Chapter 320 Make a lot of money! I feel so bad that I want to cry!
"I believe that for many people, the entertainment industry in 1999 was monotonous. Unlike last year's witnessing history full of surprises, what we have gained this year is more disappointment-last spring, we thought that the box office of film history was the first. It is the final destination of "Titanic", but no one thought that it would smash everything; and this year, when we walked into the theater full of expectations, "Star Wars", which is eager to bring good memories to a generation, can hit When wearing Roland Allen's box office myth, the straightforward content is like a slap in the face, smashing our fantasies to pieces! Although it dominates the box office market throughout the summer, for more people, "The Sixth Sense" ", is the best movie of this summer!"
In the ABC live broadcast room, the chubby hostess was talking loudly there, and when her voice fell, the male host wearing transparent glasses immediately took over the conversation, laughed and joked: "Because of this, many talented people Looking forward to Christmas.”
The funny words elicited a burst of knowing laughter from the audience. While the audience (actors) expressed their agreement, the male guest continued, "However, compared with the lineup of the summer vacation, this year's Christmas file, the content is indeed richer.”
"MGM's classic series "007" is on the stage again, and this time James Bond is trying to eliminate the danger brought about by the struggle between international forces caused by the imbalance in the world's oil supply; Welcome to Buzz Lightyear and Cowboy Woody as they embark on new adventures, and Toy Story 2 is coming soon."
"In addition, starring Lian Zhuang actor Tom Hanks, "The Shawshank Redemption" director Frank Darabont directed, adapted from Stephen King's novel "The Green Mile" movie, will also be on Christmas And "The Lion King" director Rob Minkoff's another masterpiece after leaving Disney, "The Elf Mouse Brother" will also debut at the same time."
"Wow!" the hostess exclaimed, "Then it seems that the competition for the Christmas file this year will be more intense than the summer file! After all, even a movie like "The Blair Witch" can be in the summer file." Harvest 100 million box office."
"Of course." The male host nodded, "Compared to the relaxed environment obtained by "Ace Powers 2", "Tarzan", and "Fake Dad", the competition in the Christmas file will be more cruel, but except In addition to these movies that seem to have a very high box office appeal, we have to consider the finale of this year's Christmas file, which will make the scene even more chaotic-"
"Spider-Man!"
"Peter Parker!"
"Rolland Allen!!"
When the male host wants to "want" to make a show, leave the audience with a certain amount of time to think, and make a program effect, but the loud shouts come from below. In this situation, the male host has shown With his good professionalism, he pretended to be surprised and said loudly: "Oh! So you all know? It seems that I am not the only one who is looking forward to this movie!"
"I still wrote it in the script, this paragraph will definitely give you a surprise, but..."
"You gave me a surprise?"
"It's over, it's over, there is no program effect today, it seems that I will be deducted money!"
"Hahahaha~" The pretentious appearance aroused a lot of laughter at the scene, and also gave the hostess an opportunity to answer the conversation.
"Since there is no program effect, let's talk about this movie directly. As we all know, "Star Wars: The Phantom Menace" and "Spider-Man 2" are the two most anticipated movies this year, but in "Phantom Menace" With the word-of-mouth death of Crisis, people have some concerns about the quality of "Spider-Man 2"..."
"It's not really a worry." The male host retorted: "Compared to George Lucas' unfamiliarity with being in charge of the camera again after many years, the creative team of "Spider-Man 2" is more stable. From " They have cooperated with each other since the beginning of Terminator, and later "Terminator 2", "True Lies", and "Titanic" have allowed them to establish an extraordinary tacit understanding, not to mention, this is still Arnold Schwarzenegger and Roland Allen again after nine years?"
"The T-800 back then became Dr. Octopus. This alone is enough to make me rush into the theater!"
"But doesn't this make people feel like a play?" The hostess said: "The T-800 back then was like John Connor's father, but now Dr. Octopus and Peter Parker are rivals. With this concept preconceived, it is difficult for me to imagine the scene where they are facing each other in the same frame, and I simply cannot accept this fact."
"It's hard to accept?" The male host showed surprise, "Roland Allen, who is ten years old, and Roland Allen, who is nineteen years old, will let you play? You are boasting that Roland Allen has taken good care of himself ?"
Looking at the scene, the male host said loudly: "It turns out that she is also a diehard fan of Roland Allen!"
"哗哗哗~" Comprehensive applause also sounded.
Such a situation caused the hostess to show an embarrassed but polite smile, directly exposed the trouble, and said: "Besides, according to the news released by Sony Columbia, Gwen Stacy will also appear in this movie. And Mary Jane, this dual-heroine shoot mode also worries me because after the aftermath of Titanic, when Jack Dawson and Ruth DeWittbukett are still in love Now, I can't even imagine Roland Allen falling in love with other women on the screen!"
"I can't even imagine, this time it might be a love triangle!"
"I think this is also a picture that many movie fans and fans don't want to see!"
"You're right about that, but I'm not worried!" the male host chuckled, "I can't accept that Jack fell in love with someone else, but James Cameron gave me great confidence, Because as long as he is there, then this must not be a sweet romance, after seeing the Green Goblin, Dr. Octopus, Gwen and Mary, I am already ready for Gwen to die in this movie, trust me Friends who go to the movies must bring more tissues, "Spider-Man 2" must be an emotional tragedy like "Titanic"! Because James Cameron's movie, it is impossible not to die the protagonist!"
"Are you right?" The male host winked towards the audience.
"Hahaha~" The audience (actors) off the stage laughed together.
'Yeah! Yeah! Yeah! ' responded, making the audience in front of the TV burst into laughter, and just when they were very comfortable with the current mode of communication, the hostess on the side also made a gesture of defeat, allowing the male host who won The ultimate trailer of "Spider-Man 2" was played on the projection screen in the studio.
How to do movie promotion?
That is of course to highlight the advantages and hide the disadvantages to maximize strengths and avoid weaknesses!
But these things don't apply to "Spider-Man 2" at all.
According to conventional practice, the villain of a movie is generally not announced directly before it is released.
Like the "Fast and Furious" series, except for that **** rumor, no generation will focus on the villain in its promotion.
But "Spider-Man 2" just did this. It not only exposed the Green Goblin who was born last in the first film, but also threw out the information that Arnold Schwarzenegger played Doctor Octopus, leaving no suspense for the audience at all.
Besides, the relationship between the hero and heroine in the movie is also the most troublesome point for the distributor during the promotion.
Romance movies are okay, because the selling point is the sweet love between the male and female protagonists, so the distributors are not afraid of exposure, but other non-love commercial movies, the most taboo is the appearance of dual female protagonists.
Like "My Best Friend's Wedding", it was promoted in the name of a true love movie at the beginning. It wasn't until people went into the theater to watch it that they realized that the heroine played by Julia Roberts had too much green tea. Yes, and the hero beeped again.
If it weren't for deceit, the whole movie wouldn't have earned such a high box office at all.
But when it was the turn of "Spider-Man 2", the publisher didn't have this taboo at all, and told the world openly that our movie has two heroines. Not only that, they are also the girlfriends of Little Spider in the comics!
Eh!
Let’s take a picture of a love triangle for you to see!
Not afraid of responding to people at all!
Not only that, spoilers that are not dared to be done in other movies are not a problem here in "Spider-Man 2", and what is even more amazing is that all the drafts tell the audience that Gwen Stacy may Death, inoculate people in advance!
For other projects, who would dare to do this when it was announced?
Watching a movie and watching a movie, isn’t what you’re watching the story that the director created on film?
Now, the six elements of time, place, person, cause, process, and result have all been explained, and the rest can be filled with brains?
The filmmakers still make a lot of money!
But the problem is that the general criterion has always been to measure ordinary people.
For Super A, all common sense is bullshit!
I can sell tickets with a swipe there!
Because countless viewers didn't see Peter Parker at all, but the Spider-Man I played!
In this way, when the overwhelming advertisements invade the radio station, subway, bus, shopping malls...wherever you go, you can see the iconic logo of Spider-Man, and the submerged and immersive promotion makes the discussion volume of the whole movie suddenly surge.
At the same time, the sincerity shown by the publisher also satisfied the audience—
"Sony paid for it this time! Just tell us that Gwen Stacy is going to die in this movie?"
"Green Goblin Kills, the story of ending the silver age of comics has been put on the screen? James Cameron really dare to shoot!"
"With Roland Allen here, what are they afraid of? Nine championships in ten years! Who can match this kind of box office appeal?"
"That's what I said, but the production team still took a big risk, because not everyone will like this kind of plot."
"Yes, yes! I think so too. Compared with "The Phantom Menace", "Spider-Man 2" is more sincere. The crew knows that more people are going for Peter Parker, so they didn't make a baby Skywalker That disgusting operation."
Everything is afraid of a comparison.
Success, more often, depends on peers.
In any industry, many successful people are not because of how good their products are, but because the products of other companies are even worse, and then they survived to the end inexplicably.
When a movie is being promoted, it is unbelievable to expose such a dead heroine, but why, there is the even more deceitful film of "The Phantom Menace" in front of it?
In this case, it doesn’t matter how tragic the ending of "Spider-Man 2" is, as long as the plot is tighter than "The Phantom Menace", the fighting is smoother than "The Phantom Menace", and the plot is not as stupid as "The Phantom Menace"...
The audience is already very satisfied!
And to clear mines to the audience in advance before the release, then this is even more an angel!
Of course, some people like it and some people hate it.
Some people think that the announcement of "Spider-Man 2" is more sincere than "The Phantom Menace", and some people also think that "Spider-Man 2" is deliberately burying "The Phantom Menace" because of its advantages.
This kind of porcelain-touching propaganda is too disgusting!
In the past, for such a response, the audience on the side of "Spider-Man 2" might directly scold the yin and yang trolls, but now, they can be choked to death with only three sentences—
"If you have the ability to dislike the disgusting publicity of "Spider-Man 2", then if you have the ability, don't watch it!"
"If you can really resist watching it, then we will definitely celebrate your singleness!"
"You don't know, having a girlfriend is too troublesome! It's okay to watch a midnight movie, but she doesn't want to buy a ticket! It's okay if she doesn't want to buy a ticket, but she doesn't allow me to buy a ticket! She also said to buy a certain The brand's rings, necklaces, earrings, and earrings are free tickets! And it's newly opened, and all customers enjoy a 20% discount, which is cheaper than other brands... The point is, in addition to the tickets, you can also get a Spider-Man figure! That's a special linkage! Only this time!"
show off!
Chi Guoguo's show off!
Whenever someone said that the announcement of "Spider-Man 2" was too much, fans of Roland Allen would post similar words, and after a while, either the post disappeared or the person who posted it disappeared.
No way, it won’t work if it doesn’t disappear!
Who made Roland Allen's female fans so powerful!
Although Sony has repeatedly stated that the brand 'RandK' can be implanted in "Spider-Man 2", for Roland Allen, after Gwen Stacy's death, Peter Parker took the engagement ring from his arms. I took out the dog blood implanted with the Tetra code, and regretted holding my own product? After doing this, is anyone willing to buy his products?
Implying that the lover who buys the product is separated from Yin and Yang?
This kind of night-level understanding will make his products a joke!
So, Roland refused.
But refusing to implant doesn't mean you don't want to be popular!
At the same time as the announcement of "Spider-Man 2", the new product display of 'RandK' also appeared on the huge screens of major shopping malls in America. Although the complete set of rings, necklaces, earrings and couple rings symbolizing love are all designed by the public, Compared with other brands, there is not much bright spot, but in the jewelry industry, ordinary is synonymous with lightning protection!
Accessories are not clothing, and there is a threshold in terms of price. In this case, if you go for some designs similar to trendy brands that challenge the public's aesthetics, isn't it tantamount to gambling your life!
Succeeded, popular, failed, black bearer.
There are only some new stores with no background, and they may try these things, but for ‘RandK’, which is famous for its goods, sporadic innovations based on conservative designs are the way to sell goods!
When those mother fans who can read "Titanic" more than a dozen times in a row learned that they can bring home the 'RandK' rose style couple rings for only 399, they snapped up the word and made their eyes shine !
The price of watching "Titanic" a dozen times is enough to buy a pair of rings, okay?
This price is too close to the people!
And when the new product was displayed in the second week, ‘RandK’ and Marvel teamed up to create an activity of buying a pair and giving a free Spider-Man figure...
The male mother who thought that his girlfriend bought a pair of rings was a little brain-dead is also online!
"Mom Luo Bao loves you!"
In the third week of the new product display, when 'RandK' announced the launch time of the accessories, it also said that in order to thank everyone for their support for ten years, the owner Roland Allen was willing to pay out of his own pocket to let the brand and the North American Cinema Alliance do a linkage. After creating a 'I invite fans to watch a movie', that is, after buying accessories and giving movie tickets...
The group of people who were still dissing "Spider-Man 2" and "The Phantom Menace" were also sour.
As a Star Wars fan, they spent so much money on Star Wars, what happened?
George Lucas didn't say anything, and even sprayed all the fans with his mouth!
Under such circumstances, Roland Allen, who can send tickets jointly with the North American Theater Alliance, is simply an angel!
The lightsaber in his hand suddenly became unscented!
What the **** Akina-Skywalker?
I am Peter Parker!
This kind of free offensive made the audience dizzy. In the past, when they paid for only one service, Roland's bundling sale not only attracted fans, but also caused countless neutral parties to defect.
A serious movie announcement?
Chat content chat shooting chat production?
How can this kind of publicity be more exciting than "free gift"?
Send tickets!
Free figures!
Send peripherals!
Yes! You earned it! Earn big! I feel so bad that I want to cry!
In the case of the US knife opening the way, the publicity momentum of "007", "Toy Story 2", "The Green Mile", and "The Little Elf Mouse" were all forcibly suppressed, even though they were released first and the box office was high. More guys are still focusing on "Spider-Man 2"; and when the premiere of "Spider-Man 2" arrives on December 17th, there will be even more gongs and drums at the gates of theaters in various cities in America. Noisy sky, firecrackers blasting, red flags fluttering, crowds of people...
Cutting tickets, entering the venue, and the smooth and fluid movements filled the theater with fans flocking in.
After they sat down, the lights gradually dimmed, and the comic book-like title also appeared.
Countless Marvel classic characters came in turn. When the entire book page was transformed into a logo, the Q-version avatar of the little spider fell from the sky, like a sticker, stuck to the upper left corner of the logo.
(end of this chapter)
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