Chapter 238 Because of love
What can one billion buy?
At the current price of 50,300 per share, Roland can buy nearly 20,000 shares of Berkshire Hathaway, pushing his shareholding ratio to more than 2%; Based on the market price of 18 yuan, Roland can also increase his holdings of more than 55 million shares of Microsoft stock. Adding the more than 10 million shares he had before, he is already a considerable shareholder.
But unfortunately, Roland no longer needs to buy these.
The biggest function of Berkshire Hathaway is to allow Roland to maintain a ready-to-use cash flow forever, while the role of Microsoft is to allow Roland to better stand on the table of the technology circle.
Since the amount he currently holds can allow Roland to achieve his goal, there is little point in continuing to increase his holdings.
Compared with what is already enough and no more investment is needed, the game company can’t take too big a step, otherwise it will be messed up. Crazy acquisitions can certainly strengthen the company’s strength in a short period of time, but they want to digest Absolutely, but not that easy.
In addition, on Warcraft Film and Television, even if there are three projects to be launched, namely "Lord of the Rings", "X-Men", "Harry-Potter", and "Virgin Suicide", and Roland only gave Disney, Universal , Warner's 50% investment share, but...
In this regard, Roland is not going to pay for it himself.
Regardless of whether it is the same as Dreamworks, borrowing from the bank, or entrusting Ronald Perelman and those guys to create a film investment fund to harvest those leeks who want to make money, these are all reliable ways to get money, completely Don't put your own money on it.
The six major joint venture projects are very easy to get approval, and even if half of the bids are taken, the bank will turn against the water. At that time, Berkshire Hathaway's stock pledge can be used to revitalize the funds. If even the pledge cannot be loaned out Well, Roland is not afraid, anyway, in the case of selling IMDb to Amazon, the funds were used to guarantee the bottom line.
Roland has already thought about the worst outcome.
Under the circumstances that there is no possibility of a cash crisis, it would be a waste to leave one billion yuan there to watch.
In this way, the zoo plan promised to Elizabeth back then can be put on the agenda.
Although his personal preference is to go to Hawaii to buy an island, after all, this zoo was built for Elizabeth. The main purpose of David's selection of the site is to let the father and daughter own their own land while getting rid of the trouble of construction. communicate.
The money is here, it’s up to you whether you want an island zoo or a land zoo.
If you despise ugliness, blame your father.
This is your dad's choice!
╮(╯▽╰)╭
Of course, the zoo alone will not cost much in the short term.
With David as an expert, if he doesn't package the project and find a bank loan, then he will have done so many years of real estate business in vain. Although it may cost three to five hundred million to build a zoo, the money can be spent slowly. Pay it back slowly.
In this way, the remaining money is more than enough to buy a manor, custom necklaces and rings.
As for why you want blue diamonds, you have to finish it before the Oscars?
Isn't that because of the deal with the Big Six!
Since both Warner Bros. and Fox needed his cooperation to make a big news, and Disney directly asked him to propose at the Oscars ceremony, Roland decided to make all of this to the extreme.
The "Star of the Sea" in "Titanic" has a prototype in reality.
It is called the "Star of Hope", and it is the famous "Diamond of Misfortune" in history.
However, even if it brings 'bad luck', they are all serious sapphires, not fake tanzanites.
Since 1958, this diamond has been donated by Winston to the Smithsonian Institution. According to the market, it is a priceless diamond, but even if there is a price, even if Roland can afford it, he would still buy it. will not buy.
No way, who made the story of this diamond so mysterious?
Roland hasn't lived enough yet, and he doesn't want to die because of it.
However, even if the "star of hope" is impossible, Roland still dares to think about other blue diamonds.
According to his vision, make a huge blue diamond, cut it into the shape of "Ocean Star", surround it with a circle of small square and heart-shaped diamonds, and then give it away at the Oscar awards ceremony...
The effect of this program is simply explosive!
If the audience in front of the TV doesn't cry, then he will change his surname to Winslet!
Put a necklace on Kate with her own hands, and then knelt down on one knee and raised the ring to propose. If the DVD and the single are not sold out the next day, it will definitely be the two pig teammates Fox and Universal who are holding back!
Of course, from the surface point of view, it may cost him 40 to 50 million to cut and reprocess a huge blue diamond and customize a ring, but all of this is worth it!
Because all Roland did was to push his image to the peak while draining his popularity!
If Roland grew up with a generation before, then now, when he is already standing on the ceiling, making himself a symbol of eternity is the way to maximize his benefits!
"Titanic", Oscar, the real version of "Star of the Sea", plus a marriage proposal...
Roland wants to bind the image and love of himself and Kate together!
'Diamonds are forever, one is forever'?
Since the majority of consumers have accepted this propaganda, why can't I do this business?
Of course, bringing goods is just the lowest level of behavior.
What Roland really wants to do is to seize the opportunity right in front of him and live himself into a legend! Turn yourself into a brand!
“For a long time, I have set myself a development strategy, which is to grow.”
"Grow up with a generation."
"But the story of growing up will eventually have an ending chapter."
"I can't grow up forever. When I become an adult, when the public looks at me, the sense of substitution and love they once had will decline accordingly, so I will slowly pass away..."
"At that time, new people will come out to replace me and accompany the new generation to grow up slowly."
"Since I know that I will eventually pass away, why don't I get rid of the topic of growth, which has no room for development, and live myself as eternity before I pass away? There was no goal before, but now...opportunities are at your fingertips..."
"Different from ordinary opportunities to bring goods, this time, we can really turn ourselves into a brand."
"Just like Walt Disney is to fairy tales, like Hubert Givenchy, Gabrielle Chanel, and Louis Vuitton are to fashion, I couldn't label Rolland Allen growing up , but now I can embed Rolland Allen and Kate Winslet in eternal love."
"Nowadays, when people mention "Snow White" or "Mickey Mouse and Donald Duck", they will think of Walt Disney. Even though Walt Disney has passed away for more than 30 years, he still lives in people's hearts. In my heart; when people see 'Audrey Hepburn style', they will think of Hubert Givenchy who has retired, and a beautiful story makes the brand gain strength."
"Walt Disney used classic works to make himself eternal. Hubert Givenchy used Audrey Hepburn to show his aesthetics to the world, making himself invincible in the fashion industry. I can't copy Walt Disney. The success, because animation in the new era will always belong to Pixar, and I can't follow the path of Hubert-Givenchy, because with the development of the times and the high-speed flow of information, there will be fewer and fewer goddesses in the future. To show fashion with a goddess is to dream.”
"but-"
“I can be myself.”
"The box office of "Titanic" is a testament to how much the public loves our film, and the reality-reflecting voices on Yahoo, IMDb, and MSN are proof that the public expects our love, and in this case, the Oscar for leading actor and actress It is the best endorsement that the public can see, and the marriage proposal at the award ceremony can push the public's expectations to the peak!"
"Now, I need to register a RollandAllen&KateWinslet studio immediately."
"Hang the necklace and ring I need to send under the name of this studio."
“After the Oscars, when the media dug deep into the jewelry, we can take advantage of the trend and tell the story. The necklace and ring I gave Kate was inspired by myself, and then designed and produced by our studio RollandAllen&KateWinslet.”
"Warner wants to consolidate the position of "Time" magazine? Then give me an advertisement by the way..."
"Paramount wants to use a talk show to show our love? Then give me an advertisement by the way..."
"After the advertisement was published, we had to design the product before Valentine's Day in 1999, and distribute it in large quantities across the country."
“Under the continuous bombardment of "Titanic", "My Heart Will Go On", Oscar, "Time" magazine and talk shows, the rings, necklaces and earrings designed by RollandAllen&KateWinslet will directly occupy the scene of festivals, courtship and marriage among lovers!"
"I know that Sony needs me to make a publicity of empathy during "Spider-Man 2 and 3". This kind of publicity will have a certain impact on our brand, but at the same time, Sony requires me The release stage of Spider-Man 3 was announced to be discontinued, and the reason I used it at that time was because of Kate!"
"In the eyes of the public, he is a guy who has broken box office records since 1990. He even gave up his career for love! The root cause is that when he was filming, he passed on with other actresses. Gossip!"
"How will the public view this matter?"
"The previous announcement of empathy and other love will only have a positive impact on eternal love!"
"After this, all we need to do is get married smoothly!"
"When these three steps are completed, the brand story of RollandAllen&KateWinslet has been told!"
"As long as we don't kill ourselves, then this brand will continue!"
"Because we are selling the beautiful love that people want most!"
“In the eyes of the public, we are the perfect witness of love. Choosing our inspiration products is choosing love!”
That's right!
Since it has been decided to cooperate with the Sixth National Congress and drain all the popularity accumulated over the past eight years, then...
Roland will do things thoroughly!
Will the perfect image maintained by the Six Great be kept in the hearts of the world?
Overdraw everything and become a living legend?
It's not enough!
Far from enough!
If monstrous fame and a perfect image cannot be realized, it is empty!
And the best way to monetize them is branding!
Since everyone in the world thinks that he and Kate are extremely in love, and even the top six who know Hollywood is full of ForOneNights don’t think that the hype about his and Kate’s love will turn over, then it’s a logical thing to visualize and materialize their love , under the stimulation of box office records, under the impact of the Oscars, under the promotion of the media, the brand RollandAllen&KateWinslet is a symbol of love, if you don’t propose a ring designed by them, then you are not true love!
Brand is an identification mark, a spiritual symbol!
In the deal between Roland and Big Six, these two points can be easily satisfied!
He and Kate have become identification marks!
Love is a spiritual symbol!
Therefore, it is very important for Roland to find a huge blue diamond and cut it into the shape of an ocean star.
Because this is a beautiful continuation that the public is eager to see, and it is also the first step for him to realize the value-added of his own profit and the branding of his name while draining his own popularity and bringing huge profits to the Big Six.
Sixth wants to get benefits from him, so he also wants Sixth to endorse his brand!
However, for David, the key step that Roland thought was the simplest, but the real difficulty in his eyes was actually the relationship between Roland and Kate.
After listening to Roland's rambling narration, and sorting out all the transactions between Roland and the Big Six, David, who understood, rested his chin with one hand, and the smile that was happy because of making money before, all disappeared at this moment, replaced by What's more, it is prudent and emotional.
"Rolland Allen & Kate Winslet?"
"It's really a simple and straightforward name."
"That's right, if you go through all these in order, the names of the two of you can indeed become a brand, but at the same time as becoming a brand, this brand will also face a huge problem."
"If you break up, the brand built on illusory love will cease to exist."
"Because what you sell is not a product at all, but a symbol attached to the product."
"Just like those merchants packaged diamonds as a symbol of love, you packaged yourself into the same symbol."
"But among them, there is a big difference."
"Diamonds are dead, they will accept all this according to the thinking of businessmen, but you are alive and have your own thoughts. Do you think you can accept a life that can be seen at a glance at the age of twenty?"
"Or, when you come up with brand ideas, do you think that you will love her forever?"
David's inquiry made Roland, who was ready to realize everything, laugh.
Sighed, he slapped down the table. David was no stranger to him being so old-fashioned.
"Love? David, that's really a luxury."
"Do you still love Ganetti? Does she still love you? I think the relationship between the two of you is more like a habit?"
"Actually, when you told me a few years ago that you wanted to divorce her, you were already compromising."
"You compromised so that Ashley and Mary could have a complete family, and Ganetti saw that I could bring Ashley and Mary excellent projects, satisfying my idea of ??not wanting to see you divorced, and compromised."
"Now, you are more fulfilling your responsibilities and obligations as parents, right?"
Speaking of this, David coughed. Although he didn't reply, his staring action proved everything.
He is asking Roland to take the initiative to expose this topic!
Seeing this situation, Roland did not stalk her, but pursed his lips, and continued: "If it is one of the manifestations of my love for her to show my heart without reservation, then I can say that I am a little Neither love her."
"Because of the trade with Austria, I have discussed it with Steven, but she doesn't know anything about it."
"Because of brand building, I can chat with you for a long time, but she has never heard of it."
"Besides, I have a lot of things to do with her."
"However, if we say that giving her what she wants and satisfying all her needs is one of the manifestations of my love for her."
"Then, I can say that I love her very much."
"If she didn't want to win an Oscar in the first place, then these deals would no longer exist at all."
"If she hadn't been willing to compromise first and voluntarily gave up her career as an actor, then I would probably still be burying myself in the path of growth and development now, let alone abandoning my identity as an actor, getting an Oscar, and tying my personal image to the six majors. gone."
"Actually, love is a thing that always exists if you believe it, and if you don't believe it, you don't have it."
"As for me, what I believe in most is tangible benefits."
"If I'm with Kate, I can get out of the pit of an actor glamorously. If I'm with Kate, I can be full of honor. If I'm with Kate, I can turn my name into If you have a symbolic brand, then... I will believe in love, because it is not an illusory relationship, but a rich and real benefit."
When David finished listening to Roland's sincere speech, he nodded slowly.
Roland has made it very clear, how can there be love in this world?
Everything is a business!
Just like what the Jews like to say "Business is business", if you can't get rid of the constraints of many ethical and moral norms and emotional obstacles, put down the burden, and travel lightly, if you have concerns about what you use and who you use, you will If you think twice because of face and emotional reasons, then you will never let go!
"No wonder those Jews like you so much..."
"You are more Jewish than they are..."
David nodded with emotion, not intending to continue persuading.
Roland thought so thoroughly that even David smelled cold blood.
If we talk about before, David was still worried that Roland has been used to spending money lavishly these years. When he becomes an adult and can control a large amount of money without his own signature, whether Roland will lose his family property. After all, Roland The way of investing in companies is really unscientific, so now, all worries are gone.
Q: How to sell love without believing in love?
Answer: Then let yourself believe in love for the sake of money.
Since Roland can be so ruthless to himself for the sake of business, David will not worry about his future anymore.
Or, he was worried about Roland's enemies.
"So, the company..."
Before David finished speaking, Roland, who just wanted to be the shopkeeper, had already interrupted with a smile, "The company is still managed by you. You are the chairman and CEO of the group. You can start the business yourself..."
"Well, I'm still an actor, and what I'm about to do is to accompany Kate on vacation..."
""Titanic" hit the box office, how can we not celebrate?"
"Of course, if you want to ask, why I didn't like to celebrate before, and now I celebrate..."
"Then I can only answer..."
"Because of love."
Note: ①The four-step method for creating a brand plan in this chapter is derived from the four-step method in Comrade Chuan Jianguo’s autobiography "The Art of Dealing". One is to put forward amazing goals ("Titanic"); ; The third is repeated swings in decision-making (the scandal of empathy); the fourth is to obtain intuitive results (Xingying). Of course, before I wrote the outline, I knew that the book I read back then was compiled by Tony Schwartz, who wrote his autobiography for him, based on the words of Comrade Jianguo. Although Comrade Jianguo went bankrupt six times in his life, his brand marketing concept is still very good, and he did use these four steps to turn his name into money.
ps, writing this chapter on the day of 520 always feels weird.
(end of this chapter)
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