Chapter 458: Sister-in-law, your consumer group _1
Translator: 549690339
Some artistes had taken on some low-quality advertising endorsements.
As a result) her character image was getting further and further away from fashion.
Even if they became popular one day, light luxury and high luxury also despised their past endorsements and were not willing to extend an olive branch to them.
Therefore, when it came to endorsements, one had to get off to a good start. The higher the starting point, the higher the possibility of climbing to the top of luxury in the future!
This was also why ke youbin blocked many commercial endorsements from the Ministry of Commerce and didn’t let Xia Bo do it.
But even so, she still couldn’t touch the threshold of extravagance!
Regarding this, Xia Bo Li also frowned slightly. is it because you have too few fans? I might be lacking a representative work?”
She was still a younger brother in the entertainment industry!
Ke youbin flipped through the documents in his hand and said in a serious tone,
“Your fan base is currently concentrated in the male audience. Let’s not talk about it for the time being, their purchasing power is relatively weak. On the other hand, the brand values female consumers more. Although you have a lot of fans, the overall age of your fans is on the younger side. Most of them are below 25 years old, and some are even below 22 years old.” ah, Shiba said. I understand.
At her current age, if she hadn’t met Luo tianlin, and if she didn’t have the system to make her buy luxury goods, she really wouldn’t have been able to afford them!
Her fan base was very different from the luxurious and light consumer base.
Generally speaking, such luxury goods were targeted at middle-level and high-level white-collar women in enterprises, or women above the age of 25 who married successful men.
It was not that students could not own luxury items.
It was because they did not have the purchasing power.
Even if a few of them had enough pocket money, most of it came from their families. In other words, the main purchasing power was their parents.
but men will give gifts to girls. Why can’t male fans give gifts? ” Xia Bo was confused.
“Well, let me give you a simple example.”
Ke youbin flipped the document over and drew a picture on the last page.
for example, if boss wants to buy you a present or a bag, he’s definitely a straight man. One possibility is that he’ll buy all the brands on the market, and the second possibility is that he’ll buy things according to your preferences. if he buys all of them, the brand’s advertisements aren’t for him to see. He’s someone who has so much money that he can’t finish spending it, and loves the world.
in the context of marriage or love, the brand has to focus on the second category. The women who have acknowledged their brand, which are wives and girlfriends like you!
you love Hermes ‘rare leather bag, its designer, and its philosophy … For example, if he buys a Hermes for you, you’ll kiss him.”
Xia Bo he blushed.
“As time passes, he will naturally become a loyal Hermes consumer. And this decision was influenced by you.”
“So, it’s not very useful for you to attract male fans in the eyes of the brand.
After all, most of the people who have the right to purchase are women.”
I understand. It’s to give the other party something they like, so it’s still necessary to obtain the liking of women! Xia Bo let out a long breath. this is really a field of knowledge.
Ke youbin nodded. the reason why the Ministry of Commerce brought the education endorsement this time is also to increase your influence among the 25 to 35-year-old women who have more purchasing power!
Xia Bo he sighed. that’s true. The mute girl I played before was a young girl. It resonated more with young girls.
“That’s right, you did very well in ‘farmland’ and attracted the resonance of many students. However, they’re not extravagant, and they’re not the main consumer group of luxury.” Ke youbin sighed.
“However, sister-in-law doesn’t need to be depressed. Moreover, after you recited the Tang poem the last time, many mothers have a good impression of you.”
“Keep it up!’
MMH.
But just as ke youbin was about to leave, he received a call.
“What? Double C brand perfume ….?”
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