Chapter 387 "X-Men" (1)
In this world, no success is accidental.
Many people may think that Hollywood is the largest casino in the world, and all kinds of capital are betting on luck with money. When they see good projects, they flock to them, and when they see bad projects, they crazily avoid them. Anxiously waiting for the final result, but in fact, the guy who really gambled would have lost his pants and jumped off the building long ago.
Take Disney as an example. In the era of Walt Disney, they have already used movies as advertisements. They have never tried their luck. The real goal is to drive the profitability of other projects by means of global promotion.
When the film project was established, they had already defined the starting point of the production as selling goods, and in this case, it became a matter of course that the charm of the characters was greater than the plot of the film.
There is no "Maleficent" garbage, right?
But they still sold 750 million at the box office.
More importantly, the box office is not Disney's profit point at all.
Having topped Halloween five years in a row thanks to the fairy godmother Marlene Fissen's costume.
The income from this item alone has exceeded the movie itself.
And what about Maleficent 2, which was born after seeing the crazy box office of the previous work?
Poor plot makes Arlo the most disgusting Disney princess.
But at the same time, Aurora continued to die in the film, and the act of entrapping the godmother once again stimulated people's goodwill towards Mary Fissen. On the surface, the movie hit the street, but the new skin of Marlene Fissen, who is deeply sympathized by people But it continued to sell out.
Seventy-five dollars for a fixed sit-up action, three hundred and ninety-nine dollars for a replaceable doll, sold out of stock.
In this case, what is the movie?
Under normal circumstances, if you want to advertise a product globally, you need at least two to three billion yuan.
Effects are not guaranteed yet.
And when I used the two or three hundred million to make a movie...
Advertising fee, and the special code can get back blood through the box office!
In addition to Disney, most of the rest of the companies are like this.
Warner and Sony’s movie-derived game revenue has exceeded that of movies year after year;
Universal’s Jurassic peripherals, Minions peripherals, and the racing peripherals brought by Fast and Furious also made the movie revenue look like a joke;
Even the worst Paramount can make "World War Zombie" into a blood-sucking game, selling Tom Cruise's figurines like crazy!
And at this time, Leek laughed at the huge loss of capital?
With this kind of vision, it's no wonder that people are flying!
In fact, while Sony, Fox and Paramount laughed at Roland, why wasn't Roland laughing at them?
Lost 30 million?
That’s attracting fans for Christopher Nolan!
After the formation of the Nolan Church group...
Not to mention Sony, Fox, and Paramount, even if these three companies add up, they cannot escape the fate of being beheaded!
Of course, this is not criticizing Christopher Nolan’s works, nor is it dissing his fans, but in the eyes of capital, fans and creators are all lifeless individuals!
What fan circle? God? None of this matters!
Because of profit, he is the real father of capital!
As long as you can make money, what's wrong with having a personality cult?
As long as I can make money, I will sell myself!
Marilyn - Monroe, Michael - Jackson, Michael - Jordan, which one does not have a bunch of believers?
Although these words are ugly, but making gods is the invincible method for capital to harvest leeks!
So, boycotting fan circles is really a matter of talking to the ears—but the brain!
Because no one can do it, let capital, not profit!
Lao Lai's son can become a debt repayment for his father under the cleansing of the public relations draft!
The 68,000 LV kite I used before is just like a fake one!
The bouncing votes of the Polish **** can be turned into excellence under the cleaning of the filial son!
Before co-authoring, wasn’t it a game?
...
Of course, Roland's god-making plan is only known to him. In the eyes of outsiders, Warcraft Film and Television has really hit the street this time, and the group belonging to his own people has no time to care about these things.
Because of continuing to push the X-Men, that's fundamental.
That’s right, four weeks after “Memento” was released, on May 4, “X-Men” also made its debut in theaters, competing with “The Mummy Returns,” which was released on the same day, and meeting the public.
And the reason why the schedule is so tight is entirely because there are too many masterpieces this year.
On May 11th, there will be Heath Ledger's "Holy War Knight", although he is not as famous as later generations, but on May 18th, there will be DreamWorks' "Shrek" Angel Eyes starring Jennifer Lopez.
In other words, if the "X-Men" did not fight with "The Mummy Returns" on May 4th, but chose to fight against "Knights of the Holy War", then a week later, they would be massacred by their own people. Dodge Shrek and move the film to the last Friday of May, the 25th, which will hit Disney's Pearl Harbor again.
In this way, it became the only choice for Warcraft Movies and Television to be released next to "Memory Fragments".
With the arrival of May 4th, it is not surprising that there are long queues in the ticket halls of major theaters in North America.
It's just that this time, people didn't treat "X-Men" with the same crazy emotions they treated "Spider-Man 3" as they did half a year ago, but stood hesitantly in front of the vertical poster, not knowing what to do.
"Which one shall we watch?"
A couple intertwined their fingers. The boy's eyes fell on Rachel Weisz's single poster, while the girl's eyes were fixed on Hugh Jackman, who was wearing a black tights and had a beard. body.
“Watch The Mummy Returns.”
The boy said: "We've all seen the first "The Mummy", so it's natural to watch its sequel now!"
Such words caused the girl to make an unexpected noise, "Have we seen "The Mummy?"
While speaking, her eyes also flicked. After staying on the poster of "The Mummy Returns" for half a minute, she moved to "X-Men" again, "What is "The Mummy" talking about? I forgot ..."
"It's about Brendan Fraser and Rachel Weisz's adventure in Egypt!" The boy shrugged and said, "It's pure special effects, if you ask me about the plot, I really can't tell .”
"You don't remember the plot either?" Hearing what her boyfriend said, the girl's voice became a little cheerful, "Since I don't even remember the plot, let's watch "X-Men"!"
"Why?" The boy was a little surprised by such behavior.
But before he gave his thoughts, the girl said with reason: "The reason is very simple!
Since we don't remember the plot of "The Mummy", isn't it just a matter of finding pleasure to watch "The Mummy Returns"?
Instead of watching with guesswork, it's better to watch another new story! "
"..."
The boy was a little speechless, "But we agreed to watch two movies this month!
Now that I've watched "X-Men", the only thing left is to watch "Shrek" next week! "
"It doesn't matter!" While the girl felt indifferent, she became more interested in the handsome guy on the poster, "Although I missed it now, after the "Mummy Returns" disc comes out, we can put all the discs of the two movies together." Rent it home and watch it!
What's more, do you think I don't know what you're thinking?
You want to watch The Mummy Returns because you think Rachel Weisz looks pretty in jeans and a tank top?
Spend a dozen dollars just to get a glimpse of Rachel Weisz?
This is really a loss! "
The girlfriend's words made the boy unable to complain. Looking at the guy who was also obsessed with the poster, he thought to himself: "Don't you think this Australian actor is more handsome than Brandon Fraser, so you want to watch "X-Men" ? '
It's just that he didn't dare to say this kind of words at all, so he could only follow his girlfriend's meaning and said: "Okay! Okay! Let's go to see "X-Men"! Let's go to "X-Men", shall we?"
The three views follow the five senses, this sentence is not nonsense.
The reason why many actors become popular overnight is because he is handsome.
That's how Tom Cruise got his start, and Edward Norton is even more handsome in "First Fear".
When the public doesn't know you, your appearance is the weapon of fame.
Handsome guys will get more opportunities, because beauty itself is a scarce resource.
Of course, no matter how handsome Hugh Jackman is, he can't reach the level of Roland Allen, a global player who kills both men and women. Under this alternate choice, when young couples enter the arena, there are more than 100 seats, and only 60 people are seated, and more than 30 seats in the front, back, left, and right are all vacant.
Compared with the previous blockbusters with a 90% attendance rate, the number of viewers of "X-Men" is really a little hip, but if compared with the 40% average attendance rate of the midnight show, the 60% audience , is already a passing level.
Especially under the circumstances that Roland Allen expressly prohibited Warcraft Film and Television from bundling the "X-Men" and "Spider-Man" series, so many people can enter the theater under the impact of "The Return of the Mummy". It's a very good result.
After sitting for a while, the lights dimmed.
As the screen lights up, Marvel's book-like logo suddenly appears.
When the audience in the theater saw the opening without the Universal logo, unexpected emotions surged up, because the last work that dared not insert the six logos in the opening title was called "Spider-Man".
"Is this movie a sequel to Spider-Man?"
"I don't know! I haven't heard of it before!"
"Then why does it only have the Marvel logo? I remember that when "Spider-Man" was released, the media deliberately popularized it, saying that "Spider-Man" was an independent film produced by Marvel, and Sony just invested money, so Sony didn't hang up. logo, and now, "X-Men" is also an independent production of Marvel? Universal only invested money?"
"Who knows? Let's watch it first, and then ask on Rotten Tomatoes and look it up on IMDb after reading it."
No one can answer their questions, and when they are wondering and curious, the movie has already started.
At the beginning, it is Germany in 1939.
The dark rainy night was illuminated by searchlights like daytime.
Nazis, hunting Jews throughout the city.
Soldiers with guns kicked open the gates of every house, forcing civilians to gather in the street with their black muzzles. Big raindrops wet the clothes of these people, and their staggering steps splashed countless mud. The obedience like a sheep is the embodiment of inner fear, and the dead silence of going out of the city is the desire for life.
That’s right, in Marvel’s settings, Magneto King Max Eisenhardt is a Jew.
His ability was also awakened while avoiding the Nazis massacre.
His hatred for human beings was formed by the oppression he experienced since childhood.
Because of this, when those Nazis soldiers with live ammunition dragged the little guy in a newsboy cap and red shirt away from his parents, he, who did not want to be separated from his family, showed his resistance, especially when he saw that the concentration camp After the door was closed by those guys, the outstretched hands made him feel the charm of the magnetic field for the first time.
He deformed the iron gate, bent the thorns into thorns, but unfortunately, he who had awakened his abilities for the first time did not know how to use them skillfully. Come here, after smashing his cheek hard with the **** of a gun, the fainting caused by the severe pain brought peace to the world.
When the Nazis soldiers who felt strange turned their gazes to the gate that isolated the world, the close-up of the unrecognizable guardrail proved the identity of the little boy to the audience, and at this time, the voice-over also sounded:
"Mutation is the key to evolution, it allows us to evolve from a single cell to the master of the universe.
This process is very slow and will take tens of thousands of years, but there will be a mutation cycle every hundreds of thousands of years.
No one knows in what direction humans will evolve when the mutation cycle arrives.
But everyone knows that in the early stages of evolution, these guys who have evolved will become aliens in the eyes of the public. "
Yes!
When Roland Allen delegated the production rights to Kevin Feige, the current version of "X-Men" and Roland Allen's previous life version had a deviation of 100 million points, or in other words, Kevin Feige Qi made changes to the basic narrative structure.
The original version of "X-Men", it has a lot of slots.
The most prominent thing is that the story is not strong.
At the beginning of the movie, it explained Magneto’s ability to awaken in the concentration camp, but before the audience could understand the plot, they changed the style of painting and used sunny Tennessee to replace the rainy World War II Germany.
Immediately afterwards, the cuter young Magneto was replaced with a good-looking little rascal, and the plot of the little rascal kissing her boyfriend and almost killing him was forced into the audience's mind.
What the fuck? ? ?
What are you guys playing?
Magneto just got an ability and then ended?
The second-line hero, Little Rascal, was pushed directly to the center of the stage?
Those who know know that Little Naughty's ability is to quickly take away the memory, super power, personality and even life of other living humanoid intelligent life through skin contact. Those who don't know will be stunned!
It’s easy to think that Little Naughty is Magneto’s daughter!
If this kind of transition is outrageous enough, what is even more speechless is the connection of the next plot.
When Little Rascal looked horrified at his family members saving his boyfriend, the movie cut to Phoenix Girl being questioned by Congress, where a bunch of people were discussing the issue of the Mutant Act!
After their discussion is over, when the plot continues to advance, as the screen flashes again, the little naughty runs away, encounters Wolverine in an underground boxing match, and then is inexplicably presented in front of the audience.
Be reasonable!
After this series of transitions, no one can understand the plot of the movie!
And what is the most taboo in commercial movies?
complex!
After watching it for twenty minutes, it turned out to be a blur?
How could this kind of result be accepted by the audience?
So, under the control of Kevin Feige, the narrative structure of the entire movie develops linearly.
When Magneto awakened his ability in the concentration camp, similar to the narration of "a long, long time ago", he began to explain his oppressed and miserable childhood. He told his pain in ten seconds and explained his escape.
After Magneto escaped from the cage, revenge became the eternity of his life, and when he found out that he had supernatural powers, it became his goal to search for companions to fight together, and in the process, he destroyed countless people. He has few enemies and made many friends, but Professor X, who has different ideas from him, is his biggest obstacle.
It's like Peter Jackson explained the memorabilia of the entire Middle-earth world in seven minutes!
In the case of not shooting a personal movie, but a series of things like why Magneto became a villain and why he has to deal with human beings, we must explain clearly!
Although these things are indeed insignificant things in the eyes of the creators, because every creator will be blindly confident that the guy who comes to see his work will definitely be able to persist until the villain’s identity is exposed, but in fact, in commercial creation, try your best to Do your best to underestimate the IQ and patience of the audience, that is the right way!
As long as it does not violate logical common sense, it is not insulting the audience's IQ, but giving them a sense of substitution!
If someone wants to refute, then hit him in the face with such movies as "Raiders of the Lost Ark", "Terminator", "Transformers", "Mission: Impossible", "Inception", "Batman" and so on!
As long as there are big-selling movies, none of them will fool the audience at the beginning!
Note: ① Disney has too many tricks. After the release of "Maleficent", Maleficent's costumes surpassed the centuries-old costume vampires who have monopolized Halloween for the first time, and became the first choice for all major drag parties. There are 100 costumes on Amazon Five knives each, and sixty knives for the horns on the head. This alone is no worse than Aisha. And this is the first time that Disney does not sell princesses and godmothers. Yes, Disney has never made a live-action movie about Princess Aurora. If this is not intentional, then everything is accidental! ② Stan Lee is very cunning, really very cunning. I wrote before that Marvel and DC put black people killing vampires into comics in order to fight against censorship, making vampires a comic story, but in fact, before that, Manga Wei has already brandished "X-Men". In the 1960s after World War II, the blockade of Jews in the United States was gradually opened. Some fields such as employment, education, residence, and membership organizations that were once forbidden to involve Jews began to accept Jews. They were no longer listed as special treatment, but became part of the white group. At this time, Magneto appeared, and the meaning of its existence was to promote the democracy and freedom of the United States. At that time, whoever dared to say that "X-Men" was harmful was racist, and the Jews who had just been promoted also liked it. Seeing the emergence of this kind of solidarity, the theory of harmfulness of comics was hammered to the core of the earth for the first time. Comics are no longer harmful. Watching and promoting them is a manifestation of democracy and freedom. Because of this, Marvel, who found survival skills, survived.
(end of this chapter)
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