Chapter 348 Marketing
"After a lapse of 23 years, Jodie Foster has returned to her youth. She is nearly 40 years old and perfectly interprets the green girl!"
"Blue is better than blue! Ashley Olsen and Mary Olsen have grown up!"
"Beyond the reset of the previous work! "Hot Mom and Hot Girl" is a more interesting movie than "A Couple Made in China"! Because while it brings laughter to children, it also allows parents to reminisce about their youth and see the current confusion!"
"Hot Mom and Hot Girls is a movie that excites me, a great plot that takes the sour taste out of every bad movie I've seen this summer! The pre-release gave us the fantasy we could expect, but the end result was bigger than we expected more charming and wiser!"
On the second day after the premiere, the overwhelming publicity was like a dark cloud, blocking people's sight.
The Olsen sisters are already invincible in popularity. After "Full House", their cautious way of filming has also maintained their reputation.
Not to mention that they still have masterpieces, such as "Jurassic Park", "Sleepless in Seattle", and "Jumanji", these movies that lifted their thighs and lifted them cleared the obstacles on their transformation path. Jing, and then "A Couple Born", which took the lead alone, made them gain a firm foothold in the circle with a score of over 100 million.
So, when the one-sided praise of "Hot Moms and Hot Girls" appeared, no matter whether it was the fans who paid attention to them or the people who knew them, they all cast their eyes on it—
"Ashley and Mary's new movie is finally out?"
"Wow! Go and see!"
"Their speed of releasing movies is really too slow! Which of the other popular stars doesn't release three movies a year? And what about them? Let alone one movie a year! One movie every two years is the norm!"
"Ashley and Mary's production speed is normal! Who gave their family a good example?"
"Yes, yes! Even Roland can't make one a year! Then how can we expect them to speed up?"
It's a pity that the sound of celebration like the New Year didn't last long.
After simply reading the news report, the crowd and fans all calmed down.
"Oh, by the way, what is this movie about? It won't be the same family relationship as "A Couple Made in China", right?"
"Of course it is!"
"This is a Disney movie! They never break their own traditions! Not to mention that the media broke the news. This is a remake of the movie with Jodie Foster's identity swap in 1977, so... the probability is still A film about love."
"Huh? Is that so? Then I don't want to watch it in theaters."
"Me too, if it's still the same type of movie, you can rent a DVD and watch it."
"This year's summer release line has been stretched too long. I have already watched "Mission: Impossible 2", "Scary Movie", "Fat Professor 2", and spent a lot of money on movies, if not what Breakthrough, I guess I'll just wait until Christmas to go to theaters, after all, it's been a really bad year."
"Yes, yes, yes! Those guys who resigned to speculate in the stock market before now want to come back to work! And our boss is thinking of reducing staff. If it is still the same old routine, then we can only tell Ashley and Mary that it will be sure next time..."
"I hope her next movie will be more interesting."
This is why the media wants to announce the breaking point.
While the Internet bubble in the millennium triggered the economic crisis, it also caused people's quality of life to drop suddenly. The simplest manifestation is the corresponding rise in commodity prices and housing prices, and the soaring unemployment rate. At the average consumption level, entertainment, the consumption that is most likely to be given up, has become the thing that people like to abandon most.
In the summer of 1999, "The Phantom Menace" and "The Sixth Sense" jointly took away 750 million yuan, and the remaining "Ace Powers 2", "Tarzan" and "Fake Dad" were even more expensive. With the comedy mode of the same attribute, he made a lot of money.
Not only that, even "The Blair Witch" can cheat nearly 150 million box office.
But by the year 2000, the 200 million hit by "Mission: Impossible 2" was already the ceiling of the current market, and after that, "Gladiator", "Perfect Storm", "Perfect Storm"... none of them could break through conventional.
Just like twenty years later, while the retail prices of pork and poultry eggs have risen slightly, even if the movie theater opens, it must be carefully considered, and after watching "Eight Hundred" and "Creed", "Mulan" also It can only be given up.
Similarly, when making a decision to watch "Win the Championship" and "Jiang Ziya".
"My Hometown and Me" and "Vanguard", that can only be Saygoodbye.
No way...
boy!
No money in pocket!
One movie ticket can buy a catty of pork, and after watching three movies, you can eat two drawers of buns!
If you beep a few more words, maybe the merchant can still send you to the headlines!
This general trend cannot be solved by just one person.
And if someone can really solve this kind of problem, well, this guy will definitely be re-elected two more times than Wang Wang!
Under such circumstances, if "Hot Mom and Hot Girl" has no special highlights, then except for the die-hard fans of the Olsen sisters, the general public will not take the initiative to pay the bill, but the problem is that Disney is always seeking stability. company of.
So, an infinite loop appears.
Disney will not take the initiative to create stalking. The Olsen sisters who have not become little sisters in this life have no stalking themselves. The influence of "Hot Mom and Hot Girl" crushed the movies of the same period...
Only Roland himself ended up in person!
On the first morning, all the media released orthodox announcements.
When the news that "Hot Mom and Hot Girl" was about to be released was spread, the media, who could not use technological means to monitor public opinion feedback like in the mobile Internet era, voluntarily gave up the news fermentation process, and directly put the film at the premiere ceremony the night before. The photos taken on the Internet were pressed on the evening news release of the family.
So, that night, the wedding news flooded the sky, and the people who had already made their choices were caught off guard.
The main headline and subtitle requested by Roland were faithfully recorded by those evening times, but for the sublines of those media companies, the gentle headlines did not meet the printing standards of tabloids at all, so "At the premiere of "Hot Mom and Spice Girls", Roland -Ellen and Kate Winslet passionately kissed each other; when asked why, they revealed that their wedding day was approaching' and they replaced them in due course, and the new title is concise and clear—
Well, in fact, it is a group of pens who are allowed to engage in infinite nonsense within a limited range!
【Two years in preparation! Jack is officially married to Ruth! 】
【Roland Allen revealed his wedding date at the premiere of "Hot Mom and Hot Girl"! 】
【After 865 days, Roland Allen and Kate Winslet finally walked into the marriage hall! 】
【Enviable love of the century! Amazing Live Proposal! A grand wedding to look forward to! 】
【Top 10 screen classics that are animated by drama, "Titanic" ranks first! 】
When these news appeared suddenly, the people were all shocked!
Two years ago, at the Oscars in 1998, the scene where Roland proposed to Kate suddenly appeared!
The image of Roland personally putting on the replica Ocean Star on Kate is vivid in my memory, and the solemnity of kneeling on one knee and giving out the ring made fans who recalled this scene burst into tears!
because…
No one thought they would get this far!
Or in other words, a marriage proposal is equivalent to marriage, and living together without obtaining a certificate is the norm in Hollywood!
As a bare-bones Vanity Fair, the combination of Hollywood stars is actually equivalent to the merger between two listed companies, and because these stars themselves are the core productivity of the entire company, there is a reality of husband and wife, but there is no relationship between husband and wife. Names are the most common combination in Hollywood. There is no way, who let this approach avoid a bunch of property problems?
The most typical guy is Tim Burton.
In 1991, Tim Burton met Lisa-Marie, a model of CK. In 1992, the two announced their love and engagement. After that, Lisa-Marie participated in the film " Ed Wood, Martians, Sleepy Hollow, Dirty Boy's World, and had a falling out with Tim Burton during the filming of Planet of the Apes. .
If it is understandable to talk about nine years of love and not get married, then Tim Burton's second girlfriend, Helena Carter, whom he met while filming "Planet of the Apes", gave birth to him a son. ?
In October 2001, Tim Burton and Helena Carter got engaged.
In 2003, their son was born.
After 14 years, they parted ways after dating for 13 years.
If this wasn't a de facto marriage, Zhang San would have planed his own coffin!
In addition to Tim Burton, "Birth of a Lie" star Ricky Gervins has been in a three-decade relationship with his girlfriend and has publicly stated on David Letterman's late-night talk show that marriage does not mean anything ;
Oprah Winfrey dated Stedman Graham in 1986 and got engaged in 1992, but no proof has been issued so far;
"Mad Men" star Jon Hamm and his girlfriend Jennifer Westfield have been in love for eighteen years, and finally declared the end of their "marriage" by breaking up, and said they would never get married;
And Goldie Han...
There are several children, but they just don’t talk about evidence.
In fact, for these stars, de facto marriage is far more meaningful than legal marriage, because in this way they can enjoy power and do not have to bear obligations. Because of this, in the eyes of the people who are used to seeing all this, Roland can live broadcast Proposing to Kate at the Oscars, that is already the embodiment of true love, and when the beauty of the wedding, which is resisted by most people, appears...
All entertainment news, no! It was all the news, all of which were suppressed!
"My God! My God! My God! Is Roland really going to marry Kate? Ah!! This is so surprising!"
"Fuckyou! I thought Oscar's proposal would be the perfect ending! Then just wait for them to have a baby!"
"Are they really going to have a wedding? Ooooh! This is probably the best news I've heard this year!"
"Hahahahahaha! They really got married! They really got married! My ring didn't go for nothing! It didn't go for nothing!"
"Ohmygod, Ohmygod! Is that why Kate hasn't had a role in two years? Is that why Roland hasn't announced his next work after Spider-Man? This is really awesome ahhh Ah~"
"Is there any video recording? I don't want to read text reports! I don't want to read these useless text reports!"
When the public was stunned by Roland's decision, the reports that stayed on paper could no longer satisfy them, because the news given by every media was surprisingly consistent, all of which were candid shots + after-the-fact inquiries; except In addition, no media can give the video reports that the public wants to see, as if this kind of thing is simply trivial.
This situation made the people very dissatisfied.
Because for them, this kind of breaking news is more interesting than all the movies in the entire summer file combined!
Just as the public frantically searched for news on the market and showed their desire on the Internet to learn more, ABC TV station under Disney suddenly announced that because of the good cooperation between the group and the Olsen sisters, they got the Exclusive interview with Roland Allen and Kate Winslet.
As soon as the news came out, the ratings of ABC suddenly soared, and in the video news on display later, the couple leaning on the sofa, apologetically told the public the ins and outs of the whole thing—
"When did you two start preparing for the wedding?" The reporter asked with a smile while holding the microphone.
"Uh... at the beginning of the year, when he accompanied me home." Kate replied.
"In other words, you have been preparing for the upcoming wedding at least half a year?" The reporter asked again.
"Yes, it's been half a year." Roland nodded.
"Then why didn't you announce this matter until now?" the reporter asked again.
"Ah...Actually, we are not going to announce this matter, because we don't want to take up a lot of public resources when the Internet bubble collapses and the general election is about to start." Roland glanced at Kate and said helplessly: "I wanted to hold a private event. For a (grand) wedding, just invite 100 million (100 million) relatives and friends to participate, but when we watched Ashley and Mary’s movie before, we were moved by the warmth shown on the screen, so...so..."
"So he secretly kissed me, and then you guys caught me." Roland didn't know how to express it, so Kate continued to explain in her man's words: "When I was watching "Hot Mom and Hot Girl", Roland and I Discuss below, saying that we will also raise a lovely daughter in the future, so he responded with a kiss, but unexpectedly, this scene was photographed by those reporters, and after that, you asked us why, we simply I told you a little bit and asked you not to report it, but how could you know that you did not report it in the morning, but in the afternoon you spread the matter all over the world!"
As they spoke, the two smiled wryly at the camera almost at the same time.
That appearance made the fans who were watching the news let out ecstatic sobs.
"Oh! The behavior of the two of them is so tacit!"
"It's really a marriage! It's really a marriage!"
"Reluctant to disclose the wedding because of the real environment? Don't want to take up a lot of public resources? Woooooooo~ You are so considerate!"
"Did you get caught by the reporter because you wanted to have a baby? Wow! It's so warm!"
"Hey! Why did the exclusive interview disappear here?! Why didn't you tell me when the wedding was going to be!"
"Wedding photos! Wedding photos! I want to see wedding photos!"
"Oh! Am I the only one who cares if they want a daughter while watching Hot Moms? Does that mean Ashley and Marie are cute in the movie?"
"It must be! Ashley and Mary are Roland's younger sisters! If it weren't for the wonderful reversal of the identity swap, how could Roland and Kate have the idea of ??raising a daughter because of the two sisters who meet every day?"
"Wow? Is that so? So Hot Moms is a good movie?"
"I don't know if you are good or not, but it should be very warm, after all, they both want children!"
"Then I have to watch it, when will the movie be released?"
"Uh... looks like tomorrow?"
Announcement, isn’t it just marketing!
And the essence of marketing, isn't it to create a gimmick that can attract all audiences?
According to the past situation, if a movie wants to create more attention in the same period of competition, there are actually only two ways. Be careful, either step on one another, brag about your own work, and step on everything about your opponent.
But these two approaches are not applicable now.
So, trampling everything to death and favoring the family became the only choice.
As soon as the news of the wedding came out, all the entertainment news on the market had to give way. In this case, even without any promotion, all the movies could return to the same starting line. The idea of ??having a daughter came from the movie, and that simple hint became the only way to success!
Roland and Kate revealed on "Hot Mom and Spice Girls" that the reason for their wedding was because after watching the movie, they wanted a child?
Wow!
‘How heartwarming is this movie? '
‘How cute are the Olsen sisters? '
‘When is Roland and Kate’s wedding? '
‘How are the wedding preparations going? '
has become the only four ideas of the public.
As for the marketing of Chiguoguo?
This argument is simply untenable.
In the eyes of the public, Roland is an actor, and his uncle David Olsen fell from the "Forbes" list of the world's richest people when he sold Yahoo's stock. Media candid exposure, is the norm!
Combine vertically and horizontally, let all major media serve you?
Do you think that's possible?
Are those media tycoons so easy to communicate with?
Who do you think you are!
So, when Roland decided to help the Olsen sisters for the sake of David taking care of him for so many years—
The ending is already doomed.
After the movie was officially released, the first weekend's score of 41 million made Disney extremely happy!
Because it is the second-highest film opening this summer!
Only lower than "Mission: Impossible 2"!
Note: ① "Hot Mom and Hot Girl" has a Rotten Tomatoes rating of 88, and all the blowouts written in the article are picked from it. I feel awkward because I don't know how those film critics who talk about connotations like it. this movie. ②At the end of the 1990s when the Internet boomed, many Americans chose to resign and speculate in stocks, but after the Internet bubble collapsed, all of these people became leeks. Not only that, when people found out that following the trend of stocks, they were the fish on the chopping board with unequal news, so a lot of retail funds flowed into real estate, which accelerated the outbreak of the subprime mortgage crisis. Economic problems also caused consumption conflicts. That year's box office market fell by nearly eleven points, and the summer market's market dropped almost 20 points. If it is not a movie with distinctive features, the audience will not go to the theater. ③The non-married stars mentioned in the article are all real, or in other words, many Hollywood stars say they are married, but they are actually engaged, and the easiest way to distinguish is to look at divorce, as long as they don’t go to court Yes, those who do not fight for custody are basically de facto marriages rather than legal marriages. This kind of thing is actually very common. After all, the price of divorce is too high, so you can settle it as soon as you say it, regardless of other things. Basically, they are rich, not rich, but have lawyers. Just like Bill Gates, his father drew up the prenuptial agreement for him, and his father... how many people have left during the process of writing this book? Gates' father left today, Lei Shidong left last month, and then there is Kobe, who is always dark...holding the grass...
(end of this chapter)
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