcast the news I like to see? ?
And if I can also communicate with the world through my chat software, buy various goods and service facilities through my special sale website and payment platform, and shuttle around the city through my driverless car...
Then, even better!
In fact, James Cameron has long expressed the ultimate meaning of the Internet of Everything.
That's Skynet!
Although the Terminator is scary, who wouldn't want to control it?
Of course, this kind of thing that hasn't even appeared in twenty years is not in the scope of Roland's current consideration. After finding that Bill Gates has been staring at him, Roland took the initiative to bring the topic back on track, saying : "Okay, that means, the five of you are going to take away Sony's mainframe business, financial business, semiconductor imaging business, TV business and film business?"
"Yeah! Is there a problem?" Bill Gates nodded first and looked at Roland with a smile.
"What's the problem? The problem is too big!" Roland rolled his eyes and said, "You have picked up all five good businesses, so I can only pick and choose among the remaining garbage. ?”
Such words made the five people laugh immediately.
Although they knew that what Roland said was true, but—
Face project still needs to be done.
So, Warren Buffett opened his eyes and told nonsense.
"How is it possible? Isn't there Sony's second most profitable music business?
Your music company has been established for many years and has never developed. Now it is fine. You don’t need to find a way to develop it, just buy ready-made ones! "
"Yeah, yeah, one step is in place, isn't it good?" Michael Dell also nodded in response.
In such a situation, the corners of Roland's mouth raised.
Although Sony Music is indeed his most wanted asset, but now—
He needs these people to help him solve the problems behind this asset!
No way, who will let the market value of Sony Music be affected by one person?
If this guy can’t be dealt with, then Sony Music is worthless, but if he can be dealt with, then Sony Music will be the top four in the world!
And this guy, in fact, is the King of Pop—
Michael Jackson.
Note: ①In reality, Berkshire Hathaway did not get the first Asian non-life insurance business license from Singapore until 14 years ago. If the license can be obtained before then, it will be of great help to the company's insurance and reinsurance business. Of course, the reason why the old man couldn’t get it before was not because the financial markets of various countries were not open, but because many places were divided up by Citigroup and Morgan. In reality, Sony’s bank license was only obtained after Morgan’s capital injection. To be honest, this situation is outrageous. ②CMOS technology has matured in the early 1990s, and it has been applied to the field of videophones for two thousand years. It is not an invention in the Internet age. If it is traced back to the source, it has already been commercialized when digital cameras appeared. It's just that people don't know it. ③ In reality, Dell was indeed seeking transformation in 2002. They have done TVs, handheld devices, digital audio and printers, but the result is that they have killed everything except printers. ④About the halving of asset value written in the article, the acquisition is a matter of long-arm jurisdiction. When Yankees use this traditional art to acquire other companies, the value of those companies will not follow the market value, and the Yankees will set their own prices. That is to say, if the U.S. Department of Justice issues a fine of 50 billion for an asset with a market value of 100 billion, then the capital that swallowed it can be taken at 50 billion, because the money will eventually be handed over to the United States. To put it more simply, I will rob you of your assets, and I will take away your money from selling them as a fine! That's what people do in reality. For the specific process, just look at ByteDance.
(end of this chapter)
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