Chapter 390 RA bullies people!
Many people may not know the concept of a movie that has won 65 million box office in its first weekend without the support of big stars.
We usually only use two words to describe this kind of achievement: Beep!
Although compared with Roland Allen's works, the box office results of "X-Men" which are no match for one day in three days are very impressive, but no matter whether it is the past, present or future, who can stand up to the trend of the times four times in a row? Pig ratio results?
If you exclude Roland Allen, who has surpassed the scope of human beings, then you will find that "X-Men" has reached the top.
because-
Warner's disaster blockbuster "The Perfect Storm" only had a box office of 41 million in the first weekend!
The sequel to Paramount's ace series "Mission: Impossible" only cut 57 million!
The epoch-making memory "The Phantom Menace", the box office score in the first weekend was only 64 million!
When "X-Men" stepped on the corpses of its predecessors to reach the top, the most direct victim was "The Mummy Returns" of the same period. Under the impact of "X-Men", its box office was not as good as It is expected that the achievement of 48 million makes the investment of nearly 100 million seem extremely ridiculous, and if the global 400 million of the previous work is counted, then the development and production of this series is obviously the decision-making level in the market assessment. fail.
But at this moment, who cares about such things?
In the era of winners take all, losers are destined to be forgotten by people.
Correspondingly, of course the strong are stronger!
After the first weekend's box office was freshly released, the popularity of several leading actors exploded. IMDb's actor ranking is the most intuitive reflection. Charlize Theron who played Phoenix, Harry Bay who played Storm Ray and Professor X's Patrick Stewart all made the top ten, but even so, they couldn't beat Hugh Jackman and Ian McKellen.
Starting from Monday, the rankings of these two guys have soared like rocket boosters. In just 18 hours, they successfully occupied the first and second places, becoming the most concerned movie stars by IMDb users that week.
Such a situation also made Kevin Fitch, who wanted to create character designs in front of the audience, ecstatic. He helped them contact various talk shows while the iron was hot, so that these guys could gain unlimited popularity within a limited time.
And this arrangement was readily accepted by the two.
After all, in this world, there is no actor who does not want to be famous!
"Yeah! Yeah! Yeah! Playing Logan is a huge challenge for me, because claws are not common in daily life. In order to fight better, the crew uses three kinds of plastic, wood and steel. The materials made nearly 700 claws for me to try, and I need to adapt to the movement style with claws under the guidance of the fighting coach."
Hugh Jackman punched the camera out of thin air, and shared his experience playing Wolverine to the audience in front of the TV.
"We usually like to swing straight punches in fights, but Logan is different, because the sharp claws can not only stab, but also grab, and even slash all the way up in the process of picking, precisely because of the changeable style. , so we can create more exciting moves in a limited space. The only core is actually Logan's iconic 'fury'. The indomitable momentum is Logan's soul. In order to achieve this, Every time I shoot a scene, I take a cold shower first, and that physical calm makes my subsequent frenzy more aggressive."
If it is said that Hugh Jackman’s conversations are all about his dedication, because he has just stepped into Hollywood and needs to be recognized by the audience, then Ian McLean, an old drama player who has no burden, chats with the host, but It’s the story during filming, “Actually, Patrick and I don’t know how to play chess at all. When we were filming the last scene of the movie, when Magneto played chess with Professor X in prison, the two of us actually laughed a lot. Because we keep making mistakes."
"The most interesting thing to me is actually the scene at the train station. Magneto sucked all the police cars into the air, because at that time the police cars were all tied with wires, so at a glance, you will feel like you are in a puppet show. Backstage, with a wave of my hands, all the dolls will dance with my movements. That feeling is really great!
You know, when I was filming the "Lord of the Rings" series, as a mage, I rushed up and fought with people from the beginning to the end! It wasn't until "X-Men" that I enjoyed the charm of magic! "
Although after the movie is released, the major Hollywood film companies will arrange TV shows related to the production team based on the performance, so as to continue to stretch the box office, but in fact, no one knows whether this approach is useful.
How many viewers can a talk show bring into the theater?
How much box office can it bring to the movie?
No one can give an accurate answer to this kind of thing.
After all, this thing is different from the road show of the main creative team.
If the main creative team runs the road show in person, the audience will definitely support it because of the news.
Because this is the real way to meet people!
And talk shows?
With the yelling of a TV, who knows how much driving force there can be?
But when all parties follow the process and publicize in sequence, if you don’t follow suit, it will be unreasonable both emotionally and rationally.
In this way, the parrot propaganda program has continued since the birth of television.
Of course, this is only for ordinary movies, because ordinary movies sell just movies.
As for advertising movies, they use characters as the driving force, and they can know the effect just by looking at the sales of the peripherals!
In the case of reporting 65 million in the first weekend, "X-Men" earned 50 million in the next week, and when the cumulative box office in North America was pushed up to 115 million, it was even more surprising. It is the peripheral of Wolverine and Magneto!
In just ten days, 100,000 replaceable dolls with a price tag of 59.99 were sold out by fans on Amazon!
The related $29.99 arm and thigh parts have also sold nearly 70,000 sets!
Just this item alone, the income is more than 8 million!
In addition, the Magneto helmet for $65 a piece, the Magneto battle suit for $85 a piece, the cloak of Magneto's must-have equipment for $25 a piece, and the 100 Wolverine's claws cost $0.50 a pair, and Cyclops glasses cost $35.00 a pair. The turnover of these things has also reached six million!
Although it seems, eight million plus six million is very little.
Compared to the box office of 115 million, that is simply a younger brother!
But in fact, the profit of peripherals has exceeded the box office!
Because of the surrounding cost, it is not one-tenth of the selling price!
Actually, the vast majority of Hollywood peripherals are made in Mexico.
Find a manufacturer in Mexico, place an order for them to make the corresponding peripherals, and then import them to North America for sale.
Due to the low cost of labor, the cost is very low, coupled with the existence of the US-Mexico Free Trade Agreement, so as long as these things are made into clothing products and parts, you can enjoy a 62.5% to 100% tariff reduction .
That is to say, the final cost of the 14 million surrounding turnover will not exceed 2 million at most.
Even after subtracting Amazon's two-point commission, Wal-Mart's six-point commission, and then deducting nearly fifteen points of financial expenses, management expenses, and sales expenses, these things can still bring Roland Allen nearly one Tens of millions of profits!
What about the box office?
The box office of 65 million is multiplied by 60% of the first weekend, the box office of 50 million is multiplied by 55% of the next week, and then 10% of the announcement is deducted. The profit after pumping water and sharing the investment with Global...
This special one didn't even earn back the investment cost!
So, even if the major data companies predict that the North American box office of "X-Men" will reach 160 to 180 million, and the global box office will reach about 350 million, but these are not important anymore!
It doesn’t matter if you don’t make money!
Because as long as the advertising effect is achieved, they can grab a steady stream of profits!
When Kevin Fitch learned that the peripherals of "X-Men" made a profit of 10 million in two weeks, he knew that he had succeeded, and after his colleagues in Hollywood calculated this figure...
A few days ago, they were laughing at Roland Allen for finally missing, and they froze on the spot!
The five big characters of 'Just Nima is outrageous' were engraved on their bright foreheads!
"Spider-Man just left, and Wolverine came again? Does this still make people live?"
In the conference room of Universal Pictures, there were bursts of wailing, "Are Marvel's superheroes so popular? If I had known earlier, we wouldn't have sold Hulk and Iron Man to him!"
"If we still have the copyright in our hands, we can already shoot ourselves!"
And it is Fox who regrets more than Universal Pictures.
Because Ronald Perelman begged them to buy the X-Men at the beginning, but unfortunately, they didn't care about these mutants and gave up the popular Wolverine and Magneto to Roland Allen.
"Why! Why on earth is this! How can Roland Allen make these characters?"
"It's not like these characters haven't been filmed before, but no one likes them at all!"
"Is it because of special effects? But after "Star Wars", the special effects industry has developed for so many years, and "Terminator" and "Jurassic Park" have enjoyed such dividends!"
"AHHH!!"
They can't figure it out.
And the one who can't figure it out more than them is Sony.
Or in other words, their hearts are bleeding now.
"We had half of the Spider-Man copyright, right? Then it was taken away by James Cameron?"
"My God! How could we have made such a decision in the first place!"
“How did we think that a comic movie must star a superstar to be successful?”
"Comic adaptation movies have nothing to do with superstars!"
“It’s true that superstars can turn anime into movies, but manga movies can also turn ordinary people into superstars!”
"If Roland Allen's current development speed is followed, more than ten years later, this transaction will definitely become a laughing stock in Hollywood history! We who sold the copyright of Spider-Man will definitely be nailed to the pillar of shame for future generations revile!"
It's a pity that no matter how they mourn, they can't change the fact that has already happened.
The complete Marvel is in the hands of Roland Allen, a big capital with a net worth of more than 30 billion, and no one can peek at it.
And if the "X-Men" created by Warcraft Films and Television was the first advertising movie in the 21st century, and let Hollywood colleagues see what is called derivative income, then two weeks later, another self-created IP The rise made those companies that have experienced a hundred years of ups and downs look dumbfounded.
On May 18th, "Shrek" was released, killing the market again!
Although "Shrek"'s first weekend results were not impressive, only closing in at 42 million, but when that simple and honest green creature entered thousands of households through the way of spreading the word, it was so cute. The image of trumpet ears immediately attracted the attention of children! And when the children found out that there was a cheap stupid donkey and a fat dragon queen in this cartoon, the kawaii Lalang voice immediately made this movie a favorite in the children's minds. The classic!
The next week reversed!
Less than 100 million in fourteen days!
To be honest, "Shrek" is actually not a mainstream movie. Although the producer DreamWorks promotes the inner beauty regardless of appearance, the characters in it are still pedantic when dealing with love.
If not, why should the heroine become the same race as Shrek?
Does giving up human identity really mean the beauty of love?
Could it be that only after pulling the heroine to the same level as himself, can the hero be with her happily?
Isn’t this a kind of double standard with racial discrimination?
But none of these things matter.
As I said before, a character with personality is definitely more attractive than a perfect story.
Babbling donkey...
Big female dragon who loves donkeys…
Cute kitten...
The ugly and mischievous Shrek...
These things are what make the audience remember and love deeply!
And when they all get together...
The qualitative change caused by the quantitative change has made the toy set the biggest profit point of DreamWorks Animation!
At the same time, colleagues in Hollywood really couldn't bear it anymore, cursing and wanting to quit the group chat.
Reasonable!
When everyone racked their brains and couldn't come up with a classic IP, your special code is just like the IP mass production machine, crazily selling your own ideas to the outside world!
Star Wars, Indiana Jones, Jurassic Park…
Which of these special codes can't be eaten for a lifetime?
If it's just these, then forget it!
The point is that the current Shrek also has such signs!
This special code is very annoying!
And what makes the rest of the industry uncomfortable is that these guys are also uniquely able to teach real success!
George Lucas can do Star Wars by himself, hey, you are so special and you still have Steven Spielberg to make Raiders of the Lost Ark!
Steven Spielberg can make a Jurassic Park by himself, hey, you are so special that you have to help Roland Allen create some Marvel movies!
Co-authors, are you working on the common prosperity of the Belt and Road Initiative?
Next, will Harry Potter and Pirates of the Caribbean, who also cooperate, also hang us?
Is it better to play games like this without you guys!
This is simply bullying!
Note: ① In reality, "X-Men" itself had a box office of 54 million in its first weekend, which is not much different from "Mission: Impossible 2". The reason why the total box office is not as high as "Mission: Impossible 2" is because "X-Men" is not as well-known as Tom Cruise, and the international box office is lagging behind. ②"The Return of the Mummy" actually had a box office of 68 million in its first weekend. ③The profits around Hollywood are higher than that of Apple mobile phones, and the most amazing thing is their ability to take advantage of loopholes. Before the signing of the US-Mexico Free Trade Agreement, they produced a whole set of toys, for which they had to pay a lot of tariffs, but after the signing of the agreement, almost all of the one-piece toys were made replaceable by them, Because the main part can be imported as a toy, but the limb part can trigger the terms of tariff reduction and exemption through plastic parts. Of course, since 2003, it has been gradually transferred to us. ④ "Shrek" is also a character-designed movie. In fact, some people have always compared it to North American Zhou's comedy. A good character design can cover up many shortcomings in the plot. As for whether this approach respects the movie... Different people have different opinions Smart, for capital, since three-dimensional characters can make you a lot of money, why bother to make feature films that most audiences don't like? In the era of entertaining to death, everyone is impetuous.
(end of this chapter)
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