Chapter 1138: Exploded
Translator: EndlessFantasy Translation
Editor: EndlessFantasy Translation
“Sigh, she’s really unlucky. Why would she do this for a man and ruin her future?”
“She’s brainless.” Su Chang changed his posture and said.
“I didn’t waste my time coming here today. This is more interesting than 1 thought.”
Zhang Xu also smiled, but he didn’t say anything.
In the past, he thought that Yan Ci was an outstanding person and would definitely be the station head in a few years. If he followed her, his future development would definitely be bright.
Now that he thought about it, his horizons back then were too narrow.
No matter how she looked at it, Director Su was better than her. In the past, he was indeed a little short-sighted.
Just as the two of them were talking, Yan Ci’s voice sounded on the stage.
“Welcome to the variety show for ‘Slow Life’, I’m the producer and executive director of the show, Yan Ci. Thank you for coming,’1
After a simple self-introduction, the audience applauded.
“Our show focuses on the slow-paced urban lifestyle. In today’s fast-paced life in big cities, this will be the most authentic and unprecedented program that reflects the rural atmosphere. With a warm and pleasant slow-paced lifestyle, we aim to help everyone’s heart find a place to rest and awaken the hidden beauty within.,,”
Normally, Lin Yi wouldn’t be bothered to listen to such nonsense, but Yan Ci’s speech skills were really something.
The next time they made claps of love, he would ask her to use this broadcast-style voice.
Tm such a witty boy to even think of that.’
Then, Yan Ci introduced the special features of the show.
As the saying went, the difference in professions was like scaling a mountain. If he hadn’t come to participate in this meeting, Lin Yi might not have known that there were so many tricks in this industry. These wore all details that mattered to a show’s success.
However, there was nothing to note during this segment.
After all, it was a new program and there were no past data to refer to.
The only thing she could show was her partnership with Century Media.
“We have a total of seven sponsorship projects available. They arc as follows: one exclusive title sponsor, one chief partner sponsor, two official partner sponsors, one official designated seat sponsor, three designated product sponsors, one recommended app sponsor, and six native advertising sponsors.”
“Hebe…” Su Chang laughed in disdain. “She really dares to ask for that? Even my S-rated program doesn’t dare to ask for such sponsorship. Where does her new program get the confidence from?”
To help the attendees gain a clearer understanding of the content of this business meeting, Yan Ci has compiled all the sponsorship projects into a PowerPoint presentation.
“Our variety show has four regular guest members, and we will have two to four guest members who will occasionally appear.”
Yan Ci adjusted the PowerPoint on another screen and said,
“They are distinguished individuals, including the nationally renowned actor, Teacher Li Yuli, the first-class Guzheng performer, Teacher Zhang Minzhang, the popular stars Lu Yuanze and Zhao Shiqi. As for the other guest members in guest roles, they are still being considered, but rest assured that they will also be a high standard, even if they might not be as high-profile. Please don’t worry about this.”
Hiss…
After learning the lineup of guests for the show, everyone present started discussing.
Especially Su Chang and Zhang Xu, who were stunned for a while. This lineup was too ridiculous.
The others were acceptable, but Lu Yuanze and Zhao Shiqi were both top-notch A-listers in the entertainment industry.
There were 12 episodes of the show. With their reputation, their appearance fees added up to more than 100 million yuan. Where did she get so much money?
Did they really think that this was a trump card program and that the sponsors in front of them were fools?
About a minute later, the discussion gradually subsided. Yan Ci held the microphone and smiled.
“From now on, the bidding for the native advertisements will begin. There are a total of six spots, and the starting price is three million.11
The so-called native advertisements were advertisements that were broadcasted at the beginning, middle, and end of the movie.
It was also the segment that the commoners hated the most, so the price was the lowest.
Su Chang adjusted her mask. “She’s really interesting. A program that’s destined to fail actually dares to ask for a starting price of three million yuan. What’s the difference between this and daylight robbery?”
“The starting price of our S-grade program’s native advertisement is only 3.5 million yuan. This price of 3 million yuan price can easily scare these people away,” Zhang Xu said.
“Five million.’’
Su Chang and Zhang Xu subconsciously turned around when they hoard the price of five million.
They realized that the person holding up the sign was a young man. He was wearing glasses and looked refined. There was nothing outstanding about his appearance, but the sign in his hand shocked the two of them.
There were four words written on it: Meituan Dianping!
“Huh? Why arc those Internet industry representatives here?”
Su Chang and Zhang Xu were confused when they saw the person raising the sign.
Generally speaking, those who came to sponsor variety shows were almost all in the food and consumer goods industry.
It was rare to see an internet company here. Such a phenomenon was rare.
It was the same for Yan Ci, who was on the stage. This was also very unexpected and not what she had expected.
“5.5 million!”
“5.8 million!”
“Six million!”
“8.8 million!”
Not long after, the first spot for the native advertisement was raised to a high price of 8.8 million yuan. The winner was none other than the representative of Meituan who was the first to raise the sign.
On the stage, Yan Ci looked calm on the surface, but her heart was in turmoil.
Originally, her starting price was 4 million. However, because of the small commotion before the opening, she felt a little guilty and arbitrarily raised it to 3 million.
In the beginning, she was afraid that no one would raise their signs. She did not expect that in the end, it would actually reach a sky-high price of 8.8 million!
It was completely out of her expectations.
Subconsciously, Yan Ci glanced at Lin Yi.
However, Lin Yi spread his hands, indicating that this matter had nothing to do with him.
This time, Yan Ci was also puzzled. He didn’t have the ability to attract these people, right?
Some were happy, while others were sad.
Hearing the transaction price, Su Chang frowned and her expression turned ugly.
Her show’s highest selling price for the native advertisement was only 4.1 million yuan, but when it came to Yan Ci, it was actually twice that!
About an hour later, the remaining five spots for the native advertisements were also sold.
The average price was about 9 million yuan, and the bidders were all large factories. There were almost no traditional consumer good players, and all the bidders were from the Internet industry…
Yan Ci did a rough calculation. Just the native advertisement alone had sold more than 50 million yuan. Perhaps he could really solve the problem by relying on these investments without needing Lin Yi’s help!
This was great!
After the advertisement was over, Yan Ci stood on the stage and said, “Now, the auction for the designated products will begin. There are a total of three spots available. The starting price is 20 million!”
The so-called designated products refer to the soft advertisements featured in the program. Generally, the manufacturers who gunned for these sponsorship spots have products that match the theme or content of the show.
Just like the previous wilderness survival program, many of the sponsors were manufacturers of outdoor equipment. In this way, it would be easier to market their products.
If a cosmetics sponsor came to the wilderness survival program, it would be a little strange.
“21 million!”
“21.5 million!”
“22 million!
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