Chapter 256 You don't even spend money, so why do you say you love me?
【Super romantic! Roland Allen proposed to Kate Winslet at the Oscars! 】
【Eighteen years and eighty-two days! The youngest Oscar winner in history! 】
【"Titanic" became the film with the most Oscar nominations and awards, with 15 out of 13 out of 15! 】
【Big winner! "Titanic" won four awards for Best Picture, Best Director, and Best Actor and Actress! 】
【Oscar ratings announced, 73 million first in history! 】
【Demystifying the 'Wittelsbach Blue Diamond', tell you how much Roland Allen gave away last night! 】
In the early morning of the next day, Roland Allen and Kate Winslet appeared on the front pages of the major media. The photo of kneeling on one knee and raising a ring to propose marriage became the cover of all newspapers and magazines. preferred.
Even if "Titanic" won a big victory and was officially promoted to become the film with the most nominations and awards in the history of Oscars, the instantaneous audience rating of the Oscars ceremony was 73 million, surpassing the second place with 20 million. According to the census Counting the total population of 276 million, more than 26.4% of American people watched the live broadcast of the Oscars last night. In addition to the extreme conflicts such as the Rodney King riot and the Simpson murder case, The programs with the highest ratings, but they still couldn't prevent Roland Allen from making headlines, or in other words, Roland Allen was the one with the biggest celebrity last night!
Although it sounds a bit magical that the personal coffee rank is higher than Oscar, but when you think about it carefully, it is actually quite normal.
Oscar is just an award. Even with adjectives such as America’s longest history, most authoritative and professional, Oscar is just an award. People don’t like Oscar, and the reason why they pay attention to it is only because it is in the nomination list. There are people they like, and what people want to see is that the guy they support wins the award. If there is no foundation for these drainage, no matter how high the award is, it will only become a minority, and finally become a fool.
Because of this, it is obvious that Roland Allen made the headlines.
No way, a lot of fans is bullshit!
Others need Oscar drainage, but Roland Allen can give Oscar drainage.
Of course, if Roland Allen simply wins the Best Actor Oscar, pushes the youngest record forward by more than ten years, and is very likely to keep it forever, then the Oscar will be on the headlines with him.
Because in the past month, under the indiscriminate bombardment of those media, people only have the judgment of whether Roland Allen can win the award, and when the award is announced and everything is settled, Oscar This honor and the honored person will be integrated into one, and will be in a state of interdependence and mutual endorsement.
Oscar affirmed Roland Allen's performance, and at the same time, Roland Allen's huge fan base would also admit that Oscar was right. From any point of view, this is a win-win situation.
But the problem is, when Roland Allen raised his ring and proposed in the national live broadcast, Oscar became his background board...
To put it bluntly, although the awards ceremony of the Oscars has been made into a grand event for the whole people, at its root, in the eyes of the outside world, the little golden man is just a way to improve the style of the guy he likes or admires. It's just a means.
Oscar's greatest success is to promote his own standards to the public, so that those people have a benchmark to measure when they give others their favorite guy, so that fans of each family can have excellent grades when they quarrel. Pretending to be beeping, if you have to get to the bottom of it, this kind of honor is just a catalyst for the extreme sublimation of one's pride to the public.
This is a high degree of satisfaction at the spiritual level, and it doesn't actually have much effect on promoting the real life of the public.
Not only that, the Oscars do not sell anything other than adding honor to film practitioners.
Thus, when it stands alone, it may be divine.
But if compared with the extremely romantic love, the catalyst of Oscar is very small.
Even though it has been three months since "Titanic" was released, it is still the weekly box office champion.
The record of box office championship for 15 consecutive weeks is not something that can be achieved just by fans buying tickets frenziedly. It has already climbed to 1.7 billion in the global box office, and it has engraved the love between Jack and Ruth to the audience. heart!
And in this case—
Roland Allen and Kate Winslet won the statuette at the same time?
The two people who made the audience cry to death in the theater actually walked out of the movie? ?
Roland - Allen actually proposed to Kate - Winslet in public at the Oscars? ? ?
Ah Wei is dead! !
_(:з」∠)_
After watching "Titanic", one of the things people discussed the most was Jack's death and Ruth's loneliness. People imagined whether the two could live a happy life if Jack survived.
Guys who look forward to love believe that guys who can give their lives for each other will definitely love each other for a lifetime, while guys who emphasize reality say that they will definitely break up because of the washing and blow of reality.
Both sides insist on their own opinions, and no one can convince the other, but now...
No more arguing.
Because Jack has proposed to Ruth!
Or propose at the Oscars!
"Titanic" sells the love that the public longs for. Marriage proposal is to bring the beauty that stays in the story into reality, and the marriage proposal at the Oscar Awards Ceremony, the impact of crossing dimensions can arouse people's beautiful fantasies!
When the roles and actors completely overlap, when the love that ended abruptly in the movie continues in reality, what is the youngest actor in Oscar history, what is the most nominated and most awarded movie in Oscar history—
These titles don't matter at all!
Because the real result people see is love!
Oscar, this thing that many people yearn for and work hard to achieve, is just a background board to add luster to love!
In this way, after Oscar, this term that has dominated the attention of the outside world in previous years, this time it can only stand aside, helplessly watching the guy who is related to it, but has nothing to do with it.
Because people are discussing how much Roland loves Kate!
Because people are discussing how romantic it is to give away jewelry worth 50 million at the Oscars!
Because people are discussing, when will the peripherals of "Titanic", which symbolizes beautiful love, be restocked!
That's right, on the day after the Oscars ceremony, or after the marriage proposal was broadcast live across the United States, the box office, which was still growing at a rate of two to three million per day, skyrocketed again!
In the past three months, there were only three movies on the market, "The Wedding Singer", "The Desperate Assassin", and "The Man in the Iron Mask". In fact, the movie was going to hit the top of the box office, but unexpectedly, a marriage proposal would directly take back the box office of "Titanic"!
On the 24th, the reported receipt of 4 million...
On the 25th, it rose to six million...
On the 26th, it soared to 8 million...
A movie released for fifteen weeks, in the sixteenth week, the three-day box office, surpassing the opening weekend of countless movies?
This makes the launch of the new line of "The Wedding Singer", Warner of "Desperate Assassin", and MGM of "The Man in the Iron Mask" extremely speechless...
They know the Roland Allen fans are good at fighting, but they don't know that these guys are so good at playing...
It has been in theaters for such a long time, Roland Allen fans should have seen all of them, but even so, those guys still walked into the theaters! To put it nicely, it’s called support, but to put it bluntly, it’s giving money away!
Such a situation has made colleagues numb.
Also let those data companies adjust the global box office of the entire movie from 1.8 billion to 2 billion.
Before, when the box office of "Titanic" fell off a cliff, they felt that this movie might not be able to break 2 billion, but now... no one doubts that this movie can't break the record!
Because it's really not possible, Roland can still hold an engagement ceremony to stimulate the box office!
If it is still a little bit worse, then use a grand wedding to continue to push it up!
That guy who lives in Los Angeles and gets up at 4 a.m. to practice before he's famous.
Otherwise, the name of six billion will be hung on Roland Allen!
If it is said that in most cases, the real blessing of Oscars to movies still has to be reflected at the box office, then for "Titanic", the data of 18 million in three days is really only the last score.
Because of its surroundings, it has been sold out.
On the 24th, the DVD of "Titanic" was officially released.
In just one day, the first batch of 660,000 DVDs prepared by Fox was sold out.
"Titanic" is the first movie in history that officials dared to release DVDs when the movie was still in theaters, and the terrifying speed of selling out on the first day made people in the industry lament the fans' madness for the second time.
Although Fox had already expected it while watching the live broadcast of the Oscars, and their own preparations were still lacking, but before getting off work in the afternoon, the orders that flooded the office still exceeded their expectations.
Not only that, but also the single "My Heart Will Eternal" was released on the 24th.
Platinum on the first day without any water filling operation.
Universal, which is in charge of publishing this song, saw such achievements, they could wake up laughing from their dreams!
Why?
Because of normal distribution, it has to spend money for publicity.
But under Roland's Sao operation, they didn't do anything, and the money was already in their hands.
Even according to the previously concluded contract, they need to give Roland Allen a large share, and they also paid a lot of manpower and material resources when Roland rushed to the Olympics, but compared with the soaring sales of singles, this Everything is really nothing.
Of course, "Titanic" and "My Heart Will Go On" hit the market, followed by pirated copies.
But the problem is, just when Fox and Universal put in all their strength and prepared to crack down on piracy, they suddenly discovered that the pirated copies that swept the market on weekdays couldn’t sell the genuine ones this time!
Such a situation made the six great anomalies confused.
And after they understood the reason, a wry smile appeared on their faces.
The reason why the pirated version cannot sell the genuine version is very simple.
Because the guy who likes to spend money on buying DVDs and singles on weekdays will not buy pirated copies this time.
Why do people buy the DVD of Titanic? The single "My Heart Will Go On"?
Isn't it the love that longs for dreams to be reflected in reality, and can appear in oneself?
What those people bought was not a DVD at all, but the love sold by Roland Allen and Kate Winslet, a beautiful fantasy they longed for and hoped to exist. Under such circumstances, who would choose to pirate?
As for buying pirated DVDs to watch movies?
Think about this kind of thing with jio fingers, and you all know that it cannot exist!
Because the movie is not released again!
Go to the theater to watch movies, not only the effect is good, but also the price is cheap...
If you have to say that buying pirated DVDs to go back to watch movies is to watch them several times at home and avoid the cost of going to the theater multiple times, then this is really arguing.
"Titanic" has been released for sixteen weeks, and those who want to watch the movie have already gone to the theater to see it.
Those who haven’t seen it, basically don’t want to watch it.
When these people buy pirated copies, the most they think about is to try it out.
But the price of buying a pirated version to watch it again is far more than the cost of going to the theater to watch it once.
As for renting pirated discs?
This business has no benefits at all for pirates.
As a result, the most embarrassing thing happened to the six majors...
Marriage proposal at the Oscars, the biggest impact is not that the box office has risen by 20 million, nor is it that nearly one million copies of DVDs have been bought, and it is not that the single has rushed to the major charts overnight, but that the price of the original version has nearly tripled. The price makes the pirated version autistic!
"It seems that the best way to combat piracy is to prevent customers from buying pirated copies..."
"As for how to prevent customers from buying pirated copies?"
"Then it depends on the casting director..."
"Bragging with us all day long, how many fans do you have?"
"is that useful?"
"According to the quality shown by these fans, none of the other actors deserve to get the share!"
"A fan who doesn't even want to buy a genuine movie gift package, can that be considered a fan?"
"You don't even spend money, so why do you say you love me?"
Although these are all complaints from the top six executives after seeing the crazy feedback from fans, it has to be said that the behavior of these fans has indeed affected the pricing of other artists.
In a project where 80% of the profit comes from surrounding Hollywood, it can only bring box office, which is obviously not enough.
In the past, the Big Six might not have included peripheral sales capabilities into the artist’s pricing formula, because the peripherals that sell well are actually all kinds of IP, but now, with the classic example of Roland Allen, other people’s lives, will be more sad.
However, those guys are sad, in fact, they have nothing to do with Roland Allen.
Anyway, before he retires, there are only two movies left with signed contracts.
After filming "Spider-Man 2 and 3", and after the publicity and release according to the prior agreement, the identity of the actor as a tool person in the eyes of capital has come to an end. Although he sympathizes with other tool people, but...
It's just sympathy.
Of course, Roland Allen still had to pay off his debts before he officially said goodbye to his actor status.
The first thing that bears the brunt is what Time Warner needs, the cover photos and interviews of "Time" magazine.
Note: ① In reality, there are indeed guys with a higher ranking than Oscars, and this definition refers to guys who can ignore the rules and forcefully stretch the ratings. The first one is Spielberg, who won the Oscar ratings in 1983 With a rating of 53 million, "E.T." was a disastrous failure. As a result, the ratings plummeted by 10 million in the second year. The second was Cameron, who had a rating of 55 million in 1998. There was no "Big Boat" in the second year. The ratings plummeted by 10 million. In history, the ratings have broken 50 million twice, and they are the only ones. ②In reality, the movies in January, February, March, and April 1998 were basically dead. No matter which week "Big Boat" was released, they couldn't beat others. The power of love is really great.
(end of this chapter)
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