Chapter 221: Si Fan Makes A Move
Translator: EndleggFantasv Translation Editor: EndlesgFantasy Translation
‘What is it?” Yin Xun was a little surprised to see Mi Jin reacting like this. Mi Jin was usually not a rash person. If he was in such a hurry, something big must have happened.
Mi Jin handed the information to Yin Xun and said, “Initially, Blue Fox was only announcing the promotion event. However, they seem to have become anxious after seeing how well our performance was. Now, before the mobile phone software is released, the computer department has already started to offer discounts. Because there are still many users using computers now, and our website is only with Zhenku at the moment, most people are still relying on computers to buy things. Blue Fox has just started this not long ago, and the number of new users registering with our website has already decreased drastically.”
“Oh, that’s right. P-brand is about to launch a new phone product. Due to the stability and smoothness of P -brand phones, they have always been popular in our country. This has caused the purchase of Zhenku phones to fall. Thinking about it, P-brand phones are several levels better than domestic phones in terms of design and usability. Although it’s expensive, the price is still within the tolerance range of most people.”
“Zhang Yi also called just now to ask how you want to deal with this matter.’
Listening to Mi Jin’s report, Yin Xun quickly thought about Xintao and Zhenku’s current situation.
She did not expect Si Fan to move so quickly. Before the phone app was even out, he had already started moving on the computer. However…
Yin Xun was puzzled. ‘The reason we hold an event when mobile apps are released is to attract users to buy mobile phones and use the apps on them. Now that they are directly starting their activities on the computer, what will happen when their mobile apps are released in the future? At that time, they will no longer be attractive to users.”
“There should be more to this event, right? Are there other activities planned for the future?’
Mi Jin nodded. “President Yin, you have thought things through. Blue Fox indeed has their next move. After the mobile phone app is released, the users can use the purchase records from their computer during the event period to exchange for things on the mobile phone app. As for what can be exchanged, it seems they have not decided yet. ‘
Si Fan’s actions made it clear that he was going against Xintao.
The event was different from the last time they saw it. Although the investment was not big, it was already the maximum Si Fan could bear. However, did Si Fan have an investor now? How could he be brave enough to do this?
Yin Xun recalled what Fang Yao had said last night. Si Fan and Si Xia had returned to the Si family’s old residence together. Could it be that they had really gotten the funds from the Si family?
“President Yin, it is obvious that Blue Fox is going against us. What should we do now? If we are purely competing with phone users, things would be simple.
But now, Blue Fox is competing with both phone and computer customers. That is very disadvantageous to us,” Mi Jin asked anxiously.
Although Yin Xun had the support of the Fang family, it was still a little difficult to fight against Blue Fox. After all, Blue Fox had been developed for many years. Even if Blue Fox encountered difficulties now, their foundation was still there. Be it money or connections, the current Xintao could not compare.
The main concern was if Fang Yao’s investment quota for Yin Xun was limited. Once Yin Xun’s capital chain was cut off, Xintao would be finished.
Yin Xun thought for a moment and asked, “Are all their businesses participating in the event?”
“Not really. There are a few big international names who have rejected this event. There are also some big names who want to reject it, but they don’t dare to be too forceful. After all, if there’s a conflict with Blue Fox, Blue Fox might not recommend them in the future, which would affect their sales,” Mi Jin replied.
Some brands relied on websites to make a name for themselves, so they signed perennial contracts. They would only sell things on one website and were not allowed to use another website. Once they went to another website, it would be considered a breach of contract and they would have to pay huge compensation.
This was also why some of the brands did not come over despite how good the deal was.
Hearing this, Yin Xun immediately smiled. “Since that’s the case, it’s easy.
Those brands are the best place for us to start. As for them starting the event early, don’t worry about this. In the next two days, find a few bloggers with a lot of fans and make a few posts to compare the events. There’s no need to add extra input. Just analyze according to the actual situation.
“Oh, right. Remember to make a price comparison list and list all the merchants whose prices have changed recently , ” Yin Xun instructed.
“Are you saying that they will increase the price of the goods and then pretend to be having a promotion? Are you saying that the price hasn’t changed and
Blue Fox didn ‘t invest any money in it?” Mi Jin instantly understood what Yin Xun meant..
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