Chapter 264: Finding a Celebrity to Join
Translator: EndleggFantasv Translation Editor: EndlesgFantasy Translation
It was not easy for him to get into a good university. He also had to work part-time to earn money for his living expenses. Just as he thought that his life was finally getting better, he met a scammer.
At that time, he had just come into contact with society and was very naive. The swindler used his name to borrow tens of thousands of yuan. He was already poor, so this made things worse. Because he could not pay back the money, there were debt collectors hounding him almost every day. They even came to his university to ask him to pay.
Although tens of thousands of yuan was not a lot, it was a devastating blow to Lin Zhu, who had to pay for his tuition fees by working part-time. In the end, the pressure was too great and he was forced to drop out of school to work.
When he finally paid off his debt, he no longer had the chance to go to school.
After listening to his story, Yin Xun sighed. Mary really knew how to pick people. All of them were youths who had been beaten up by society. Each of them was more pitiful than the other.
However, from a boss’s point of view, this kind of employee had one advantage that was very beneficial to the company. They had gone through many hardships in society; now that they were given a potentially life-changing opportunity, they would definitely grasp it tightly without needing to be reminded.
After talking with Lin Zhu, Yin Xun called over the remaining people one after another. After understanding their stories one by one, she already had a preliminary positioning of them in her mind.
Mary was really reliable. These people were all good at a certain field. It would be great for them to become video bloggers in the future. Moreover, the fields they were good at were all different. As long as they were trained carefully, they would become outstanding stars in their field.
Now that the funds were in place and the contract bloggers were here, the next step was to wait for Mi Jin to complete the website and enter the testing stage.
Yin Xun took out her phone. Just as she found Mary’s phone number and was about to call her, she received an incoming call from Mary.
What a coincidence. Yin Xun smiled and answered the call.
She had just picked up the call when Mary started to report her work situation. “President Yin, I have just found a private investigator on my side. Other than the high cost, this company does not have any other shortcomings. They are very reliable. I have already given the photos to them.”
“It’s been hard on you.” Yin Xun said. “Now that we’re mostly ready, we can contact the advertisers. This time, we’ll still do the same as we did with Xintao. We’ll maximize publicity. In addition, look for a few celebrities who are popular now. Check their personal virtues. If you think there’s no problem, contact their management company to discuss a collaboration.”
Mary was shocked as she said, “President Yin, you mean that we are looking for a celebrity to endorse us?”
“It’s not an endorsement, it’s a settlement.” Yin Xun opened the computer webpage and began to look for information about celebrities. As she searched, she explained, “Shopping websites are a necessity these days. As long as we can satisfy the users, there’s no need to worry about popularity. However, a short video website is different. It’s only good for entertainment. If there are no famous people in the beginning, no matter how flashy our advertisements are, we may not get popular.
“Those celebrities have their own fanbases. As long as they use our website and post a video every few days, we can retain a lot of fans on our site. At the same time, we’ll develop our own video bloggers and make videos to attract users. The fans of celebrities will only be against people who compete with their idols. The development direction of our short video bloggers will be different from the celebrities’. There’s no competition, so those fans will also be our target audience.”
Mary said, “1 understand, but President Yin, should we use Xintao’s name to attract users? After all, Xintao is very popular.”
Yin Xun quickly rejected that idea. “No, not only Xintao’s name, but we also have to try our best to avoid Xintao altogether. Don’t get involved with Xintao when we promote the website. Just treat these two entities as if they’re not from the same ownership. If someone finds out later, we’ll admit it, of course. Anyway , we’re not denying it now.”
Puzzled, Mary asked, “But why?”
“Xintao’s current opponent is Blue Fox. We only need to guard against Si Fan.
As for the short video website, our opponent is all other video software. However, because they are working with computers, there won’t be any friction in the short term. However, smartphones are developing very quickly now, and they are getting more and more useful. People will definitely discover this business opportunity with phones, just like Blue Fox did. When the time comes, the short video website will still face a slew of competitors..”
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