Chapter 371 Crazy!
In fact, since the end of 1997, when Steven Spielberg proposed to Roland Allen a joint six-big deal, Roland Allen has been thinking about how to announce to the public that he will retire from the industry. thing.
because-
The popularity is too high, it is not easy to retreat!
This is not his bragging!
After all, since 1990, he has won nine box office titles in ten years.
Among them, one has four consecutive championships and one has five consecutive championships.
This achievement is already a manifestation of an era of monopoly.
Not to mention, while monopolizing the era, he also raised the achievements of the entire era without limit.
It occupies four of the top five box office rankings in film history.
With such an achievement, even Harrison Ford, who ruled the 1980s with two major series, couldn't do it.
More importantly, he is only in his twenties now!
This is the most deadly root!
Roland Allen at this moment is like Michael Jordan who has just entered the golden stage of his career. Everyone feels that he has become a legend and has more time than other peers, so he can make his legendary experience better When it continued... Hey, he changed his style of painting and announced his retirement to the world.
The most affected by it is that the attendance rate of the United Arena has dropped below 50%. Therefore, the associated annual tourist numbers in Chicago have dropped by 11%, and the direct economic loss has exceeded one billion US dollars. The stock price of sponsor Nike It fell by 4% on the opening day, and the sales that year were nearly 250 million less than before.
Although Roland Allen does not have an endorsement on his back, there will be no unlucky sponsors like Nike jumping in a hurry when he announced his retirement, and Hollywood and competitive sports are completely two concepts. The size of the arena is small. The attendance rate is directly affected by superstars. The North American Theater Alliance calculates the number of movie viewers every year in hundreds of millions. The huge size will not let them be influenced by a single individual, and the theaters will not be affected by a single person. He is scratching his head and scratching his head, but the problem is that facing the influence is not just these two points, in addition, there is a greater fan factor.
Michael Jordan, old gambler.
On the North Carolina campus, he was obsessed with gambling. During the Bulls' three consecutive championships, the team's plane was their temporary poker table.
Barkley even publicly declared on the program that he and Jordan played golf with a bottom of 100 per hole. When he got interested, he played a hole with a maximum of 300,000.
And before he announced his retirement in 1992, the league that had just been rebroadcasted also conducted two gambling investigations on him, one of which was related to the murder of a bail bond officer pursued by the FBI, although the two investigations were ultimately unresolved. There was no public incident similar to Thompson's murder of his wife, but in the summer of 1993, when the media asked him how he would come back, he said in public many times, "Unless David Stern wants to I'm back."
It is precisely because Michael Jordan's personal image is swaying on both sides, so even if his retirement has brought huge economic losses to Chicago and Nike, the impact is still within the controllable range of basketball.
After all, in competitive sports, there is only winning and losing, there is no handsome or ugly!
The situation of Roland Allen is completely different.
Because what Roland Allen sells is never the movie itself, but a deeper self.
When the vast majority of adolescent children long to escape from the control of their parents, but cannot realize their dreams—
The "Home Alone" series appeared.
When the number of single-parent families in America is soaring, and many children do not get fatherly love—
"Terminator 2", appeared.
--
"Jurassic Park", which stepped on the wave of the times, appeared.
When the Internet exploded and a new wave of the American Dream emerged—
"Forrest Gump" was also mixed by him.
When children grow up, have ideas, and think about the future—
"Titanic" and "Saving Private Ryan" accounted for love and responsibility.
When visual effects overwhelm the plot and impetuousness overwhelms everything—
The "Spider-Man" series was born.
To put it mildly, Roland Allen has been cleverly selling the world that the public desires.
To put it bluntly, all commercial blockbusters have been managed by him to become the public's favorite for him!
When every step Roland Allen takes is what the public is willing to see and hope to get...
He is no longer himself.
It is the spiritual sustenance of countless people!
Debut, growing up, falling in love, starting a family, every choice he made is the desire of the public!
Because of this, his relationship with the public is actually to develop the relationship between games and players.
He has become the spiritual phantom of the public, and in this case, deciding to retire is equivalent to Prince Harry and his wife suddenly announcing to the British people that they refuse to disclose the royal baby’s birth plan...
Shocking!
Because the matter is of great importance, even after two years of thinking, a suitable solution has not been found.
If he announced it directly, he estimated that some of his diehard fans might go crazy.
But if you leave it alone and let time dilute everything, it will be the biggest waste of capital that can be sold!
But while he was struggling, the predicament in the announcement of "Spider-Man 3" allowed him to find an anchor point for release.
Announcing Xiying as an easter egg in the film became his final choice.
Because "Spider-Man 3" needs a powerful weapon that can break the blockade of public opinion between the two parties.
Just like "Avengers 4".
With the pre-sale exceeding 100 million on the first day, is the quality of the film the key to making it reach 350 million in the first weekend?
Is it an audience favorite?
Is it a fan favourite?
No!
The reason why "Avengers 4" went from the 200 million first weekend box office predicted by the media to 350 million final results was the spoiler dialogue that a bunch of people got when they woke up the next morning!
‘May 1st is a three-day holiday, when will I go to see "Reunion 4"? '
‘Iron Man is dead. '
'What? ! ! '
‘Iron Man is dead. '
'Buy a ticket! Buy a ticket! Buy a ticket! ! Go today! ! '
The purpose of the Easter eggs for the wedding and the Easter eggs for Xiying is to kick those ambiguous audiences into the theater.
Or in other words, by word of mouth, attract the attention of the public and break through the blockade of the general election.
And when the five regional screenings on the 12th ended, that night, on Yahoo, MSN, IMDb, Rotten Tomatoes and other online platforms, there were all controversial news about it—
"For those who watched the screening of "Spider-Man 3" today, please come in! Have you seen the last two easter eggs? One is the wedding scene of Roland and Kate, and the other is the video of Roland announcing his resignation! My God! Hey! My God! Roland actually chose to quit the circle after marriage! Wow! This is really true! This really shocked me!!"
"Fuckyou! Fuckyou! Fuckyou! I just want to say Fuckyou now! I was just in the movie theater with my friend feeling the plot of "Spider-Man 3", and how much he praised James Cameron's script and Roland Allen's final response Cool! What happened? I just sat in the theater for a while! But I saw something that hurt me more than Spider-Man's death!"
"I saw it too! I saw it too! I just wanted to sit in the movie theater for a while and see if there were Easter eggs related to "X-Men" at the back of the credits list! But I didn't expect it! What I waited for was Roland and Kate's wedding memo and announcement!"
"Yes, yes, yes! I'm from New York! At first, when I saw Steven Spielberg witness their marriage, I was quite excited! But when the second easter egg appeared, Roland bowed solemnly to the camera , I felt something was wrong! Especially when he said that he decided to take a break, I felt like I fell off a cliff!"
"Are you from New York? I'm from New York too! After the easter eggs were over, two young ladies in the theater went directly to the theater and asked if they had misplaced them, do you know? In the end, the theater said that all the copies were Sony played it himself!"
"I know, I know! The two young ladies who came together cried and fainted when they knew everything was true! Then they ran into Sony's people, and they called an ambulance to take them away! "
Although the five screenings are distributed in the five cities of New York, Los Angeles, Chicago, Houston, and Philadelphia, and there are only 100 places for each screening, when news of the retirement related to "Spider-Man 3" appeared, Roland A. Microsoft and Amazon, where Lun wore a pair of pants, took the initiative to manually pin these posts to the top.
Not only that, but News Corp., which had conflicts with Roland and wanted to get a foot in the Internet field, was not idle. It instigated Rotten Tomatoes to work harder and follow other websites to learn how to operate and hype.
In the face of Yahoo, MSN, IMDb, and Rotten Tomatoes that monopolize the world's traffic, no matter how small a topic is, it can become a social focus.
And when the netizens who entered these websites found that the topic of "Roland Allen's retirement" was posted on the homepage of the website, there were countless guys who entered the homepage of the post driven by curiosity.
Wait for them to browse briefly...
Good guy!
None of the people who came in with the monkey in their hearts could survive the disaster!
Almost everyone left their thoughts below the post!
"Wow? What's going on here? Where did the wedding memo and the video of the withdrawal come from?"
This is the group of netizens who responded most normally.
"Isn't it? Roland announced his retirement? Why? He's still so young!"
This is Roland's fan.
"Speak with evidence! The Internet is not a place outside the law! You said that at the end of "Spider-Man 3" there are two Easter eggs related to Roland, one of which is the wedding record and the other is the video of the exit circle. If what you said is true Yes, then why didn't the media broadcast it before? You know that the premiere of "Spider-Man 3" is on the 10th! The media has watched it all! If such a big news really came out, how could they let it go? So! You guys It's a lie!"
This is a smart person with clear logic.
When doubts arose, Ben followed the trend of publicity, and the guys who had painful discussions suddenly woke up!
yes!
If there is really such a big easter egg behind "Spider-Man 3", why is there no media broadcasting it!
The media is Bitch, they can't let go of this big news!
So, you are all brutes who deliberately attract attention!
Abusive, sudden.
"Fuck! I was led astray by you! If Roland announced his retirement, why didn't the media report it?"
"Yes, yes! Which media would miss this news so stupidly?"
"The gimmick is money, comrades! If Roland really announces that he is quitting acting, the media will definitely publicize it!"
"I don't know what's the point of doing these things when "Spider-Man 3" is about to be released? Originally, because of the general election, the popularity of this movie was not high, but now you are making a fuss. This is not to trick Roland Well!"
After the questioning appeared, those guys who saw the easter eggs and posted the post were dissatisfied.
"We really didn't lie! The end of "Spider-Man 3" really has a wedding record and a video of the exit circle!"
"All the movie theaters that ordered the show admit that it is true!"
"Roland really announced his retirement!"
But the problem is that the guys who have watched "Spider-Man 3" are only 500 at a time, and the number of people who have left is picked out, and those who have not posted are picked out. There are very few people who insist on the truth.
Compared to the turbulent voice of doubt, they are simply seaweeds. Although they are unwavering, they will drift away as soon as they rush.
And in this case, when the heat was getting hot, the traditional media also stepped in.
First of all, ABC, CNN, and NBC who still wear a pair of pants with Roland Allen.
They broadcast this popular article from the Internet on the morning news on the 13th the next day.
In the words of various anchors, Roland Allen just took a piece of land on the top of Beverly Hills that is bigger than Disneyland, and is building a villa by himself. How could he just stop there?
Moreover, they also agreed with the views of the majority of netizens, saying that when their own media people participated in the premiere of "Spider-Man 3", they did not see the wedding record and video of the movie that others said.
The matter has come to this point, and for the netizens who have participated in the discussion, the whole topic has come to a conclusion.
The media who attended the premiere have all spoken out, so is it still fake?
And for guys who aren't online these days.
Some people spread rumors on the Internet that Roland's withdrawal from the circle was also engraved in their minds.
But for those fans who have seen the video with their own eyes, this is simply Truman's world!
The facts they saw with their own eyes turned out to be false?
This, this, this...
How can this be!
However, if it is an ordinary event, then here, there is no follow-up.
But unfortunately, this is no ordinary event!
At noon on the 13th, CBS Radio and Television Station talked about this matter again.
Those who received the money said that the easter eggs of "Spider-Man 3" that are widely rumored on the Internet seem to be tricky.
Because when they participated in the premiere, they didn't even see the credits at the end of the film.
After the media publicly questioned the situation, the media who participated in the premiere of "Spider-Man 3" on the 10th spoke out one after another. Only watched the feature film at the end.
Roger Ebert, the number one film critic in North America who has a good relationship with Ronald Perelman, declared on Radio Chicago:
"I also feel a little strange when you say this, because in the movie that was broadcast on the 10th, when the content related to Peter Parker was finished, the screen went black instantly. We were surprised at the time and thought it might be because the movie was too long , that’s why they cut off the credits at the end of the film, but looking at it now, there seems to be something really wrong!”
Boom!
One word stirred up waves!
If the real hammering of ABC, CNN, and NBC in the morning made people think it was a spoof on the Internet, then now...
Everyone's hearts are hanging!
Is there really an easter egg at the end of "Spider-Man 3"?
One of them is the live broadcast of Roland and Kate's wedding, and the other is Roland Allen announcing his retirement?
My God!
Is this true or false?
When the fire of doubt in people's hearts was burning, Sony, belatedly, finally issued a statement—
【At the end of "Spider-Man 3", there are no easter eggs. 】
Such news made people breathe a sigh of relief.
But Sony's next news made people's complexions turn black—
【At the end of "Spider-Man 3", there is only the happiness that Roland Allen wants to share with fans, and some things he wants to say. 】
[The reason for not making a public statement is because Roland Allen knows in his heart that there are still many people in this world who are not his fans. At the time, he didn't want his private affairs to occupy more public resources, and he didn't want to affect the public's exercise of his sacred rights, so he used this compromise method to meet the guy who really liked him. 】
As soon as this remark came out...
The world is hemp!
Although Sony is just playing Tai Chi here, without admitting or denying it, it is precisely because Sony dare not respond positively that people are more inclined to believe that the whole thing is true!
If it’s fake, Sony just refute it and it’s over!
If it is fake, Sony will directly sue those netizens for spreading rumors!
If it is false, Sony directly stated that there are no easter eggs at the end of "Spider-Man 3", and there is nothing Roland wants to say!
And since Sony dares nothing, then...
Wedding live is real!
Xiying video is also real!
"Oh! Fuck! No way! No way! No way! They won't even hide it from the media this time!"
"Shit! Shit! Shit!! Roland really decided to quit the circle???"
"Why! Why! Who can tell me why!! How did he quit the circle so well?"
"Is there something wrong! Is it related to the last income inventory?"
"Yes, yes, yes! I want to talk about this too! Could it be that after the media took stock of Roland's net worth last time, the film and television company expressed dissatisfaction with his high salary? Don't want to ask him to make movies anymore? Otherwise, why would he quit the circle? ah!"
"Fuck! Roland's high salary has something to do with those film and television companies! It's because we like him, so we go to see his movies! But don't we watch movies without him? If it's really because of this! Then I won’t go to the cinema anymore!”
"No, didn't you find out? The announcement of the wedding time last time and the hiding of Easter eggs this time are all related to not wanting to occupy public resources. Is Roland being targeted by someone? Otherwise, why do you say that every time!"
"Ah! It's also possible!"
"What is impossible? I don't believe in anything until I see the eggs with my own eyes! Is there a ticket seller! I'm from New York!"
"That's right! There are five screenings tomorrow, right? I'm in Philadelphia! One ticket!"
"I'm in Chicago! Five hundred for one ticket! Hand in at the theater entrance!"
"Houston! Houston! Take two tickets! If you sell it, just leave ICQ!"
Public opinion exploded!
If before, most people discussed the donkey-elephant dispute, then now...
Go away!
Who cares about your donkey-elephant dispute?
My house’s special codes have all been stolen!
In a country where entertainment has long been practiced to death, the quadrennial general election is just a carnival of power.
People care because they might change their lives.
But no matter who comes to power in the end, only the difference between A capital and B capital will benefit in the end.
When the card of the colored race has not been played by Comrade Ao Guanhai, the interests of the white people will always come first.
In this case, the reason why spiritual construction can't do the general election is only because the media makes way for it!
But when people found out that the guy they liked disappeared because of this, the rebound from depression made the two people who were still frantically pulling votes and making the final sprint look stunned!
'Director! That's not how the script was written! '
‘Shouldn’t people be excited to vote and then see the result in front of everyone? '
‘And now, a lot of people go to see a Roland Allen movie? '
But when they were thinking about whether to call Roland Allen through their relationship, on November 14th, those guys who watched the last five screenings with prayers all went crazy!
"The movie is very good, and the ending is very happy, especially Roland Allen's words 'My DNA is not DNA but USA', it is really emotional, that kind of transformation is perfect."
"Not only that, the movie really has two easter eggs at the end."
"Just like the rumors that went viral before, the first easter egg is the wedding."
"The wedding in Kauai was beautiful, Kate was very beautiful, and Roland was very handsome."
"It was Steven Spielberg who married them."
"And the second easter egg..."
"Go and see for yourself."
“When I think of that passage, my tears keep flowing, and my hands are shaking endlessly. I can’t describe it at all.”
When similar words spread wildly on the Internet and were reprinted and disseminated by the traditional cable news network, on the 15th, the North American Theater Chain Alliance, which was once again defeated by Roland Allen, withdrew other advertisements of the major theater chains.
Not only that, those long-run movies were directly removed from the shelves, and all movies released in October were suspended.
After they finished all this, that night, countless anxious but hopeful figures crowded into the theater.
Under the light, everyone's eyes are shining.
Unfortunately, no one can tell whether it is a beautiful dream or painful tears.
After 2:00 am on the 16th, when the first batch of midnight shows ended, the sound of crying and shouting filled every corner of America, and the sudden surge of sadness was even stronger than two years ago.
If it's just these, then forget it.
When the sky brightened and the theater reopened, the same figure reappeared.
Like animals waiting to be slaughtered on the assembly line, batch after batch enter the theater.
Although everyone saw despair, they had no way out.
no way-
Who made them fall in love with Roland for so many years?
When they didn't board the plane that escaped Home Alone ten years ago...
Today's ending is already doomed.
And in the early morning of the 17th, everyone couldn't sleep, waiting for the first-day box office report of "Spider-Man 3", the dazzling 103 million made their breathing stagnate.
Because the sixteenth…
is Thursday.
Note: ① Jordan’s bad gambling and being forced to retire due to a murder case have long been public old news. These things were mentioned in "The Life" written by Roland Lazenby, not to mention that Su Qun used to use "Er Er" When this pseudonym was serialized in the "Sports Weekly", it also moved many incident investigations. It is not so easy to be the light of black people. You want to seize the market to make money, while white people hope that you can die brilliantly at the peak of popularity and bring greater benefits to everyone.
(end of this chapter)
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