Chapter 35:
After the talk with Henry, Will had many questions in his head but decided to throw them at the back of his mind for the time being.
He headed straight for the office of Wheel Works Studios. Meeting up with Carl, and George, who had also come to look out for the contract procedures.
Will’s new lawyer, Jason Grace, had also arrived at the office, even before him. He was a senior associate lawyer from Walters Law Firm, one of the biggest law firms of this alternate America. It can easily be compared to Latham & Watkins from Will’s past life.
(A/N – Latham & Watkins is a famous law firm of America)
Although his cost was a bit above average, so was his services. And he was recommended by Benjamin himself.
George had also called for his lawyers, and they started discussing the contract.
They agreed to a clause that if the 8% from the overall income surpasses Will’s initial downpayment of $200k, then Wheel Works Studio had to pay back the $200k to Will, and they would just keep 8%.
They decided on how they will market the movie.
The first clause was by Will himself that the movie must enter the Annual Film Festival, to which George and Carl readily agreed.
After which, the advertising and marketing clause came in, which ate Will’s brain a lot as there were many things to look out for in this. They had to decide the exact amount they’d spend on it, from attending reality shows to promote the movie to posters and many such things.
Will also emphasised getting an online marketing team, which was actively refuted by the CEO and distribution head of Wheel Works Studios.
But Will didn’t back down as he knew the importance of online marketing, especially for this movie which pioneered the online marketing strategy back in 1999.
After that, there were a few clauses that had created minor repulses with each other, but overall, the contract went quite smoothly.
Later, after both the parties had signed the contract, Will told them about the call he got from Henry Matt, the CEO of Lauson Studios.
“That…. I’m quite concerned that he might be trying to enter the Annual Film Festival.”
George said what was on his mind, with which Will agreed to as he also felt that Henry would enter the film festival too, that would explain why he opted out for his movie later. A movie shot on a camcorder can be a good attraction, it’ll gain the interest of people, and as long as it is good enough, it’ll leave a good impression on the crowd.
Later, when everything was done, Will bid his farewell to George and Carl, collected the originals of every document and left the xerox copies with Jason.
***
2nd October 2010
It had been a month since the contract signing, and Wheel Works Studios was busy promoting the movie to its full potential.
Will had followed the actual marketing strategy of [The Blair Witch Project], which was to keep the lead actors missing from the crowd. He was sure that it would create some trouble for the actors involved, but it won’t be as bad since they are using fictional names instead of real names.
And he would take them in his other movies if they didn’t get work later, not like they were talentless people.
The Annual Film Festival was just around the corner, and Will was expectant where it would take his movie.
Soon, the film festival arrived. It was held in San Francisco.
The Annual Film Festival did screenings of movies that participated, where it’ll be met with all types of appraisers and critiques. Mostly, movies with famous directors and actors had their screenings totally packed, and as the event ended, the movies that did well would be awarded.
As Will’s movie was an independent movie with relatively low chances of gathering many audiences, he decided to use a marketing tactic the previous [The Blair Witch Project] team had used and told Carl to make missing posters of the leads of the movie.
As Will reached the film festival, he saw a bunch of paparazzi outside the venue.
The venue was in a huge building with posters and such decorating its outside.
A huge crowd was gathered outside as famous people from Hollywood kept coming in their cars.
Some reporters who had permissions entered under strict security.
The paparazzi who just had one motto, and that was to gather a scoop, didn’t miss a single second as the sound of flashing, shuttering, and camera clicking echoed throughout the venue.
The commotion only increased as famous actors like Alex King & Kyle Myers entered the venue. As Will reached the guarded entrance, he took out his invitation and showed it to the security guard, who in place let him in.
The Wheel Works Team had already arrived before and did what Will had asked them to do.
Even though the actors were invited too, Will didn’t take them with him all because of his plan.
As people entered through the hallway and saw the posters of the movies that would be presented at the film festival, people noticed something unusual.
There were missing posters of people with names such as Mike, Josh, and Heather, along with the movie poster titled [The Blair Witch Project].
It succeeded in gathering attention from the crowd, like the reporters who were allowed in started clicking photos and jotting down articles on their writing pad.
Will, who had done all this, silently walked through the hallway towards the screen designated to [The Blair Witch Project] with a smile on his face.
As he reached the area where [The Blair Witch Project] screening would take place, he found Jeffrey, Carl and George talking amongst themselves.
The marketing team had succeeded in gathering a few audiences, but the big hall still seemed empty with empty seats, only a few seats that were occupied.
As Will went near the trio, they shook hands with him and tried to cheer him up by saying that ‘The screenings have yet to start, more people will come soon.
Will just grinned at that and thanked Carl for following his instructions and posting missing posters. Carl was still confused as to why Will had asked him to do that; he didn’t need to ask for an answer as he realised that the number of occupied seats started to rise rapidly after Will entered.
…
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